A voice holds a multitude of information; from it comes information, tone, and refined SEO capabilities. Yes, the last bit listed is caused by a newly popularized use of Google Voice Search. Although this service originated back in 2012, the use of the service did not begin to become widely used until the past few months. The increase is due to more purchases and usages of Google Home and Amazon's Alexa units within consumer homes. This newfound use of voice search has altered the capability and dynamic of SEO, or search engine optimization.
How is it that using our voices change the way we search? Not only is it how we ask the questions, but also what we are searching for with our voices. The phrase used 22% of the time follows an inquiry with "near me" and assists consumers in finding and choosing small businesses around them for the services they are searching for. The continued use of proper SEO keywords such as Adwords and other tools helps these small businesses become noticed and listed by these voice controlled systems.
Voice search is also changing the dynamic of SEO by straining the importance on a fast load speed for mobile webpages. The ability for a business website to be compatible with mobile devices can be the difference between grabbing and losing a customer. The ideal speed for a page to load is under five seconds, any longer and you risk clients leaving your page.
Keeping your website and SEO up to date and compatible with multiple devices helps your business continue to look professional to clients. As technology advances, your business should too! If you are a business owner, feel free to contact our team today with any questions about SEO, page load speed, or any other marketing questions!