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Facebook and Instagram unveiled new features in 2020 that offer a new retail avenue for small businesses! Businesses can now sell their products directly through their respective apps with Facebook and Instagram Shops. Some programs, like Square and Woocommerce, allow you to connect your inventory directly to your business pages/accounts. This in-app feature has been proven to increase product sales for businesses, and has been a great feature for users as well. If you'd like to learn more about ways to use Facebook Shop, click here to view Facebook's Info page.
Other features to keep in mind that Facebook and Instagram has launched for ease of online selling and shopping are the ability to promote products during live stream videos, and more effective efforts for advertising!
There is a way to connect your Facebook Page to your catalog/inventory of products, and display these products for Live Shopping features. There are thorough steps for its setup, but it's well worth it in the long run if your business benefits from online product sales. You can learn more about it here!