Are you using all of the social media tools that are waiting at your fingertips? Facebook, Instagram, Twitter, Linkedin, and the like might be frustrating. But once you dedicate time to any of them, you'll find a plethora of amazing advertising tools that you can use for free. You just have to keep looking and find what works for you.
Hello friends! We've made it to fall, and we can't surround ourselves more with pumpkin spice and everything spooky. This week's blog will be focusing on the benefits of using Facebook groups for your small business. I can feel the perpetual eye roll, I understand that Facebook can be a beast to use and an even bigger beast to advertise on. But it's a fact of life that you need it, and if you give it enough time this tool can help you and your company grow in new and exciting ways. But you can't just create something and not nourish it. Creating a Facebook group and just letting it sit there is not the end all be all that will allow your company to grow and flourish without putting a little effort into it. You have to put work into it like you would any other part of your business. I'm sure that you know, that any business no matter the size, needs to have a strong presence on social media. This can all be rooted, cultivated, in a well-loved and well designed Facebook group.
A Facebook group gives you a human connection and removes that big box store feeling and disconnect from your customers. It is a reminder that there is a living breathing human working behind the computer screen. As a business owner, you need to constantly have a presence that's engaging, real, and driven towards your target audience. Thankfully, even though there are some elements of business when running a Facebook group, it can take away the pressure Facebook can put on a business and help create an engaging platform without pushing too hard.
We hope you walk away from this blog with a better opinion of Facebook and how to use the tools it offers. Don't be afraid to use them, your following and target audience is there waiting for you. Don't lose out on a wonderful way of communicating, connecting, and promoting who you are as a person and a business!
We know it might seem a little early to already be prepping for the holidays, but it's always best to get a head start on planning. From prepping your decorations to your ad campaign, take the time to make this year the best year yet!
Hello everyone! We hope you had a wonderful September, and that you are so excited for October and the fall season to take over. For everyone in the small business world, stepping closer into fall also means starting to prepare for all of your holiday sales, offers, decorations, ads, images, and products. It's A LOT to plan for. Believe me we can relate. We have already started to plan for our fourth quarter, which also happens to be the busiest part of the year. If there is one thing we can recommend right away, it's to start early. That is a huge headache saved, believe me! No matter the size of your small business, you deserve a strong plan and marketing agenda for the holidays. Smart planning for the holidays isn't just for the big box stores or giant corporations. If you employ 1 or 1000, it's time to get started.
We are so excited to share these few tips of the trade with you. Each of these tips can be used for any holiday, but with everything from Halloween to the New Year approaching, we will be focusing on those holidays and each in between. These tips span everything from social media to your digital footprint on Google. You won't want to miss out on these!
Like we mentioned - there is A LOT to think about when it comes to successfully running a business during the holiday season. But we hope these tips help ease some of your stress and kick off the best quarter of the year for you and your small business! We will see you next time!
Content creation is a huge part of our business, and a huge part of staying at the forefront of the Social Media Business world is paying attention to new and exciting trends to use in our work!
There is a lot of creativity that we use in our work every day. A lot of the images, logos, and designs that we use for our clients are created in house and we are very proud of that. But we also love learning and following new trends when it comes to graphic design - and we wanted to share some of the biggest Graphic Design trends that you will be seeing this year if you haven't noticed them already! Because who doesn't love a little inspiration?
We know that you need to stay on top of the latest graphic design trends no matter what medium you use or don't use. There is nothing wrong with a little extra knowledge! Keep your work fresh and competitive. Don't hang onto the idea that "this is how it's always been done." That is SO dangerous! You want your designs and work to stand out and be able to offer the same if not more to your clients than any competition out there.
2. Powerful Serifs
The rise of the serif font is at its height in 2019! I'm sure you've noticed the trend of illustrations getting lighter and the fonts getting bolder and much stronger. This year has gifted us with new, bold, ad beautiful serif fonts and they will just continue to grow and become more gorgeous. Custom type is becoming the rage for any company that wants to stand out and be noticed by their dream clients and put them ahead of the competition. The gift of these beautiful new serifs are perfect for the job, and if you're designing for a company that wants to brand or rebrand itself these new fonts will also come in handy! Check out some of these beautiful examples:
3. Lighter Illustrations
Out with the bold, dramatic, and very thick lines of illustration and in with the light and delicate! With the trend of the use of foil (hello rose gold!) embossing and other delicate materials, this feminine and innocent style is the perfect accessory. You will see this trend in packing designs and a lot of gifting and other artisan trade that involves intricate designs. These designs will often be paired with textured paper backgrounds.
2019 has been deemed a year of contradictions when it comes to new trends. But when hasn't design been filled with contradictions? This list is very small when it comes to all of the new trends out there - but I can guarantee that these trends are exciting and will lead to a lot of exciting and beautiful growth. Keep your eyes open as you scroll through your phones and as you are looking for inspiration. It's waiting for you to find it!