Your presence on social media is a game changer in this day and time. Without it, your business runs the risk of looking unprofessional and outdated. Often times customers even use it to choose between two service options. Nine times out of ten, a consumer will choose the business that has more presence on social media over a business with little to none. So what are some things that you, as a business, can start implementing on social media now? Keep reading!
Because the world turns so quickly these days, people pay more attention to content that is focused in the here and now. So that means, up-to-date and in the moment content is what your business should strive for this year. Content that feels over produced or unemotional tends to be less appealing. To combat giving your audience these negative feelings, the production of ‘stories’ and content that takes less and less time to read is a must.
While content is a must for your social media, advertising on those platforms is now something you cannot ignore. With your client base scrolling through their socials on a daily, to almost hourly, schedule if you aren’t advertising on Facebook or Instagram, you risk not attaining customers.
Remember we mentioned content in real time? Well, we are going to stress that again, but focus on video content. Consumer eyes are now looking for short videos that appeal to them, look interesting, and don’t take up a lot of their time. From filming a video vertically through your phone, or doing a Facebook/Instagram live video, your business needs that type of content.
Now, after reading through those options, do you think you can handle keeping your socials up to date with real time content? If not, Creative Consulting offers Social Media Services that provide your social media with relevant and researched material. If you have any questions, feel free to contact us!
Every year, marketing strategies change to fit where potential clients are looking. This year, 2019, is no different to this chameleon trend, is your business ready?
All Eyes On Facebook
The 2018 year brought on hefty difficulties for the social media star, Facebook. From security breeches, to propaganda standoffs, the king of social media is still holding to the older demographic. So don't worry too much about changing tactics if your audience is mostly consisted of adults. But what about the younger generations, how will you get their attention?
Instagram, The Photo Sharing Space
The Facebook team made a huge decision to buy out their competitor, and rightfully so. This social platform is sky rocketing in the number of users who consistently use the platform. With the overwhelming percent of the younger demographics, advertising and having a constant presence on this social platform is a MUST in the year 2019!
Videos are a great way to get a lot of information across to your viewer without them having to work for it. In this day and age, video marketing is a top level tool for businesses to use. The ease of sharing a video across the socials, makes the production effort and costs worth it!
As a way of connecting with your audience, answering their questions, and being all together engaging, live video is a great resource.
If the live video is through the use of an influencer, it has the potential to mean more to your audience. Think of it this way, if you're trying to sell the product, of course you will discuss how wonderful it is. A third party influencer could be the difference in sales.
Although the hustle and bustle of the world today means people don't spend a lot of time surfing the web, the content you produce should still be quality and not just a quick read. Be specific to your audience in order to create a positive dynamic.
Email Still Impacts
Everyone has an email, and billions still use it every day. Personalization of emails is beginning to be a must when it comes to marketing through inboxes. The potential client will more likely open an email personalized to them than a generically produced one.
Interaction with Voice
Voice services such as Siri, Alexa, and Google are taking over the way we conduct research and receive information. In order to go along with this tech revolution, the content on your website must not only be written to read well, but to also be spoken well.
To be in marketing means to always be on your toes. With ever-changing dynamics between seller and client, businesses need to stay up to date on the newest trends. At Creative Consulting, we make it a priority to research the newest marketing strategies to ensure our clients are reaching the audiences they desire!
Happy New Year!
The year of 2018 has been full of hard work, dedication, advancement, and excitement for our business. As we look toward the coming year of 2019, we want to say that we have appreciated all of the positivity surrounding us by this amazing community.
This year marks an amazing accomplishment for Creative Consulting that will continue to provide our company with opportunity in the years to come. We finally have a permanent office location! This office is a place where our clients can feel comfortable and safe discussing their ideas, desires, and objectives with us. We are so appreciative of everyone who has believed in our business, and cannot wait to see what the 2019 year brings.
If you want to keep updated on information regarding marketing, local events, and the progression of Creative Consulting, be sure to follow us on all our social media
Facebook: Creative Consulting @creativeconsultsc
Thank you, and Happy New Year from all of us at Creative Consulting!