Whether your business is just beginning or you want to spice up your marketing strategies, we have six wonderful strategies to implement at the beginning of a new marketing plan!
Keep on Marketing!
Even if your business is just beginning or you are making a chance to the approach, do not pause your marketing! In today's age, people are moving quickly through content and advertisements, and that content could have been yours!
Know Your Company!
The best way to do well at marketing your business is to know your business through and through. Each company has a goal to obtain, and you will use that goal to drive the marketing tone and pace.
Know The Customer!
When marketing to individuals, they are now looking for specific and personalized information. This makes it difficult for many businesses to create content that appeals to their customers on a daily basis. Your customers have the ability to make or break your business by using word of mouth, so appealing to them is your best marketing strategy.
Know Your Competition!
There is nothing wrong with observing your competition to see how they handle their product or customers. Especially if you are thinking of creating and starting a new business, you want to ensure the area you are creating in needs another business like yours.
It is always important for a business to create goals, long-term and short-term. Long-term goals are often seen as milestones for businesses, and the small-goals are stepping stones. Each is important in furthering your business and getting it off the ground.
Obtain Those Goals!
Sometimes businesses will make goals, but lack in their desire to obtain them. Ensure your business reaches the goals they have set for themselves.
The Creative Consulting team wishes you well in the beginning stages of your marketing, and are here to assist you in gaining more knowledge in marketing!
When marketing, it is important to keep appealing to your audience. There are many ways to go about this, and it is important to keep these aspects in mind while creating strategies for selling your product and gaining followers for your business. In this blog, we will be covering how your business can appeal to your audience.
Appeal to Emotions
Tug on heartstrings, make your audience feel something when looking at your advertising. This is a wonderful way to get to know your audience and what makes them feel. Once you know these facts, you can begin using them to reel customers in.
Time is Important
Today's world is moving quickly, and faster than ever before. People value their time and don't feel like wasting it. Market with time in mind, make it purposeful to your product and don't waste your audience's time.
There comes a time where the advertising loses its luster. Before you burn your audience out and steer them away with too much selling, make the content you create valuable for your audience. This provides a conversation and relationship with your audience where they see your business as an educator and less a service. When you do sell, they will be more likely to buy.
Ask the Audience
Engagement is becoming a valuable tactic for businesses. Engage with your audience by asking the questions and receiving their feedback on your product or services. Having this open dialogue promotes a healthier relationship with your clients and audience.
Marketing is ever-changing, yet one aspect rings true still, the audience is everything. Keep them in mind when you make decisions on marketing strategies, and learn how to appeal to them as best you can. Trial and error, open conversation, and action all lead to great rewards with your business marketing.
A voice holds a multitude of information; from it comes information, tone, and refined SEO capabilities. Yes, the last bit listed is caused by a newly popularized use of Google Voice Search. Although this service originated back in 2012, the use of the service did not begin to become widely used until the past few months. The increase is due to more purchases and usages of Google Home and Amazon's Alexa units within consumer homes. This newfound use of voice search has altered the capability and dynamic of SEO, or search engine optimization.
How is it that using our voices change the way we search? Not only is it how we ask the questions, but also what we are searching for with our voices. The phrase used 22% of the time follows an inquiry with "near me" and assists consumers in finding and choosing small businesses around them for the services they are searching for. The continued use of proper SEO keywords such as Adwords and other tools helps these small businesses become noticed and listed by these voice controlled systems.
Voice search is also changing the dynamic of SEO by straining the importance on a fast load speed for mobile webpages. The ability for a business website to be compatible with mobile devices can be the difference between grabbing and losing a customer. The ideal speed for a page to load is under five seconds, any longer and you risk clients leaving your page.
Keeping your website and SEO up to date and compatible with multiple devices helps your business continue to look professional to clients. As technology advances, your business should too! If you are a business owner, feel free to contact our team today with any questions about SEO, page load speed, or any other marketing questions!
A global outage of a reliable source of news, engagement photos, and memes was cause of panic this month. Yes, we are talking about the Facebook server error that caused everyone to flock to Twitter and tweet an uproar.
While some were not bothered by the largest social media platform coming to a halt, there were some that did not hide their frustration with the company.
Social Media is, undoubtably, a powerful resource and we have become reliant on this platform to be readily available to us. Facebook itself has adapted and grown since it was created in 2004, and most of us have grown up alongside it.
For businesses who rely on social media reach and engagement to fuel their income, this outage was more than a frustration, but a dip in their income. That is why it is so important for a business to have an account on each social media platform that is updated regularly to keep their business relevant and engaging.
If you own a small business and are thinking about making a reach onto social media, Creative Consulting is your best choice in all things Digital Marketing!
If you have any questions about social media, graphic design, SEO, or any other aspects of marketing, reach out to our professionals today!
When it comes to ensuring your website is secure for visitors, an SSL certificate is an important component in your website’s build.
What is it?
SSL stands for Secure Sockets Layer. Used among millions of online businesses, it provides security that allows protected and encrypted communication of a web browser and a server. This means data transferred between your client and your website is safe and secure from breech.
Why is it important?
An SSL is important in a few ways, however, the overall ideal is to protect user information such as passwords, emails, phone numbers, and even credit card information. It authenticates your website so your clients and visitors have confidence in purchasing items and browsing your pages.
How do I install it?
One option is to receive your certificate from a Certificate Authority or a CA. In order to receive a certificate, you must apply through their application system.
Another way is to purchase a digital certificate through your domain holder or host. This option can be tricky, you must ensure whoever signed your website’s certificate is an approved source according to CAs.
Once you have your certificate, you can upload the certificate’s private key file as an extension on your website. When you have uploaded this information, make sure it is on in your settings.
What will change?
Once you have an SSL installed, your users will take notice when seeing a padlock to the left of your URL. Not only that, but a trust seal will be added as well. This will notify users that your website is safe to input their data!
The protection of you business and the clients that visit your website should be of top priority. Protect user data by making your domain safe and secure by setting up an SSL today!
Graphic Design: Perhaps you have heard about this digital service but have not quite looked into what this service attributes to your business and marketing strategies. Today, we would like to discuss this creative section of what makes digital marketing so great.
Graphic design, when done right, can bring an element of creativity and excitement to your brand and business. It has the ability to show clients aspects of your business through the smallest of detail. Graphic design leads business goals such as logos, websites, and social media. But, how?
Your business’ website is rather high on the list of important aspects of owning and operating a business. You want to appropriately represent what your business is bringing to the table of already saturated business operations. What is it that sets your business apart? Graphic design on your website will efficiently reflect your business’ tone, purpose, and much much more.
Being one of the first things a person sees when looking at your business, you want to put time and effort into your logo creation. Graphic Designers have a trained eye for ensuring that your logo properly represents your business while continuing to look appealing to your audience. Although our graphic designers here at Creative Consulting work diligently on our customers logos to ensure they have these qualities, we always take time to listen and receive client opinions on their logos in order to make changes!
Not easily forgotten, Graphic Design is also heavily incorporated into Social Media Management. The influx of positive reaction toward images on a post show for themselves what your audience desires. To ensure those graphics are appealing and representative of your business, Creative Consulting applies proper Graphic Design techniques in order to reach your various social media goals (i.e. page likes, followers, interactions, and even customers of your business).
Graphic Design brings so much to the table of business marketing, and your business is more than ready for the benefits! Contact Creative Consulting today and see what we can do to achieve your design needs!
Before we get into why it's important, let's talk about what SEO really is. First, SEO stands for Search Engine Optimization. Sure, these are some fancy words but this is the umbrella term that keeps every part of website building and content development dry. Skipping all the specific terminology, SEO is what makes your customers find your online presence with ease.
So why is it so important to your business? Without it, your business would be nonexistent to the online market. Which means, there would be no traffic to your business website or social media that wasn't by word of mouth. In today's day and age, you really need more to keep your business energetic and relevant to clients. SEO is what makes your website appear at the top of a search engine, and what entwines your content with Adwords and google trend topics to increase the chances of your business appearing first.
When it comes to SEO, and the coding behind it all, you really want to consult a specialist. Good thing Creative Consulting is here to provide your business will all your SEO needs! Contact us today and get your business started on the road to the top of the search results!
Your presence on social media is a game changer in this day and time. Without it, your business runs the risk of looking unprofessional and outdated. Often times customers even use it to choose between two service options. Nine times out of ten, a consumer will choose the business that has more presence on social media over a business with little to none. So what are some things that you, as a business, can start implementing on social media now? Keep reading!
Because the world turns so quickly these days, people pay more attention to content that is focused in the here and now. So that means, up-to-date and in the moment content is what your business should strive for this year. Content that feels over produced or unemotional tends to be less appealing. To combat giving your audience these negative feelings, the production of ‘stories’ and content that takes less and less time to read is a must.
While content is a must for your social media, advertising on those platforms is now something you cannot ignore. With your client base scrolling through their socials on a daily, to almost hourly, schedule if you aren’t advertising on Facebook or Instagram, you risk not attaining customers.
Remember we mentioned content in real time? Well, we are going to stress that again, but focus on video content. Consumer eyes are now looking for short videos that appeal to them, look interesting, and don’t take up a lot of their time. From filming a video vertically through your phone, or doing a Facebook/Instagram live video, your business needs that type of content.
Now, after reading through those options, do you think you can handle keeping your socials up to date with real time content? If not, Creative Consulting offers Social Media Services that provide your social media with relevant and researched material. If you have any questions, feel free to contact us!
Every year, marketing strategies change to fit where potential clients are looking. This year, 2019, is no different to this chameleon trend, is your business ready?
All Eyes On Facebook
The 2018 year brought on hefty difficulties for the social media star, Facebook. From security breeches, to propaganda standoffs, the king of social media is still holding to the older demographic. So don't worry too much about changing tactics if your audience is mostly consisted of adults. But what about the younger generations, how will you get their attention?
Instagram, The Photo Sharing Space
The Facebook team made a huge decision to buy out their competitor, and rightfully so. This social platform is sky rocketing in the number of users who consistently use the platform. With the overwhelming percent of the younger demographics, advertising and having a constant presence on this social platform is a MUST in the year 2019!
Videos are a great way to get a lot of information across to your viewer without them having to work for it. In this day and age, video marketing is a top level tool for businesses to use. The ease of sharing a video across the socials, makes the production effort and costs worth it!
As a way of connecting with your audience, answering their questions, and being all together engaging, live video is a great resource.
If the live video is through the use of an influencer, it has the potential to mean more to your audience. Think of it this way, if you're trying to sell the product, of course you will discuss how wonderful it is. A third party influencer could be the difference in sales.
Although the hustle and bustle of the world today means people don't spend a lot of time surfing the web, the content you produce should still be quality and not just a quick read. Be specific to your audience in order to create a positive dynamic.
Email Still Impacts
Everyone has an email, and billions still use it every day. Personalization of emails is beginning to be a must when it comes to marketing through inboxes. The potential client will more likely open an email personalized to them than a generically produced one.
Interaction with Voice
Voice services such as Siri, Alexa, and Google are taking over the way we conduct research and receive information. In order to go along with this tech revolution, the content on your website must not only be written to read well, but to also be spoken well.
To be in marketing means to always be on your toes. With ever-changing dynamics between seller and client, businesses need to stay up to date on the newest trends. At Creative Consulting, we make it a priority to research the newest marketing strategies to ensure our clients are reaching the audiences they desire!
Happy New Year!
The year of 2018 has been full of hard work, dedication, advancement, and excitement for our business. As we look toward the coming year of 2019, we want to say that we have appreciated all of the positivity surrounding us by this amazing community.
This year marks an amazing accomplishment for Creative Consulting that will continue to provide our company with opportunity in the years to come. We finally have a permanent office location! This office is a place where our clients can feel comfortable and safe discussing their ideas, desires, and objectives with us. We are so appreciative of everyone who has believed in our business, and cannot wait to see what the 2019 year brings.
If you want to keep updated on information regarding marketing, local events, and the progression of Creative Consulting, be sure to follow us on all our social media
Facebook: Creative Consulting @creativeconsultsc
Thank you, and Happy New Year from all of us at Creative Consulting!