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Wanting to generate more leads from your social media platforms? That's exactly what we will be talking about today!
Hello, Summerville! Hello, readers! Welcome back to the Creative Consulting blog, your one-stop blog for everything you need to know about media marketing! Looking to add website and branding design, SEO, social media management, marketing analysis and consultations, and more to your company? Are you looking to learn more about each of these topics and apply them to your company? You've come to the right place! Not only do we offer all of these services to our clients, we talk frequently about these topics right here on our blog. We want to work with you rather than for you, and we want to make sure that all of your ideal clients know who you are. Thanks to thousands of hours of research, we have created a solid framework that allows us to grow your company's presence both locally and online, allowing your business to be known as the go-to experts in your field! We all know what social media is, and we spent our last two blogs discussing what social media and SEO are supposed to do for your company. Like you, and many of our clients, we know you want the time and money that is put into your social media and SEO to generate leads, but how best can you do that? Let's talk about it!
What Are Business Leads?
A business lead, in so many words, is an individual who has come across your company and they're interested in the products or services you sell. Sometimes these happen organically by doing cold social media searches (which SEO helps with) and sometimes they can come from ads and the social media you are posting out into the social world that grabs the attention of your target audience. Once a lead is made, companies (of all sizes!) will follow up on each of them to see if the interested party is part of their target audience and if they will continue to want what your company offers. Remember, it is very exciting to get a lead, but it doesn't always mean you will be a good fit for one another. That's okay! Sometimes these leads can turn into good professional relationships, situations where they will recommend you to others who will need you, or they won't go anywhere. You never know what might happen with each lead you get, so it's important to follow up on them. You've been putting so much time, effort, and money into your social media, how can you utilize these platforms to generate more of these business leads?
Creating Leads on Social Media
When using your social media as a key component in seeking out and drawing in new clients, what should you be keeping in mind? Let's get down to the nitty-gritty of it!
How many of these tips and ideas are you using right now to generate your social media leads? Remember, each of these suggestions is fairly simple, and don't take the time you might think they do to add them into your workflow. Getting leads can happen organically, but that can take years before you get enough attention to become a profitable company. Why wait when you can have all of that right now? Don't overwhelm yourself, start with a few of these ideas, and begin to note how your leads increase. Even reading this blog, are you still not wanting to do this extra work for your company? We can help with that! Make sure to reach out to us now to get started! Until next time, stay safe and stay caffeinated!
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In our last blog, we talked about what social media does for your company and what your expectations should be of that powerful tool. Today, we are going to go a bit deeper and talk about what SEO will do for your business and what your expectations of it should be!
Welcome back to the Creative Consulting blog, your one-stop shop to learn and discover everything connected to the social media marketing world and then some! You've also found a wonderful company to work with if you're looking to build a website, design a logo, rebrand your company, have social media management, marketing analysis and consultation, and search engine optimization (SEO). We are here to help not only provide these services to you but to help your company become exactly what you've always wanted it to be and more. We are passionate about the social media world and continue to learn and grow with the industry as it grows and changes! In our last blog, we talked about social media as a whole and what you should be expecting from it as a business owner, and what you need to put into it to become successful. This week, we are going to be taking a closer look into SEO and what you should expect from it!
What Is SEO?
SEO stands for search engine optimization. It is designed and created, in short, to increase the visibility of your website in relevant searches. The better your visibility and the more your website comes up in relevant searches on the internet, the more likely you will gain attention from the right kind of client. The right kind of client is your target audience that will want to buy your products, become a returning customer, and share your company with their loved ones and colleagues. Popular search engines like Google, Bing, Yahoo, and DuckDuckGo all use bots to comb the internet and every website out there (according to siteefy.com there is 1,197,982,359 website globally as of January 1, 20201) collecting information from each of them and they put them into an index. Once this information has been put into this index, each search engine uses algorithms to analyze the information by ranking factors and signals to determine what order every webpage should appear every time someone asks a question or searches for something in said search engine. Each algorithm that these popular search engines use has been created to pull up relevant and authoritative websites that will give searchers exactly what they want and the highest quality of what they are looking for. What else is very interesting is that you can't pay search engines to give your website a higher search ranking, you have to put the work into your website to make this happen.
Why Is SEO Important For Your Company's Marketing Strategies?
Now that you know a little more about what SEO is, it's time to learn why it is so important for your business marketing campaign. Searching for a service or a product is one of the most popular ways to gain traffic for a company's brand, website, and one of the most popular ways new customers will discover you. It is also a very powerful complement and additive to your existing marketing plan and channels. Staying as high as possible in a ranking search will also help you stay ahead of your competition. Just like social media, SEO is something you can't sleep on anymore and it can't be a last thought or option. If you have a beautifully designed website and powerful social media platforms for your business, it won't complete or reach its full potential until you add in the element of SEO. While SEO will help your website rank higher when someone turns to an online search, and will help increase traffic to your website, it can provide a lot more to you and your company when used correctly.
What Are Some Examples of SEO?
Now that you've hopped on board with the idea of SEO and are working towards getting everything out of it that you possibly can, what are some real-life examples of SEO?
We understand that SEO can be difficult and we recognize that it is a huge undertaking to add to your online marketing and online presence. This is why it is so important and why many companies hire their own SEO specialists, and this is why we offer it in our services. In all honesty, it is a full-time job. To successfully add SEO to your site, it isn't something that you can pick up and become a master of overnight, it is something that needs to be learned and it needs and deserves your time and dedication. With that being said, remember how much it does for your company and its success. SEO is a very worthy and worthwhile investment! Do you have any questions about SEO? Please reach out and chat with us, we will be more than happy to spend some time with you on the topic!
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Today the business world, especially ours, depends a lot on social media, but what is it exactly supposed to be doing for your company?
Hello, Summerville! Hello, Readers! Welcome to the Creative Consulting blog. We hope you've been doing well, working hard to grow within your business and team, and have had your favorite caffeinated beverage close by the whole time! Anyone who uses social media for their business and who makes it a part of their media and sales strategy put a lot of pressure and responsibility on the shoulders of the apps that were once created by very young nobodies whose products were once called fads. Now the creators and their apps are household names, and a daily part of some of the most important and integral parts of many businesses, and they are the margin line for success for many content creators. However, these powerful apps are still just that. They're apps. They were created to bring people together and to keep them connected. Today, a lot of business and important decisions happen right at our fingertips. Companies can spend countless hours creating content and keeping up to date with all of the social media apps updates and algorithm changes. Hours can be spent tracking your followers, learning about them, and discovering your target audience. It truly is a full-time part of running your business.
One of the greatest things about social media is the fact that it's free and so accessible to anyone and everyone. Somewhere in between the conception of social media and using it for business, something changed. Something shifted in these apps from their humble beginnings as social tools to becoming some of the key cornerstones in modern business. So many of us expect social media to be the end all be all to make our ideas, companies, and products go viral and to make us millions overnight. While we wish this was always true, that's not the case. Today, we are going to take a step back and talk about what social media is really supposed to do for your business, what your expectations should be.
2020 was a strange plane for all of us to cross and figure out. Everything changed, we all had to adjust, everything was difficult, and we all had to get used to it very quickly. When we all had to spend time away from our friends and loved ones to stay safe, we turned to our electronic devices and apps to keep us connected. This changed our relationship to social media, and this change has raised our expectations on both the consumer and producer side of things. As social media gets closer and closer to providing almost perfect instant gratification with rushed shipping, instant streaming, and a constant flow of information and news, our expectations of the social world are becoming even higher as the days go on. This puts pressure on every aspect of social media, those working behind it and creating it, and those depending on it to help create and maintain a successful business. This has caused a unique brand of pandemic fatigue on the entire social media industry. It had to do its own pandemic pivot, support its followers as they went through an unimaginable global epidemic, and once again switch gears as the world returns to life after a pandemic both online and off.
Understanding Social Media
How To Help Your Social Media! Get Out Of It What You Want!
Social media is a mouthpiece for all the hard work that you and your marketing team have done. It's a tool in your marketing toolbox. A mouthpiece doesn't work without brains behind it, and a hammer won't work without a nail. Social media is a three-part equation; you use it to learn about who you need to sell to, how best to sell to them, you create content based on everything you've learned, and to solve the equation, you post your findings. For extra credit, you need to interact in the social world yourself. What else can you do to optimize your social media so it works as it should?
You can no longer sleep on the idea of social media, and you can't place all of your expectations on it without doing any legwork yourself. Social media and all the apps it is connected to are tools of any successful trade. Make sure you're using it correctly, growing with it, and know exactly what to expect out of it and the work you need to do!
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There are different types of ads you can use for your social media accounts to promote your company and its latest news. Are you fully aware of what your ad is actually supposed to do and what you're paying for?
Hello readers, and welcome back to the blog! We hope that you've been reading through our blogs and applying some new information that you've been learning to your everyday work week or your future marketing planning. Have you come across anything new that's been working well for your social media growth? We love celebrating these moments with you too, so feel free to let us know and share this with you! Also, if you ever have any questions or comments, always reach out! We love hearing from you. We love growing together with our readers, feel free to comment below or reach out!
Today we are going to talk about advertising on social media. While not everyone or every company uses it, or believes that they should, we truly believe there is merit, power, and belief to using ads on social media. There are a few different types of ads available to you, and depending on which ones you choose, you can get several different reactions in return. Some ads will drive more visits to your website, more clicks on the ad itself, more visits to your social media platforms, and more. However, it's very important to remember that social media does not mean you're going to get sales. Your marketing platforms are not sales, that is a different department of your company. While it is a huge help in getting the word out about your products and services, and to keep your audience up to date, social media and its ads don't mean you'll get guaranteed phone calls, visitors in your brick and mortar location, or a guaranteed number of sales. It will however help keep you in front of your target audience's memory and attention, keep you in competition with your competitors, keep a healthy and active relationship with your customers, and it will create a healthy and active online thumbprint for your company. The more you have of this, the more likely you will get more customers and sales, but it is not a set-in-stone guarantee. We've experienced issues with the actual names of ads being misleading, and we want to clear up some confusion on what you will be paying for and what you should expect.
Facebook is one of the leading tech giants when it comes to digital marketing, and depending on how much you want to invest and who you want to attract, this will choose what ad you want to create. You have three main options of ads; brand awareness and attracting new customers, lead generation and website traffic, and qualified leads with higher conversion rates. Brand awareness ads that grab new client attention are where many companies begin. This level of marketing usually costs about $150 to $300 a month. Lead generation and website traffic is your middle-tier marketing option and will cost between $300 and $750 a month. Finally, qualified leads with a higher conversion rate is your top tier of online Facebook marketing starting at $750 a month and up. Think these prices are a bit high? Do your research. Think about all the companies you see consistently on Facebook. Gyms, food delivery services, and audiobooks. They aren't getting that space for free. According to webfx.com, companies are spending between $200 and $800 a month on average on Facebook ads every month. Imagine if you're spending nothing while your competitors are spending within that average range for their ads. These companies already have a huge leg up on you!
Don't give up on your lead generation ads, and don't fall into the trap of "we've always done it this way!". Marketing and every moving part of it will take time to be successful and you have to let your whole marketing strategy grow with the consumer to be productive. Until next time, stay safe and caffeinated Summerville!
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You've been working hard on your social media platforms; you have a great marketing plan, you're investing in SEO, and you have a few ads running. However, you just can't seem to gain more followers! You've hit a follower plateau, so what do you do now?
Hello, Summerville! Hello, readers! Welcome to the Creative Consulting Blog! Today we are going to be talking about the number of followers your business account has and what happens when you've hit that follower plateau. You've worked hard to have as many followers as you do today, why does it seem like the followers have just stopped? Don't worry! While Facebook and Instagram like to constantly change their algorithms on how and why people see your accounts, there is no need to worry just yet. You just need to follow a few steps and look into a few things to get those numbers up and rolling again.
While followers aren't everything, especially if your target audience demographic doesn't use social medial all that much. However, there are certainly plus sides for gaining and maintaining a healthy growth of followers. It's an easy way to market and share news and information with more people very quickly, you can engage and create more relationships with your customers, and more eyes on your products and services means more sales. Also, there are those special features that come with receiving certain followers like reaching the 10k follower mark on Instagram. Hitting that 10k mark allows you to (on your business page) add the swipe up feature to your stories that will take users directly to a desired website, you can go LIVE on TikTok once you reach 1000 followers, and you can start making money on your YouTube once you have at least 1000 subscribers. Many social media platforms have these types of follower incentives when you hit certain milestones. What happens when you've hit a bump in your followers across the board and you can't quite get out of that plateau?
Also remember reader, that everyone reaches a plateau or creative dry spell at some point or another. You are not alone and you cannot beat yourself up when you do hit that point. Moments of creative dry spells don't mean you aren't good at what you do. It means you just need to take a moment and learn a little more. It might mean you need to take a walk, enjoy a break, go and find things that inspire you, or it might mean you need a nap! The point is that you and your company are going to be okay, you just need to invest the time in the growing pains. Continue to grow and nurture your social media and you will see those numbers growing again soon! Until next time, stay safe and caffeinated Summerville!
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It is an app that has been the center of global speculation, brought comfort to so many people, helped many find a place to be creative, helped many find a support system they've never had, and it has now taken the world by storm. Its newest venture? It's helping small businesses sell more products and help many go viral! Today, we are going to be talking about the future of TikTok and business!
Hello readers and welcome to the Creative Consulting blog! Some of you might be very new to our blog and our company due to the topic and content of this blog. For those who are regular readers, we do urge you to suspend any disbelief at the moment and give this blog a chance, you might be very surprised at what you might learn! Today we are going to be taking a step in a new direction for Creative Consulting and talking about one of the biggest app phenomenons, TikTok. Before you leave the page please know this app has evolved, almost overnight, from an app for dancing tweens to users of all ages (Yes, all ages! We've personally seen some amazing videos created by individuals in their late 70's and 80's!), on all topics from cute animals, to incredible how-to's, recipes, artists, performers, and teachers. Musicals have been produced because of these creatives, important information has gone viral in a matter of hours, and it has given its users a sense of community when it was needed most.
Thanks to the pandemic we were all at home, many unable to see their families or friends for months, some still unable to do so. Many creatives lost their platforms to perform, share their art, or tell their stories. TikTok changed all of that. Many downloaded the app for the very first time once quarantine went into effect for entertainment, but they found a place to connect, share what they know, and not feel so alone. While the app has spent its fair share in the hot seat thanks to the previous administration, it looks like it is here to say. Not only is it here to stay, but to help all kinds of businesses become relevant in this new day and age and help their sales improve. How? This is what we are going to be talking about today! What's the buzz? It's a short-form video platform by the name of TikTok, where users can upload 60-second videos of their creation. As of last August, the app had been downloaded over two billion times and has quickly become a staple for internet culture for almost every age group. While it has become a global phenomenon, its rise to glory in the US has been a much different story, receiving a lot of fire in 2020.
The app is owned by ByteDance, a huge Chinese tech company. What was brought into question by the US government and the previous administration was how much information the Chinese company was receiving about the US and its citizens through TikTok, and if this leak of data could be a threat to its protection. It also questioned how much access the Chinese government had to TikTok's user data and if ByteDance was doing an appropriate job of moderating its content. To help with this, TikTok brought in a little Disney Magic and hired Kevin Mayer, an American who was Disney steaming executive. However, due to the political environment and atmosphere that the last administration was pulling TikTok into, Mayer quickly resigned. The last administration demanded that it sell to an American company or it would be banned in the US. While it has now outlasted three deadlines of being sold, the first in September of 2020, the second in November of 2020, and a third that just passed on February 18th, the mega-corporation reports that it is continuing to work out the details. During the first few weeks of the current administration, it hasn't been touched on a lot yet. The future of the app is still very much up in the air. Despite everything and the potential ban the app could be facing, ByteDance doubled its profit to $35 billion last year, according to Bloomberg.com
Before it became such a phenomenon with so much drama attached to it in the US, TikTok had its very own Cinderella story. The app first began as Musical.ly which launched in Shanghai in 2014 and had a strong following in the US. ByteDance followed in 2016 with a very similar app in China called Douyin. The app became so popular that ByteDance knew they could go somewhere with it. They rebranded Douyin to TikTok, bought Musical.ly in 2018, and TikTok was officially born. The question still lingers, how could an app designed for fun and entertainment help your business? Is this really becoming a reality?
According to HootSuite, TikTok had 800 million active users as of October 2019 and was predicted to continue with strong growth spurts. HootSuite went on to report that the app on average is opened 8 times a day by its users. With that many eyes on an app, why wouldn't you want to use that to your advantage? Just like any other social media platform, it can be an excellent source of free marketing, that if stuck to properly can help increase your sales. You don't have to make ridiculous videos or anything out of your comfort zone, you just need to make a 60-second video full of interesting marketing that is on-brand for your company. Many companies, Forbes says, are ignoring the app thinking it's just a fad or just for children. With that being said, we might have to remind you that Facebook and Instagram were also considered fads once, and look at them now! They're almost imperative to a company's success! Quite honestly, we might be standing at the doorway of a very important and untapped market. This is an opportunity to introduce your company to a younger generation, one who could introduce your products to their parents or want them for themselves. TikTok could also see the trend that Instagram and Facebook did, that as time went on more and more adults joined. Don't forget that this is a global app, and it could widen your market beyond what you could imagine. Your products could go global!
We've talked about this before in our previous blogs, but tools like Instagram and Facebook videos, Instagram TV, reels, and going live have become such a popular tool for getting your customer's attention and introducing yourselves to them in a fun and personable way. According to wyzowl.com the amount of time consumers spend watching videos online has gone up 52% from 2018 and is going to keep growing. TikTok is another platform to help you show off these videos you're already making for Facebook and Instagram, you don't even need to make different content, you can be consistent across all of your platforms. This can help you reach many different audiences with just one video across multiple platforms.
TikTok is a powerful tool to use for generating brand awareness and to help with your engagement. The videos you are creating cost nothing to make, but thanks to its algorithms you can see results almost right away when you do post. However, you can't just slap a video together to magically get the results you want and need. Just like Instagram and Facebook, you'll need to create something attention-grabbing, fun, to the point, uses all aspects of the app (Adding music and text), and you need to pay attention to what's trending to find this success. You can also take advantage of TikTok's ad platform on top of making your own videos to help spread awareness. This awareness can increase traffic to your website, other social media pages, and even drive up sales, especially if you can create a buzz on the app with other users talking about your products. This idea is very similar to the partnerships and influencer phenomenon that Instagram has been seeing over the years. Instead of a picture or story, TikTok gets its users talking about products, literally! It's very important to remember that you need to create content that's not just commercials or forcing sales down your audience's throat. You need to connect and communicate with your audience and have fun with them, just as you do with every platform of social media. TikTok has, as of last year, officially launched TikTok for Business with the specific goal of helping businesses grow and expand on its platform!
TikTok's goal with this new step is to "empower small and mid-sized businesses to tap into the power of TikTok for Business to grow their brand" according to the app. They are very aware of the power their app has generated and the marketing options available, and want small businesses to take part in that! TikTok wants its users to reach new audiences, optimize all the hard work users put into their marketing campaigns, and they have designed an easy platform for anyone to be able to enjoy this! While Facebook and Instagram have consistently grown in power for helping small businesses, many small business owners might agree that both platforms with their constant upgrades and changes make it hard and frustrating for its users to continue being successful on their platforms. We also might go as far as to say that TikTok wants to give small businesses the opportunity to use their platform along with all the tools they need to be successful, all while supporting them in every way they can. You will still need to spend money on their ads, they are still a business, but using ads on TikTok could offer more views and clicks than their social media peers due to the sheer volume of users. While the future of TikTok is still up in the air for the US, if it does stick around, it might change the face of marketing, just like Facebook and Instagram once did!
What do you think about TikTok? Have you started using it for your small business or are you still just scrolling through looking for cute animals and recipes? We do encourage you to do your own research about the app and do a little experimenting yourself. While it might not be for everyone, there is something for everyone on the app! We are very excited to see where the app will take the world of marketing and what might happen next. Keep your eyes peeled, we have a feeling this isn't the last you'll hear about TikTok! Until next time, stay safe and caffeinated Summerville!
To learn more and do your own research, follow the link below!
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Are you a blog writer for your business, or looking to write more content for your own? It's important to understand what goes into writing a blog, outside of just picking a topic at random and pouring all of your research into one giant brain dump for your readers to enjoy.
Blogs have become very important due to the drive of search engine optimization and Google ranking, driving up their word count. If they need to be wordy, you still want them to be attention-grabbing and worth your reader's time.
I loved stumbling across this link in my research. The opening line of this blog, "Your job is so easy! Anyone can do that!", really hit home, and just like the author, we realize that it isn't the truth. This job requires being open to constantly learning new things and implementing them. If you're a blog writer, keep learning and keep writing, and don't let anyone get you down about your job! Here are a few ideas, tips, and suggestions I have learned and use as a guideline when researching and writing my blogs:
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So you're working on branding for your business...
We love the whole process! There are just so many options and ideas that can come from any industry! When it comes to branding design, it's important to keep in mind that your target audience may want to see different, engaging, interactive, unique, and compelling designs- and every audience is different!
Our lovely graphic designer, Jen, did some research and put together some advice for branding design trends that are coming about so far this year. We made sure to put in some of our favorites too, just to keep you in the Creative loop! Take a look below, we cover trends in website design ,trends in graphic design for social media, and even trends for logo design. If you have any questions at all though, please don't hesitate to reach out. We'd love to work with you on your new branding project!
Website Design Trends 2021
Animation & playful effects with typography!
An animated string of words will often be structured as a particular shape,
contrary to the standard horizontal, left-to-right sentence format. Ultimately, the
element’s role will always be for decorative purposes and not solely as a text to be
read. Designers will typically use this technique to convey a branding or
marketing objective, creating a desired vibe or visual theme.
Click the image above to visit Lupii, we love the animated typography on the home page!
More illustrations! Especially 3D!
We’ve been seeing high-quality 3D visuals weaved seamlessly into web designs. Instead of being garish distractions, they’re adding to the overall user experience.
Click the image above to visit Toggl, the 3D animated illustrations throughout their site are amazing! Our team actually utilizes Toggl regularly as well, and their fun branding was a plus for us when we searched for team management software!
Isometric and Spot Illustrations
Illustrations that stand on their own without the limits of a background scene – In web design they can be used to highlight featured areas typically on home pages/landing pages. In recent trends, these illustrations are animated and triggered by scrolling or by interacting with the user.
Isometric designs give you more perspectives on a subject without having to have converging lines that clutter a design. Being able to see the side and top of a design makes people want to know more about it. Especially for businesses who give their customers more options, or whose product or service looks great in 3D. Having the ability to show a space in 3D opens up nooks and crannies previously unavailable.
Logo Design Trends 2021
For clients who request a logo focused more on typography and not on icon design. Text deconstruction in design is done by removing part of the word or image in order to make a logo stand out instead of simple adjustments to a standard typeface. Using negative space to balance out a design can create both a very professional and playful design that will make your target audience take another look!
Using Negative/Black Space
This trend is expected to grow stronger than years prior. Using negative space is a clever way to add depth to a logo without cluttering it with more elements!
Social Media Graphic Design Trends 2021
In-Feed Color Blocking
In-feed color blocking can make your Instagram grid look more professional and cohesive. Color blocking can be achieved by using harmonious tones alongside one another, or by having a strict color scheme that ties all your posts together. You can even go a step further with this trend and find visual ways to connect your grid posts together vertically - as the same posts will always sit above and below one another once published.
Stickers for Stories
Do you have procreate or another drawing software handy? Do you like creating fun designs that could match your branding more effectively? We recommend creating stickers for your brand to use on Instagram Stories! If you create an account with giphy, and upload stagnant designs or gifs, you can search for your designs through Instagram's sticker database and use them for your own brand's stories! Who knows, maybe your designs will become popular with others as well and get featured!
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While the dawning of direct message and text messages has overshadowed that of the emailing world, there are still so many untapped opportunities available for business owners to take advantage of when it comes to emails! Today, we are going to be talking about the importance of email marketing and how to utilize it!
Welcome to the Creative Consulting blog, reader! A special hello and shout out to our Summerville friends, local businesses, and customers. We are so glad you found your way here today, and we hope you're doing safe and well! Today we are going to be talking about emails and the power of email marketing. We know you might be rolling your eyes because you have hundreds of unread emails just sitting in your inbox that you're dreading going through. Plus, isn't email an old and outdated tool? Well, no matter what you've read, email and email marketing is still around and it still has so much to offer.
Just like any good tool, there is a reason why email marketing has lasted so long. Well-designed marketing tools grow and develop over time due to their needs and demands. Emails and the power of email marketing are no different. According to one of our favorite marketing tools, Hubspot, the first marketing email was sent in 1978, so the idea and the use of email marketing inst a new one. That one email lead to $13 million in sales revenue and launched this incredible marketing tool that millions use every day. Forbes goes on to say that email marketing is still delivering the highest ROI of any marketing platform, it is earning companies $42 for every $1 spent. Hubspot reports that 73% of millennials prefer to stay in contact with businesses through email and 99% of consumers check their email every day! With powerful numbers like that, it looks like email marketing is doing more than just hanging on, it's leading the charge. The big question now is not only if you're using it but if you're using it correctly. That is what we will be talking about today, along with giving a few tips on how to utilize this powerful tool!
Over the last year, we having all been glued to our electronics, companies have been forced to do a pandemic pivot. Many companies have turned to emails to keep communicating with their customers about new deals, opportunities, and changes, and many consumers have turned around and gone haywire with unsubscribing and getting annoyed with the number of emails in their inbox. While we understand this reaction, that doesn't change the importance of email marketing, it is still relevant and it is still working. Regardless of these sometimes harsh reactions don't give up on email marketing. Instead, maybe it's just time to look at your email marketing in a brand new way than you have before!
Using email as a marketing tool lives in its own very strange limbo and these professional emails live in a category all their own. They aren't personal emails from a friend or family member, and they are not spam. Even today, giving out one's email is still given with hesitation, thanks to the amount of cyber-crime and influx of emails you can get every time you give it out. You need to respect those who do sign up and trust you with their information. When you go out to create an email blast for your list of recipients, it's not just for a sale. You need to focus on building a relationship with this audience and continue to nurture it as time goes on.
The email you are creating and sending needs to be about your customer, don't make it directly about making a sale, about the company, or about you. Subconsciously your audience will enjoy the email and will look forward to the next email you send out! While it would be amazing to have a one on one relationship with every single customer, that's just not possible. Email can help you create that feeling along with saving you time, You can also nurture your relationships with your customers, stay in touch with them, provide them with important information, give them something to learn, give them something to apply to their life right now, or give them something to look forward to (i.e. a sale or a new product!).
Using Email As A Tool
Now that we know that the power of email marketing isn't dead, how do we go about using it as an effective tool?
The great thing about email marketing is that so much of the work you need to do is very similar to what your team already does for the rest of your social media platforms and marketing plans. While you continue to build up and perfect your social media marketing strategy, your email marketing can continue to grow stronger. Keep using this tool and keep working with it until it works for you! Are you at a loss with social media marketing and the future of email marketing? We can help with that! Until next time, stay safe and caffeinated Summerville!
Looking to learn more about email marketing? Check out this free download from Hubspot.com! Use this template to strategically organize your email marketing. Available for Microsoft Excel and Google Sheets.
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Dealing with spam comments on any platform of your online presence is sadly a very common thing that almost everyone deals with. In part three of this blog, we are going to be talking about how to deal with spam comments on your social media pages!
Hello readers and hello to our fellow Summerville businesses, residents, and friends! Welcome back to the Creative Consulting blog! We hope business is going well for you, and that you're working towards reaching your end of the year goals one day at a time! If you're not quite there yet, ask yourself what might be going on or getting in the way. One of the most overlooked things that can turn your business around is your social media presence. First of all, do you have any? Is your website skillfully designed and easy to navigate? Do you regularly post to your social media pages, do you respond to comments, emails, and direct messages promptly? Do you actually work on your SEO and Google ranking? If you answered no to any of those questions it might be time to reach out to us at Creative Consulting to help give your website a little TLC and truly give you the power that social media can provide. It's what we do, and what we are passionate about. We are also constantly dedicated to learning more about the social media industry to be up to date as much as possible to help our clients stay above and beyond their competitors!
In part one of this blog series, we began talking about the impact spammers and hackers have on your social media and internet presence and focused on how to deal with them in blog comments. Today, we are going to be discussing how to deal with spam comments and potential hackers on your social media platforms. While so many think that spammer comments and posts on your social media can just be ignored and buried by other comments, it is not a situation to be ignored or a time to hope that they won't be seen. These comments, posts, and the presence of spam comments can be very dangerous and damaging to your company and your brand. Remember, social media can be an incredibly powerful tool for your company; it can help build it up or spammers can help tear it down in an instant. They come in the form of fake accounts, spamming comments filled with hashtags, links, and one too many emojis, and direct messages that are not welcome. It takes time to deal with all of this, but it is well worth it to avoid any malicious intent or harm to your accounts or your actual trusted followers.
Taking responsibility against these spammers and bots is a responsibility that comes with having your business online. These are just a few of the tips available to you to help combat these issues. If you've come to the end of the road with these tactics, there are many others out there. Remember too, having an active social media account and monitoring your pages can help cut down on these malicious and annoying attacks. Active accounts can help you remain creditable and keep you in contact with your customers and target audience. While it might seem tedious, please believe us when we say that these actions are worth it. If you're having these issues or if you have any questions or concerns, please don't hesitate to reach out! Until next time, stay safe and caffeinated Summerville!