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The Holidays are here and the team of Creative Consulting are beyond excited! This time of year brings warm, cosy feelings that are irresistible. But what does this season bring that can benefit the marketing of your business? Well, quite a few things!
The holidays allow for a time of looking back on past good ol' days where things were easy and life was simple. Your clients will become more reactive to aspects of marketing that contain these memories, such as black and white pictures, vintage fonts, and images depicting community.
You can use the magic of nostalgia by advertising to your clients to get their attention on the services that you offer!
Take advantage of mobile marketing, our last blog post went into detail on this marketing strategy, so go check that out.
During the holiday season, people will be on the go and online. Make your advertisements with mobile format in mind so when a client scroll by it on their timeline, it appropriately represents the information you are trying to provide.
It's time to tap into the spirit of the holidays. Make graphics to go with your posts that represent the holiday spirit, change that cover photo to something cheerful, and maybe even change your profile picture to include a holiday theme.
While graphics are eye catching, make sure that the content associated with the graphics also has the holiday spirit. Model the voice of your brand with an upbeat, fun, and energetic tone.
Use videos to your marketing advantage. Creative freedom increases during the holiday season, with advertisers creating short stories that warm your heart and make you want to buy their product. If done correctly, your business will gain more attention.
These are just a few ways to market during this holiday season! If you are a business in Summerville, SC, we would love to talk with you about how Creative Consulting can help you achieve the growth you are looking for!
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As the world progresses, so does marketing! With technology booming, and devices becoming more accessible at all times, that means more opportunity to market your business to your audience! Marketing to an audience that is mostly mobile means disrupting their morning scroll through Facebook by giving them an ad relevant to them.
With 80% of internet users owning a smartphone, the audience is too large for your business to pass up! In order to effectively advertise to your mobile audience, you need to understand them and design content with the mobile platform in mind. Your brand will head the strategy of developing and organizing the mobile marketing based around what you are selling.
With Creative Consulting, we work WITH your business in order to efficiently and effectively produce marketing content to your specific audience. We understand the persona of mobile buyers and where on the internet they spend the most time. With 95% of adults using their smartphones to access content, you cannot miss the opportunity to present your content efficiently to them! Not only do we focus on the audience you currently have, but we also focus on the potential audience of your business! That’s how you receive more engagement, more leads, and more clients! Using analytics and trend assessments, our team has the ability to keep, as well as increase, your audience over time.
After you understand your audience, you need to have goals set in place that you can achieve with your mobile audience. For example, how are your initiatives performing?, What is your main objective of this marketing campaign?, Are you engaging your mobile audience? The answers to these questions push your mobile marketing strategy further and closer to your end goals.
The information above is only the base of a proper mobile marketing strategy. Contact our Creative Consulting team today and get started working on your Mobile Marketing strategy!
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Using Passwords to Fight Against Hackers
With everything transitioning to digital these days, our means of protecting our data feels less within our control. However, we can take responsibility of protecting our information through the passwords we choose for our accounts. As a company who relies heavily on the digital world and technology, we at Creative Consulting are striving to understand and implement what it means to protect data from hackers who prey within the digital world.
While no one can prevent hackers from trying to steal information, one way we can keep them out is with passwords that cannot be easily guessed. This means no longer using the same three passwords we have all used since the seventh grade. That’s right, we know you are guilty of this too. The effectiveness of your password is just as important as the locks on your door or car, they prevent others from getting access to your information. How can we make sure our passwords are strong enough?
From what we have learned, length means nothing if it is something personal or easily guessed. A name of someone you know, or the name of a pet does not cut it in this new online world. You need a proper mixture of letters, numbers, capital letters, and symbols- these days some sites you log into will not let you use a password without at least one of each category previously listed.
Sadly, you cannot control if you are targeted by hackers, but at least you can control how long it takes them to figure out your password (if at all). It’s a digital jungle out there, so take the time to do what you can to protect your data.
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Facebook Hack: What it Means for You
In this world of technology constantly connecting us to one another, we must step back and remember the information we are displaying has the potential to be stolen. In recent news Facebook has been under fire regarding the 30 million users who were hacked. Questions begin to rise of what will they do with information they stole? What specific information did they get their hands on? And more importantly, what do I do now?
Privacy continues to be privilege that none of us have anymore. But what can you do to better your chances of keeping your privacy while online?
Make sure that your password is not something easily guessed. Commonly, people use names of pets or family members alongside numbers, or dates of birth. Stay away from these passwords as while making sure you are using a variety of numbers symbols, capitalized letters, and uncapitalized letters.
Even though it is Facebook’s responsibility to keep your information safe, it wouldn’t hurt to make sure you use all the privacy settings that Facebook has.
Even if you weren’t one of the people who were logged out that Friday, it would be a great idea for you to go ahead and do all of this anyway.
Here at Creative Consulting we want to make sure that all of your data is safe and secure and that’s why we provide your business with quality marketing and SEO that keeps your data safe as we run your business social media. Be sure to contact us today if you have any questions regarding your security or digital presence, we'd love to help!
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Visual Art and Design:
In light of Hurricane Florence traveling down the East coast of the Carolinas, let’s talk about how difficult it is to paint the perfect wave.
Using the word perfect lightly, seeing as nothing is truly ‘perfect’ by everyone’s standard, the first step to painting a desirable wave it to understand the makings of water in general. Let’s assume you already know that part, and if not, you have plenty of time to learn it.
When painting waves, one must use lighting to their advantage. Ensuring the proper direction and liveliness of the water resembles the desired wave.
Remember that even though you are painting water, a wave is never truly smooth. Made up of many smaller waves, the appearance often resembles miniature peaks. Give way to movement and freedom in your painting.
If you cannot be directly in front of water in order to watch the waves and be reminded, know that depending on the opaqueness of the water, you will see below shallow waves and through tall waves.
If your painting includes the edge of the beach, be mindful that the color of the sand will be included beneath the glossy water of the first wave of your ocean. If you are painting an image that is further out and does not include the beach, remember the higher the wave is, the more likely you will see the image of the sky through it.
Bring all the elements of the ocean into your painting. Light, wind, sand, water, and breeze. All of these will boost your painting and help you create the image you desire.
If you do not understand or would like to learn more, do more research or contact one of our team members! Our roots are in creativity and our hearts are in marketing! Also, if you own a small business local to the Summerville area, Creative Consulting has everything you need to lively up your business. With local team members who embody creativity and savvy business skills, your business will see waves of customers in proper time!
Reach out to us today!
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This year, instead of letting you hide away, we ask you instead, to immerse yourself in the delightful activities the Summerville area has organized specifically for your enjoyment.
Every month, Summerville, SC holds its ongoing “Third Thursdays” event in Hutchinson Square. There, you can stimulate all senses, learn new tricks and trades, and if you’re lucky, pick up a few more friends from a crowd of smiling faces.
This welcoming society is full of a variety of businesses that have honed and mastered their particular set of crafts and skills and they want to show them off just for you. From boutiques to bakeries, to wine and design, there is literally something for everyone, not to mention an amazing classic car show, for the automobile enthusiasts in the family.
We know one day of fun a month is not nearly enough, so no worries, this community has so much more to offer. With The B.I.R.D.S. project, you can enjoy the town any day of the week. This public campaign is designed to bring people together, reignite their sense of adventure, and discovery through the arts, by placing bird sculptures throughout downtown Summerville, then daring you to find them all. If locating them on your own proves to be to difficult of a challenge, the amazing minds behind this venture have even thought to make you a map! Which includes photos of all of the statutes, and will lead you directly to each one so you may marvel at their beauty. The artists put love into every bird, while giving you a delightful tour of the town along the way.
If you are craving an activity that is a bit more savory, we insist you attend the Summerville 2018 Italian Feast, being held September, 30th from 11:00am - 6:00pm. as a celebration of Italian culture and heritage. Anyone may attend, and at no cost. Authentic Italian cuisine will be served, as well as local and imported Italian wines. Just bring your appetite, an open mind, and if you want to wear those sweatpants we mentioned earlier, we’d completely understand.
For more information on this event, or any of the events mentioned in this blog, please visit www.summervilledream.org! We stand true to our #LocalsLoveLocals hashtag, so while you are out and about, snap pictures with the Hashtag so our team at Creative Consulting can see all the fun you are having this Fall in the lovely town of Summerville, SC!
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In this digital age things are changing; including things within the art world. Some Artists work purely through technology and create fantastic, fanciful digital art. While others are still sticking to the original mediums of paint to canvas, the digital art world should not be brushed to the side. Amazing works of art are created and shared globally through the online art world. There are a multitude of sites dedicated to the sharing of art, here are a few.
A wonderful website for dedicated artists who are looking to improve their talent and work, Conceptart is top tier. Focussing on informational posts and techniques, this is the place where a young artist with great talent would reside. Honesty is the best policy, yet being overly rude to other users is frowned upon. Be positive and sweet, and watch you art impact!
Specifically catered to the 2D and 3D artist, this website has a lot to offer! Along with monthly classes, CGSociety posts article and informational texts describing behind-the-scenes tutorials from movies in the media. If you are a 2D or 3D artist who wants to further their knowledge and skill, this is the community for you!
For those who are truly into art for professional reasons, this is the place for you. Heavily geared toward professional quality, Behance has the means to progress your name and art to a different level.
Art does not reside only in a single image, game landscapes and characters are created by amazingly talented artists. If you are interested in 3D art specifically catered to the gaming industry, Polycount is where you will find a fantastic community. Learn more about the job area and receive critiques in order to better your talent. Competitions are also a part of this community, so if you think you have what it takes, participate!
The importance of these websites is to learn, grow, and share a community. Having a positive place where artists can post, interact, and love what they do is extremely important. If you are interested in showing a bit of your creative side, we encourage you to do so! Creative Consulting is mainly a business dedicated to other small businesses and growing their marketing, but sometimes we like to go back to our creative roots and take part in filling the world with our art!
Author: Jessica Carder, Creative Consulting 2018
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Local Artists We Love!
Charleston, South Carolina is an amazing place filled with music, art, and soul. There is no doubt that the energy felt through the city ignites an artist’s drive to create works of art that are stunning, intelligent, and convey a message. When traveling and walking the downtown area, take note of the passing art galleries, there are quite a few. Not to mention the market where local venders set up tables to sell their work consisting of needed jewelry, woven roses and baskets, and paintings. Art has progressed through time, and we would like to shine a light on just a few local artists we love.
Beth Williams is a artist who loves to use pastel as her medium. Her work consists of a beautiful arrangement of landscapes, sunsets, and hyper-realistic ocean waves. Her work has been broadcasted within the annual Piccolo Spoleto event, and is displayed in the Charleston Artist Collective gallery.
Cindy DeAntonio is a master of graphic lines. Her use of strong lines and cool colors is often representative of the low country itself. Taking from what she sees around her and projecting it onto canvas in abstract form tends to make the viewer feel and see the world through her creative eyes.
Susie Callahan uses her artistic ability to convey moods effectively through her artwork. Her magnificent use of light and bright colors allows a viewer to feel a different emotion with each of her paintings. Oil on canvas is her choice of medium.
Chuck Morris skillfully uses oil and watercolor to decorate a canvas with near picturesque quality. Landscapes such as the marsh lands are vividly portrayed and represented in a unique perspective.
Jonathan Green and his Gullah artwork is a staple for the Charleston area. Green is one of the most important artists of the south and uses his talent with vivid colors and unique style to create a conversation and move audiences.
Rick Reinert’s amazing, impressionist artwork has no doubt moved audiences across the United States, but also in other countries. A classic artist with wonderful taste and form, his work will live on forever.
While these are just a few of the artists who have roots in the Charleston area, there are many more who were not mentioned. Support your local artists this weekend by visiting one of the many art galleries located throughout the historic city. You’ll never know what treasure you will find.
Author: Jessica Carder, Creative Consulting 2018
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Art Restoration: The Process
Perhaps you have seen in the news lately that another amateur Art Conservationist has completed work that was not so immaculate. We have seen restoration work within the past few years that has defiled paintings, completely hindering their artistic and historic value. We wondered, what are the steps to restore a work of art damaged by time? Here is what we found out:
Art conservators are extraordinarily important to the art world. Being meticulous in their work, cleaning, patching, and knowledge are important. Art restoration does not simplify to cleaning a painting, it is also dependent on knowledge, knowing about the artist and the history of that time period. When a conservator first receives a painting, they must take time to evaluate the condition of the piece as well as who the artist was. By knowing who produced the painting, they know the time period, style, and what tools should be used to match. In order to ensure the best match of pigments in the paint, the frame must be removed to examine the edges of the painting. The edges of the painting that have been beneath the frame usually have aged well.
Next, ultraviolet light is used my the conservator to determine if a type of varnish was used overtop the painting. The varnish must be removed in order for the conservator to restore the paint beneath. Having been trained in Chemistry, an Art Conservationist knows which solvent to use on which varnish to expose the natural paint with the least damage. Having the varnish removed, the colors and tones of the paint can be noted through the use of a microscope and magnified glass. To further remove the varnish, the use of a “retarding” solvent removes any of the conservator’s previous solvent residue. Being careful not to linger, since a conservator must not chemically burn the surface of the painting, nor remove parts of the painting. As meticulous of a job as it is, the reward of a beautiful painting being exposed is a sight to behold.
The surface of the painting is not the only issue when it comes to historical art. The structure of the piece can also be cause of concern. The conservator must pay close attention to the back of the canvas by using a surgeon’s scalpel to remove the impurities. These impurities can cause issue with the painting if left alone.
Once the painting has been placed in the appropriate stretcher, the artist can begin the restorative painting process.
The most important step in the painting process is to first paint a removable varnish, or “isolating varnish”, over the natural paint. This acts as a layer between the original artist’s work and that of the Conservator. The new paint should only be used where there is none on the canvas. Never should a conservator paint over the original brush strokes. By using 00 and 000 brushes, the strokes are miniature, but create a large difference in the painting once restoration is complete. After meticulously painting, the finishing coat of varnish is applied and the artwork has new life.
Having documented each process of the restoration by taking pictures, the Conservationist has completed their job.
Now knowing how detail oriented a Art Restoration can be, our team at Creative Consulting has a deep respect for talented Conservationists. The art world needs to be protected and preserved.
Author: Jessica Carder, Creative Consulting 2018
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How are you supposed to generate sales and build business if everyone is online for a fair portion of their usual days?
This is very simple: Don’t expect your target audience to leave their laptops and drive out to you. Instead, go to them.
No, I’m not asking you to pack up shop and go ring doorbells. The best way for small business owners to reach their target audiences nowadays is through online media platforms such as Facebook, Instagram, Flickr, Youtube, Twitter, and more. The potential for growing ones business through social media is at an all-time high this year, with more and more people staying ‘logged in’ to their favorite social media outlets.
According to a recent, public survey conducted by our consultants here at Creative Consulting, over 90% of social media users have been influenced in purchases they’ve made by posts and advertisements they saw online through social media.
These users could read the experience and testimonials of products and services that their friends and family received, or saw an appealing advertisement, and proceeded to make purchases thereof! This process of influence is extremely profitable and holds high potential for business owners because of the back-end benefits as well.
Imagine that you are a local accountant for small businesses and you want to build up your current clientele numbers. How better to find research on your clients then through social media platforms? Your business could make a post about an event or seminar coming up specifically for small business owners and reach out for more attention. On Facebook, it’s customary for small business owners to have a Facebook page specifically pertaining to their business. Facebook users can like and comment on these pages, and gather information about your business before visiting your site. While they are on your page, they can view business hours, your contact information, your office address, and view any recent posts or deals your business is offering.
This kind of constant publicity and advertising can give your business an edge to the competition by building an identity for yourself in your area. More posts on social media platforms and contact with your followers build brand awareness and loyalty with your clients and future customers as well. Unfortunately, most small business owners lack the time to invest into their social media management, and leave their accounts barren and forgotten. Leaving an empty business based social media account with a single post from two Christmas’s ago is more common than you would think, and can severely damage business’ credibility. There is an easy solution to this issue though: Social media management through a marketing team.
The benefits of using social media for business and keeping your accounts active, whether through your own means or through a social media management campaign by a local marketing team, are invaluable.
Social media management is the term for a service commonly provided by local marketing teams, where they manage and associate your social media accounts for you, all the while taking note of what kind of attention your official business’ social media page gets. This will free up business owners’ time, and build their credibility and brand awareness online. Social media can be a severely effective marketing tool that too many business owners leave untouched without a second thought but with the help of a reliable social media management campaign, businesses can start to build themselves back up by being where their clients are online.
The benefits of using social media for business and keeping your accounts active, whether through your own means or through a social media management campaign by a local marketing team, are invaluable. Through social media, your business can find out the following:
If you would like more information on how social media management can improve your business, or you are a small business owner and don’t have the time to maintain your social media accounts, give Creative Consulting a call today! We are always happy to help out our fellow business owners and improve your business!