There have been numerous marketing strategies throughout the years, but what are the original tactics that stand the test of time for businesses? Well, we wanted to know, so we put our thinking caps on and researched to find the beginning of marketing strategies.
Marketing first began in the sixteenth century, where it was solely regarding selling goods in person. A bit later, in 1897, an emphasis on advertising and sales tactics emerged.
As years went on and history began taking up residence in the way goods and services were sold, advertised, and purchased, people turned aggressive.During the Great Depression, aggressive selling became the norm for pushing product and created what we call solicitations.
The 1950s gave birth to the idea of marketing orientation. Today this form of marketing is referenced as knowing one's audience. The focus shifted from what the seller wanted, to what their audience wanted. This gave way to marketing efforts taking consumer considerations into account for services and products.
The 1950s began the concept of consumer relations, but it was not until the 1990s that relationship marketing began ruling businesses and business plans.
These historical ways of marketing have stood the test of time and are still being used today in modern marketing agencies! If this blog interested you, please check out more content!