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When marketing, it is important to keep appealing to your audience. There are many ways to go about this, and it is important to keep these aspects in mind while creating strategies for selling your product and gaining followers for your business. In this blog, we will be covering how your business can appeal to your audience.
Appeal to Emotions
Tug on heartstrings, make your audience feel something when looking at your advertising. This is a wonderful way to get to know your audience and what makes them feel. Once you know these facts, you can begin using them to reel customers in.
Time is Important
Today's world is moving quickly, and faster than ever before. People value their time and don't feel like wasting it. Market with time in mind, make it purposeful to your product and don't waste your audience's time.
There comes a time where the advertising loses its luster. Before you burn your audience out and steer them away with too much selling, make the content you create valuable for your audience. This provides a conversation and relationship with your audience where they see your business as an educator and less a service. When you do sell, they will be more likely to buy.
Ask the Audience
Engagement is becoming a valuable tactic for businesses. Engage with your audience by asking the questions and receiving their feedback on your product or services. Having this open dialogue promotes a healthier relationship with your clients and audience.
Marketing is ever-changing, yet one aspect rings true still, the audience is everything. Keep them in mind when you make decisions on marketing strategies, and learn how to appeal to them as best you can. Trial and error, open conversation, and action all lead to great rewards with your business marketing.
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A voice holds a multitude of information; from it comes information, tone, and refined SEO capabilities. Yes, the last bit listed is caused by a newly popularized use of Google Voice Search. Although this service originated back in 2012, the use of the service did not begin to become widely used until the past few months. The increase is due to more purchases and usages of Google Home and Amazon's Alexa units within consumer homes. This newfound use of voice search has altered the capability and dynamic of SEO, or search engine optimization.
How is it that using our voices change the way we search? Not only is it how we ask the questions, but also what we are searching for with our voices. The phrase used 22% of the time follows an inquiry with "near me" and assists consumers in finding and choosing small businesses around them for the services they are searching for. The continued use of proper SEO keywords such as Adwords and other tools helps these small businesses become noticed and listed by these voice controlled systems.
Voice search is also changing the dynamic of SEO by straining the importance on a fast load speed for mobile webpages. The ability for a business website to be compatible with mobile devices can be the difference between grabbing and losing a customer. The ideal speed for a page to load is under five seconds, any longer and you risk clients leaving your page.
Keeping your website and SEO up to date and compatible with multiple devices helps your business continue to look professional to clients. As technology advances, your business should too! If you are a business owner, feel free to contact our team today with any questions about SEO, page load speed, or any other marketing questions!