There have been numerous marketing strategies throughout the years, but what are the original tactics that stand the test of time for businesses? Well, we wanted to know, so we put our thinking caps on and researched to find the beginning of marketing strategies.
Marketing first began in the sixteenth century, where it was solely regarding selling goods in person. A bit later, in 1897, an emphasis on advertising and sales tactics emerged.
As years went on and history began taking up residence in the way goods and services were sold, advertised, and purchased, people turned aggressive.During the Great Depression, aggressive selling became the norm for pushing product and created what we call solicitations.
The 1950s gave birth to the idea of marketing orientation. Today this form of marketing is referenced as knowing one's audience. The focus shifted from what the seller wanted, to what their audience wanted. This gave way to marketing efforts taking consumer considerations into account for services and products.
The 1950s began the concept of consumer relations, but it was not until the 1990s that relationship marketing began ruling businesses and business plans.
These historical ways of marketing have stood the test of time and are still being used today in modern marketing agencies! If this blog interested you, please check out more content!
Whether your business is just beginning or you want to spice up your marketing strategies, we have six wonderful strategies to implement at the beginning of a new marketing plan!
Keep on Marketing!
Even if your business is just beginning or you are making a chance to the approach, do not pause your marketing! In today's age, people are moving quickly through content and advertisements, and that content could have been yours!
Know Your Company!
The best way to do well at marketing your business is to know your business through and through. Each company has a goal to obtain, and you will use that goal to drive the marketing tone and pace.
Know The Customer!
When marketing to individuals, they are now looking for specific and personalized information. This makes it difficult for many businesses to create content that appeals to their customers on a daily basis. Your customers have the ability to make or break your business by using word of mouth, so appealing to them is your best marketing strategy.
Know Your Competition!
There is nothing wrong with observing your competition to see how they handle their product or customers. Especially if you are thinking of creating and starting a new business, you want to ensure the area you are creating in needs another business like yours.
It is always important for a business to create goals, long-term and short-term. Long-term goals are often seen as milestones for businesses, and the small-goals are stepping stones. Each is important in furthering your business and getting it off the ground.
Obtain Those Goals!
Sometimes businesses will make goals, but lack in their desire to obtain them. Ensure your business reaches the goals they have set for themselves.
The Creative Consulting team wishes you well in the beginning stages of your marketing, and are here to assist you in gaining more knowledge in marketing!