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Marketing trends feel like they're changing constantly. Sometimes faster than most companies and individuals feel like they can keep up with. Believe us when we say that we can relate to that. But don't get discouraged! This is a new year, and with that comes new and exciting marketing trends that will last the whole year, and help you grow stronger and better than ever before!
It's a new year, which means new things to keep up on! Business doesn't stop for anyone, and we understand that better than most. A new year is an exciting time, but you have to keep up with it or it'll leave you in the dust. With the dawning of 2020 comes the dawning of new social media trends, digital marketing trends, and business trends that are a step or five beyond what we saw in 2019. It might be overwhelming to think about it that way, but at the end of the day - you should be excited! It's time to take new tricks of the trade and see what works best for you and your unique company. Everything in the business world grows and changes, just like we do! It's important to keep up with these changes, just as it is to keep up a strong marketing campaign, a strong social media fingerprint, and not let your social media get pushed into the background. You and your company were made to stand out. You need to keep up with the trends and the times so you're not left behind, or spending time or money on things that just don't work anymore.
There will always be new trends, it's the way of life. But what you do need to be doing is researching what trends are popular, what's working, and what is going to stick around longer than a fad might. A trend will be effective to many groups of people and will influence your business as a whole. A fad will only be popular and affect certain people, and that is something you want to avoid. To get you back on the right paths of trends and leaning away from second long fads, we are going to be sharing and discussing some of the digital marketing trends you're going to be seeing in 2020 and for some years to come!
We hope you are just as excited as we are about these trends. These are just three of the most popular that you will be seeing. Remember to continue your research and to keep learning. The more you can learn, connect to your audience, and understand who you're targeting, you'll be more ahead of the game than you'd expect. Time to hop on board, everyone! Thanks for joining us for another exciting blog. Until next time, stay caffeinated and loving Summerville!
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Gaining online traffic to your website can be a little tricky, but the more you understand the different types of traffic and how to get them to your website, the more you can build your business online and off. Take the time to continue learning about the different types of traffic and how it can help you and your company!
February is here! We mentioned how much we love love, and we wanted to continue that with you. In our last blog we started the conversation about what online traffic to your website is and the different types there are out there. Remember, many different types of traffic can visit your website, but we are focusing on the four most popular. In our last blog, we talked about direct and referral traffic. In this blog, we are going to be finishing out with talking about organic and social traffic. These two are some of the most tangible and easiest forms of traffic you can implement into your company and very easy to add to your online advertisement goals.
TRAFFIC TYPE THREE: Organic Traffic!
This type of traffic comes from an online search. An online user isn't specifically typing in your companies name, because they don't know who you are yet. But they are searching for a specific product or service and want a recommendation for something. They type in something that relates to your business, and if you use this type of traffic properly, your company will pop up in the top three website options for them to choose from. The best way to increase this type of traffic is through SEO - (S)earch (E)ngine (O)ptimization. This will place your business at the top of a Google search, so, likely, your website will automatically be picked first by the online user. SEO labels you as being the authority and pro on the topic you're being searched under and helps increase your Google and Online ranking. It is very easy to track this kind of traffic, and the more work you put into it the higher the return you will receive. The big factor in putting work into this and making Google recognize you as an authority is having high-quality content. You need a beautiful and well-designed webpage and Social Media pages, a very safe hosting site, and written blogs posted to your website at least twice a month (AKA what we provide to our clients!). Being very present and active on your Social Media Pages will also help dramatically with this type of traffic too.
TRAFFIC TYPE FOUR: Social Traffic!
This kind of traffic is cultivated by people visiting your website by finding you on a social media platform. They are so interested and intrigued by your brand, that it causes them to visit your website through a link you've provided in a call to action or posted on your social media pages. The more followers you gain on your social media platforms, the more of this type of traffic you can gain. What helps is posting at least once a day on your platforms, being on-brand and consistent when you post, and staying connected with your followers. You need to interact, communicate, and respond to any posts and messages. It can't be a one way street of communication to be successful in this type of traffic. Don't be selfish in this form of traffic. Don't just post to gain followers and traffic. Your goal should be to create a vibrant community that you're proud to be apart of and that your brand is proud to be a part of. This is what social media was created for. If you see that a certain type of social media platform is working better than others for your company, adjust your time and budget accordingly. Post on all platforms, but be realistic in what is bringing traffic to your website and what is not. This reflects the demographics and age range of who is visiting your website, which is ok! Just be aware of these factors.
You not only need to be aware of each of these forms of traffic and understand how they work, but you also need to know how they help and how to achieve them. You need to track the success of each form of traffic that is coming to your website as well. Google My Business does track these numbers for you and you can find them in your information account under the Acquisition Tab. After you open this tab, you can find it in the Overview section. This gathered data can help you see what types of traffic you're consistently doing well with and the ones you're not doing well with. If there is a type of traffic you want more than others, then it's time to switch up your plan on how you are marketing yourself to gain the traffic you want. Have better offline marketing for the direct traffic or perfect your social media platforms to gain Social Traffic There is a trick to each of these types of traffic, and depending on what works best for you and your company, is what you need to put your focus on!
We hope these past two blogs have helped you understand a little bit more about online traffic and the importance it can bring to your website and company. Understand that each of these types of traffic is important and necessary to grow your businesses. You need to add goals of gaining traffic to your website to your goals of online marketing, and you need to understand your audience and the demographic you are wanting to target. Once you can harness these ideas and understand what type of traffic works best for you, then you'll be unstoppable.
Keep working hard, driving forward with your goals, and staying caffeinated!