Content creation is a huge part of our business, and a huge part of staying at the forefront of the Social Media Business world is paying attention to new and exciting trends to use in our work!
There is a lot of creativity that we use in our work every day. A lot of the images, logos, and designs that we use for our clients are created in house and we are very proud of that. But we also love learning and following new trends when it comes to graphic design - and we wanted to share some of the biggest Graphic Design trends that you will be seeing this year if you haven't noticed them already! Because who doesn't love a little inspiration?
We know that you need to stay on top of the latest graphic design trends no matter what medium you use or don't use. There is nothing wrong with a little extra knowledge! Keep your work fresh and competitive. Don't hang onto the idea that "this is how it's always been done." That is SO dangerous! You want your designs and work to stand out and be able to offer the same if not more to your clients than any competition out there.
2. Powerful Serifs
The rise of the serif font is at its height in 2019! I'm sure you've noticed the trend of illustrations getting lighter and the fonts getting bolder and much stronger. This year has gifted us with new, bold, ad beautiful serif fonts and they will just continue to grow and become more gorgeous. Custom type is becoming the rage for any company that wants to stand out and be noticed by their dream clients and put them ahead of the competition. The gift of these beautiful new serifs are perfect for the job, and if you're designing for a company that wants to brand or rebrand itself these new fonts will also come in handy! Check out some of these beautiful examples:
3. Lighter Illustrations
Out with the bold, dramatic, and very thick lines of illustration and in with the light and delicate! With the trend of the use of foil (hello rose gold!) embossing and other delicate materials, this feminine and innocent style is the perfect accessory. You will see this trend in packing designs and a lot of gifting and other artisan trade that involves intricate designs. These designs will often be paired with textured paper backgrounds.
2019 has been deemed a year of contradictions when it comes to new trends. But when hasn't design been filled with contradictions? This list is very small when it comes to all of the new trends out there - but I can guarantee that these trends are exciting and will lead to a lot of exciting and beautiful growth. Keep your eyes open as you scroll through your phones and as you are looking for inspiration. It's waiting for you to find it!
Still not using Social Media to your advantage to help your company grow? Here are a few tips on how you can take your businesses Social Media platforms to the next level right away!
Happy August, everyone! How did we already get to the back to school season already? This month we want to kick off our blog by talking about Social Media and the benefits it has for your Small Business. Of course, social media and its creation and importance to business and our clients' business is one of our main forms of bread and butter. But, we also love to share how wonderful and important it can be for you and the growth of your company. Even though our culture has been taken over by our smartphones and smart devices, it is still a new and exciting form of media advertisement. We get so excited talking about it and sharing how important it can be for your business, and we want you to get just as excited as we are about its amazing potential!
In this fast-paced world, running a business of any size requires you have to have a social media presence to stay relevant and in competition with your competitors. You also need it to stay in the presence of your clients and dream clients. But for small businesses, in particular, it has become a necessity to have a social media fingerprint to be known by your dream clients and to share what your services are. No matter what product or service you offer - there is a place for you and your company in the online social advertising world. Remember, the word "social" is involved - it can be fun, interactive, and engaging if you let it. You will have an audience and you will have the opportunity to grow your following and clientele. You can grow your business and grow the reach of how many people know about you and your company. You might have to invest a little time and money to grow a successful online brand, but it will be worth every single penny you spend. The applications and fields that this incredible platform of advertisement lives on are free. All you'll be paying for or working on yourself is the creation of crisp, clean, and creative content that represents you, your company, and your product.
This is one of the many things that Creative Consulting offers our clients - the creation of content and sharing it with your clients in a fast and reliable way. We know that if this world of advertisement is new to you, it can become very overwhelming. But don't stress! This blog is going to focus on some easy tips to use for your small businesses social media and some easy ways on how to execute these tips!
Social Media platforms are there to give you an audience that is ready and willing to connect with you and what you're selling. Remember, it does NOT have to be a scary or expensive experience. With these tips, you can create a powerful advertising machine for your company to reach new markets, dream clients, build sales, and bring attention to you and your company. The number of tips and information you can learn that is out there is endless. But here are a few ideas to get you started or refresh what you've been doing already!
It's easy to let social media get put on the back burner and leave very little time and money for it when you own your own business and you wear so many hats. Remember, social media doesn't have to be a huge time commitment. It just needs to be something that you schedule into your workflow and work week just like any other work meeting or event would be. Aim to always work smarter, not harder.
2. Use Your Content More Than Once
You will get new clients and new eyes to your social media platforms every day. They will have been caught by a post or advertisement that you used and will want to learn more about who and what you are. Content such as blogs you've written, articles that have been written about you, successful ads, and successful pictures and videos that you've posted are very important. They have the potential of becoming reusable posts that will draw in a new audience by introducing them to what you do and will remind your current audience why they love your brand so much. By recycling content you can also receive a better return on the investment you spent having these pieces of content created. You can also create a new response by seeing how well they do on different platforms and new channels. If there is a hidden gem buried way back in an old post that is still important and relevant to what you're doing, there is nothing wrong with using it again! It was good content then, and it is still good content now.
3. Batch Ahead of Time
What is batching? It is creating content and scheduling your posts ahead of time for when business and your schedule gets crazy and busy. Go ahead and do yourself the tremendous favor of getting in the habit of batching your content. This time-saving tip helps you never let your social media posts get left behind and keeps your posting consistent. It also helps your presence to your clients and future clients stay strong and active. A stale and inactive social media account is ignored, avoided, and dropped off of Google searches faster than you can say "social media" - so don't let that happen to you! Pick a day every week to plan out what your posts will be for the upcoming week. Are you running a sale? Celebrating anything? Have an exciting announcement to make? Plan out each day's posts based on your companies needs and schedule. Write the content, pick out the perfect image or website you want to use for each post, and schedule them ahead of time. You can do this manually on Facebook or use several programs created just for this purpose. By the time your batch session is done, a whole weeks worth of social media content is ready to go and you don't have to worry about it until your next planning day, if an exciting 'in the moment' post arises, or when you need to spend time commenting back or reaching out to your clients. And, if your week gets crazy, you can take comfort in the fact that this task has already been check off your to-do list!
See? Social Media can be exciting and easy to do once you put your mind to it. Keep on learning and exploring this important media marketing tool. Make it unique, worthwhile, and as exciting as your brand. Don't look at this advertising tool as a burden but greet it as an exciting opportunity to add to your workflow. It has the potential to take your company above and beyond your current goals and aspirations and help you dream big. So pick up a pen and your smart device and get to work! You have an exciting adventure ahead of you!
Summertime is the best time to enjoy your favorite local restaurants, shops, and historical landmarks. Anyone who has ever spent time in Summerville knows that this quaint little town has so many wonderful things to love and enjoy all year round!
Hello Summerville! How has your July been? Can you believe that August is almost here? I'm sure this has been a hot and humid summer for you as much as it has been for us. But hopefully, you have been enjoying the wonderful gems and treasures our little city offers! Not only does Summerville boast some of the best businesses and local restaurants around, but it also has a wonderful history with tons of local historical buildings and landmarks to visit. The local art scene is also so vibrant and alive with wonderful theater, music, and visual art painted all around town. We are so proud to be apart of the Summerville community and have been from the moment we opened our doors. We couldn't be more lucky to have been welcomed and included into this wonderful city. In return, we would like to feature some of our favorite businesses and treasures you can find in Summerville.
If you follow our Instagram and Facebook pages I'm sure you've seen the wonderful little spotlights we've been featuring these last couple of weeks. Keep following - we aren't done yet!! And if you're not already following us on social media, what are you waiting for?!
If there is one thing Summerville does better than anyone - it's sweet tea. We are proud to be the birthplace of sweet tea, and if you drive around it’s hard to miss the love we hold for it! Did you know that Summerville is home to a Guinness World Records? On June 10th, 2016, Summerville unveiled the largest cup of sweet tea the world had ever seen! This year local artist Kevin Morrissey painted a beautiful mural to match on the back of Summerville Chamber of Commerce If you haven't yet, go check it out! If you have checked it out - what did you think? Doesn’t it just make your tea a little sweeter than before?
For more information check out this wonderful video about our love for Sweet Tea! https://www.visitsummerville.com/birthplace-of-sweet-tea
The art around Summerville is a huge part of its incredible charm. It grows and ebbs - and every year more of it graces our little town. Have you seen the newest additions to our city's canvas? On July 11th, our friends down at Coastal Coffee Roasters revealed their latest mural! Painted by Kevin Morrissey, Caleb Quire, and several other great artists. We are also huge fans of the lightbulb and bee painted by April Aldritch! Joining the summer of beautiful murals is artist Robert Venne created the mural behind the Summerville Theatre paying homage to the 1980's classic Little Shop of Horrors. We love seeing this creative art revival becoming a big part of our beautiful town! Which design is your favorite so far?
Around here at Creative Consulting we not only love the art and artistic scene that Coastal Coffee Roaster's support - we also run on their coffee. Make sure you stop in and get a cup for yourself, visit their incredible website, and follow them on social media!
One of our favorite local historical places to visit is right around the corner from our offices on 3rd Street. That is the incredible Henry Timrod Library. The library was founded by young women in 1897 and still serves the public to this day! It is also the legacy of the Summerville Chautauqua Reading Circle. It is one of two membership libraries in South Carolina and is home to over 12,000 books. Its mission is to provide the community with a variety of print, audio, and video materials while preserving the historical building that houses its amazing collection. The library offers special programs, activities, and social gatherings for the community. It honors local authors and has a book every fall has a Book Fair! Who doesn't love a book fair like the ones we all loved and dreamed of during elementary school? Don't forget, the Library LOVES visitors, so stop on in and say hello and enjoy all the wonders it as to offer.
You can find out more information and follow the Henry Timrod Library on Facebook and Instagram and visit their website at www.thetimrodlibrary.org
What is your favorite part about Summerville and all it has to offer? The incredible community, the wonderful sights, taste treats, amazing community service, friendly attitude, and the beautiful surprises you find around every corner truly make Summerville what it is today! We tip our hats to you, Summerville. Thank you for all that you are!