Graphic Design: Perhaps you have heard about this digital service but have not quite looked into what this service attributes to your business and marketing strategies. Today, we would like to discuss this creative section of what makes digital marketing so great.
Graphic design, when done right, can bring an element of creativity and excitement to your brand and business. It has the ability to show clients aspects of your business through the smallest of detail. Graphic design leads business goals such as logos, websites, and social media. But, how?
Your business’ website is rather high on the list of important aspects of owning and operating a business. You want to appropriately represent what your business is bringing to the table of already saturated business operations. What is it that sets your business apart? Graphic design on your website will efficiently reflect your business’ tone, purpose, and much much more.
Being one of the first things a person sees when looking at your business, you want to put time and effort into your logo creation. Graphic Designers have a trained eye for ensuring that your logo properly represents your business while continuing to look appealing to your audience. Although our graphic designers here at Creative Consulting work diligently on our customers logos to ensure they have these qualities, we always take time to listen and receive client opinions on their logos in order to make changes!
Not easily forgotten, Graphic Design is also heavily incorporated into Social Media Management. The influx of positive reaction toward images on a post show for themselves what your audience desires. To ensure those graphics are appealing and representative of your business, Creative Consulting applies proper Graphic Design techniques in order to reach your various social media goals (i.e. page likes, followers, interactions, and even customers of your business).
Graphic Design brings so much to the table of business marketing, and your business is more than ready for the benefits! Contact Creative Consulting today and see what we can do to achieve your design needs!
Before we get into why it's important, let's talk about what SEO really is. First, SEO stands for Search Engine Optimization. Sure, these are some fancy words but this is the umbrella term that keeps every part of website building and content development dry. Skipping all the specific terminology, SEO is what makes your customers find your online presence with ease.
So why is it so important to your business? Without it, your business would be nonexistent to the online market. Which means, there would be no traffic to your business website or social media that wasn't by word of mouth. In today's day and age, you really need more to keep your business energetic and relevant to clients. SEO is what makes your website appear at the top of a search engine, and what entwines your content with Adwords and google trend topics to increase the chances of your business appearing first.
When it comes to SEO, and the coding behind it all, you really want to consult a specialist. Good thing Creative Consulting is here to provide your business will all your SEO needs! Contact us today and get your business started on the road to the top of the search results!
Your presence on social media is a game changer in this day and time. Without it, your business runs the risk of looking unprofessional and outdated. Often times customers even use it to choose between two service options. Nine times out of ten, a consumer will choose the business that has more presence on social media over a business with little to none. So what are some things that you, as a business, can start implementing on social media now? Keep reading!
Because the world turns so quickly these days, people pay more attention to content that is focused in the here and now. So that means, up-to-date and in the moment content is what your business should strive for this year. Content that feels over produced or unemotional tends to be less appealing. To combat giving your audience these negative feelings, the production of ‘stories’ and content that takes less and less time to read is a must.
While content is a must for your social media, advertising on those platforms is now something you cannot ignore. With your client base scrolling through their socials on a daily, to almost hourly, schedule if you aren’t advertising on Facebook or Instagram, you risk not attaining customers.
Remember we mentioned content in real time? Well, we are going to stress that again, but focus on video content. Consumer eyes are now looking for short videos that appeal to them, look interesting, and don’t take up a lot of their time. From filming a video vertically through your phone, or doing a Facebook/Instagram live video, your business needs that type of content.
Now, after reading through those options, do you think you can handle keeping your socials up to date with real time content? If not, Creative Consulting offers Social Media Services that provide your social media with relevant and researched material. If you have any questions, feel free to contact us!
Every year, marketing strategies change to fit where potential clients are looking. This year, 2019, is no different to this chameleon trend, is your business ready?
All Eyes On Facebook
The 2018 year brought on hefty difficulties for the social media star, Facebook. From security breeches, to propaganda standoffs, the king of social media is still holding to the older demographic. So don't worry too much about changing tactics if your audience is mostly consisted of adults. But what about the younger generations, how will you get their attention?
Instagram, The Photo Sharing Space
The Facebook team made a huge decision to buy out their competitor, and rightfully so. This social platform is sky rocketing in the number of users who consistently use the platform. With the overwhelming percent of the younger demographics, advertising and having a constant presence on this social platform is a MUST in the year 2019!
Videos are a great way to get a lot of information across to your viewer without them having to work for it. In this day and age, video marketing is a top level tool for businesses to use. The ease of sharing a video across the socials, makes the production effort and costs worth it!
As a way of connecting with your audience, answering their questions, and being all together engaging, live video is a great resource.
If the live video is through the use of an influencer, it has the potential to mean more to your audience. Think of it this way, if you're trying to sell the product, of course you will discuss how wonderful it is. A third party influencer could be the difference in sales.
Although the hustle and bustle of the world today means people don't spend a lot of time surfing the web, the content you produce should still be quality and not just a quick read. Be specific to your audience in order to create a positive dynamic.
Email Still Impacts
Everyone has an email, and billions still use it every day. Personalization of emails is beginning to be a must when it comes to marketing through inboxes. The potential client will more likely open an email personalized to them than a generically produced one.
Interaction with Voice
Voice services such as Siri, Alexa, and Google are taking over the way we conduct research and receive information. In order to go along with this tech revolution, the content on your website must not only be written to read well, but to also be spoken well.
To be in marketing means to always be on your toes. With ever-changing dynamics between seller and client, businesses need to stay up to date on the newest trends. At Creative Consulting, we make it a priority to research the newest marketing strategies to ensure our clients are reaching the audiences they desire!
Happy New Year!
The year of 2018 has been full of hard work, dedication, advancement, and excitement for our business. As we look toward the coming year of 2019, we want to say that we have appreciated all of the positivity surrounding us by this amazing community.
This year marks an amazing accomplishment for Creative Consulting that will continue to provide our company with opportunity in the years to come. We finally have a permanent office location! This office is a place where our clients can feel comfortable and safe discussing their ideas, desires, and objectives with us. We are so appreciative of everyone who has believed in our business, and cannot wait to see what the 2019 year brings.
If you want to keep updated on information regarding marketing, local events, and the progression of Creative Consulting, be sure to follow us on all our social media
Facebook: Creative Consulting @creativeconsultsc
Thank you, and Happy New Year from all of us at Creative Consulting!
2019 Marketing Strategies
Every year, there is something different when it comes to strategic marketing. The upcoming 2019 year is no exception to this running theme. What can we begin expecting for marketing in the next year?
When it comes to digital marketing, a lot more goes into it than posting ads and content on your socials. A plan must be put into place and then followed based on your business and the content you want to be known for. When using digital marketing, a business must be implementing the content through multiple channels, some favorites being Facebook and Twitter. But isn’t there more to marketing than solely content creation? Yes!
Using different aspects of marketing are not only encouraged, but necessary. It’s wonderful to keep the content on your socials updated for a specific purpose, but think about SEO, re-marketing, love video content, and personalization to your specific audience. Using all aspects of marketing together improves the outreach of your brand and therefore increases the number of community members taking part in the services your offer.
Trends occur while you’re sleeping, and change in the blink of an eye. That’s why most companies find it difficult to hop on trends for their marketing. That’s what Creative Consulting is for. Our social media managers and content creators focus on trends related to your business and business plan to keep you in your follower’s feed.
In the 2019 year, do what’s best for the outreach of your business by signing on with Creative Consulting, the marketing company that works with you to increase your digital presence!
The Holidays are here and the team of Creative Consulting are beyond excited! This time of year brings warm, cosy feelings that are irresistible. But what does this season bring that can benefit the marketing of your business? Well, quite a few things!
The holidays allow for a time of looking back on past good ol' days where things were easy and life was simple. Your clients will become more reactive to aspects of marketing that contain these memories, such as black and white pictures, vintage fonts, and images depicting community.
You can use the magic of nostalgia by advertising to your clients to get their attention on the services that you offer!
Take advantage of mobile marketing, our last blog post went into detail on this marketing strategy, so go check that out.
During the holiday season, people will be on the go and online. Make your advertisements with mobile format in mind so when a client scroll by it on their timeline, it appropriately represents the information you are trying to provide.
It's time to tap into the spirit of the holidays. Make graphics to go with your posts that represent the holiday spirit, change that cover photo to something cheerful, and maybe even change your profile picture to include a holiday theme.
While graphics are eye catching, make sure that the content associated with the graphics also has the holiday spirit. Model the voice of your brand with an upbeat, fun, and energetic tone.
Use videos to your marketing advantage. Creative freedom increases during the holiday season, with advertisers creating short stories that warm your heart and make you want to buy their product. If done correctly, your business will gain more attention.
These are just a few ways to market during this holiday season! If you are a business in Summerville, SC, we would love to talk with you about how Creative Consulting can help you achieve the growth you are looking for!
As the world progresses, so does marketing! With technology booming, and devices becoming more accessible at all times, that means more opportunity to market your business to your audience! Marketing to an audience that is mostly mobile means disrupting their morning scroll through Facebook by giving them an ad relevant to them.
With 80% of internet users owning a smartphone, the audience is too large for your business to pass up! In order to effectively advertise to your mobile audience, you need to understand them and design content with the mobile platform in mind. Your brand will head the strategy of developing and organizing the mobile marketing based around what you are selling.
With Creative Consulting, we work WITH your business in order to efficiently and effectively produce marketing content to your specific audience. We understand the persona of mobile buyers and where on the internet they spend the most time. With 95% of adults using their smartphones to access content, you cannot miss the opportunity to present your content efficiently to them! Not only do we focus on the audience you currently have, but we also focus on the potential audience of your business! That’s how you receive more engagement, more leads, and more clients! Using analytics and trend assessments, our team has the ability to keep, as well as increase, your audience over time.
After you understand your audience, you need to have goals set in place that you can achieve with your mobile audience. For example, how are your initiatives performing?, What is your main objective of this marketing campaign?, Are you engaging your mobile audience? The answers to these questions push your mobile marketing strategy further and closer to your end goals.
The information above is only the base of a proper mobile marketing strategy. Contact our Creative Consulting team today and get started working on your Mobile Marketing strategy!
Using Passwords to Fight Against Hackers
With everything transitioning to digital these days, our means of protecting our data feels less within our control. However, we can take responsibility of protecting our information through the passwords we choose for our accounts. As a company who relies heavily on the digital world and technology, we at Creative Consulting are striving to understand and implement what it means to protect data from hackers who prey within the digital world.
While no one can prevent hackers from trying to steal information, one way we can keep them out is with passwords that cannot be easily guessed. This means no longer using the same three passwords we have all used since the seventh grade. That’s right, we know you are guilty of this too. The effectiveness of your password is just as important as the locks on your door or car, they prevent others from getting access to your information. How can we make sure our passwords are strong enough?
From what we have learned, length means nothing if it is something personal or easily guessed. A name of someone you know, or the name of a pet does not cut it in this new online world. You need a proper mixture of letters, numbers, capital letters, and symbols- these days some sites you log into will not let you use a password without at least one of each category previously listed.
Sadly, you cannot control if you are targeted by hackers, but at least you can control how long it takes them to figure out your password (if at all). It’s a digital jungle out there, so take the time to do what you can to protect your data.
Facebook Hack: What it Means for You
In this world of technology constantly connecting us to one another, we must step back and remember the information we are displaying has the potential to be stolen. In recent news Facebook has been under fire regarding the 30 million users who were hacked. Questions begin to rise of what will they do with information they stole? What specific information did they get their hands on? And more importantly, what do I do now?
Privacy continues to be privilege that none of us have anymore. But what can you do to better your chances of keeping your privacy while online?
Make sure that your password is not something easily guessed. Commonly, people use names of pets or family members alongside numbers, or dates of birth. Stay away from these passwords as while making sure you are using a variety of numbers symbols, capitalized letters, and uncapitalized letters.
Even though it is Facebook’s responsibility to keep your information safe, it wouldn’t hurt to make sure you use all the privacy settings that Facebook has.
Even if you weren’t one of the people who were logged out that Friday, it would be a great idea for you to go ahead and do all of this anyway.
Here at Creative Consulting we want to make sure that all of your data is safe and secure and that’s why we provide your business with quality marketing and SEO that keeps your data safe as we run your business social media. Be sure to contact us today if you have any questions regarding your security or digital presence, we'd love to help!