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Utilizing Facebook Privacy Settings

6/29/2020

Keeping your business and personal information safe needs to be one of your top priorities if you run any part of your business online. If Facebook is part of your business plan, are you utilizing all of the privacy settings they offer?

Facebook is an incredible and powerful tool. We talk about it all the time! It's amazing what it can do for your business when used correctly. It can gather amazing information about your clients, the demographic that follows you, how you can achieve a better reach, and how to improve your content and ad campaigns. There is no other platform that knows how to learn about you better than Facebook. With every post liked, every ad you click on, every group or company you follow, Facebook learns more about you. It's so intelligent that it will keep showing you more of what you love as time goes on. As much as it learns, is there ever a point where it's learning too much? Even the strongest, smartest, and most powerful companies have their flaws. Facebook privacy has been breached and private information has been leaked before, it's not immune to these attacks. Some of these leaks have been due to hackers, some have been due to apps that use Facebook to log into them, and many other reasons.

When it comes to private information getting hacked, it can be a difficult thing to recover from. When a company's information gets leaked, it can be devastating. Privacy needs to be one of your top priorities when running your Facebook Business Page. Thanks to the built-in safety precautions Facebook has added to the platform, you have the power to maintain and control your Facebook pages at all times. Don't let it control you. To help keep you and your company as safe as possible, we wanted to share some tips and suggestions on how to utilize the built-in privacy settings on Facebook. Please note; these tips and suggestions can be found on every Facebook page. You can access them through the Facebook Help Page or your Settings page. To learn more about each of the settings, you can read more about them on Facebook's help page (listed at the bottom of this blog) or through countless videos on YouTube!

When you have a business account linked to your personal Facebook account, always go the extra mile in achieving privacy and top-notch security. One of the first steps you can take is to go into Facebook and turn on the Two-Factor Authentication option. Choosing this option will require anyone new logging into your Facebook account to supply more than just a password to log in. You can choose between receiving a text message or to use an authentication app. Every time a new login happens, you will personally have to approve it.
It is recommended to turn off Face Recognition on Facebook. This is a wonderful tool for your phone, but not so much in the Facebook app. When this is turned on, Facebook learns about you through your pictures and videos and collections information on what you look like. It learns from photos posted by you and by anyone else on Facebook.
Be careful about what apps you're allowing or giving permission to log in through Facebook and what apps you're giving data access to. Remember, this isn't just your data that you're giving away. It could also be the data of your friends, the groups you follow, the businesses you support, and your business. To see how many apps have permission to your page, visit the privacy section of your Facebook account. Click on the "apps" button and it will list everything connected. Make sure you keep your eyes on this setting.
Visibility is very important for your Facebook Business Page. You want the right people to see your page at the right time of day to get new clients, new business, and new support. What happens if you start getting negative visibility? What if countries or groups of people who have no interest in your company or what you offer start spamming or harassing you? What if your business is geared towards an adult audience and you want to keep your page clean? You can choose what groups are allowed to view your page and from what countries. You will find an option for Country and Age restrictions in your settings for your business page.
Keeping a close eye on the comments your followers leave is very important, too. Wanting to keep biased opinions, curse words, and other forms of harassment off your page benefits your sanity, your company, and your target audience. In your page moderation filter, you can choose to target keywords to control comments. You can use the profanity filter to block unwanted words, spamming, and harassment.
Location! This has to deal with the Facebook app on your phone. It's great to let your clientele know where your business is located. But, they don't need to know where you are at every second. Facebook logs and tracks your location unless this option is physically turned off in the settings on your phone. If a hacker gets ahold of this information, it could mean bad news. If you turn this option off, its also a great battery saver for your phone. In the same vein, turn off your location history. Facebook logs every place you've ever been with your phone (if you have the Facebook app on it) and that's not information anyone but you need to know about but you.
Make sure to visit the "wall tabs shown" option in your privacy settings for your account. This will be a personal preference for your company, and it's an important one. This decides if you want your audience to just see your posts or for them to see other comments and posts by your followers on your page. Also make sure to decide if you want your Facebook page to allow your audience to post on your page directly, or just in the comments.

There are more safety and privacy settings available to you than what we have listed here. Make sure to utilize all of them, or at least know and understand where they are and what they do. Spend time going through your privacy settings on your personal and business account on your phone and your computer. If there is something you don't understand, we urge you to look it up and not pass it over. If you would like more in-depth training and someone to help you walk through your issues, we can help you with that. We offer individual social media training to walk you through on how to use each platform. If you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!

To directly visit Facebook's privacy settings visit the link below:
https://www.facebook.com/help/1297502253597210

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Popular Instagram FAQ

6/16/2020

When Instagram becomes a regular part of your workflow, make sure you know what resources they offer and where you can find out more information when you run into a dead end.

Now that you've become more comfortable with using Instagram, Instagram Stories, and IGTV after reading our last few blogs, it's time to check back in and take a moment to refresh. Instagram, just like any business, has a dedicated (albeit a very long and detailed) page for all of its frequently asked questions. Sometimes, these pages can get frustrating because they don't answer what you need to know outright. Sometimes you have to go digging into the provided list of FAQs to see if someone has already asked your question before or not.

As we know, Instagram has become very popular since its introduction and it is now one of the most popular social media platforms out there. But, even with its popularity and the basic ease of using it, you can still run into a lot of questions and loose ends. Thankfully, Instagram has now been around long enough that your questions have probably already been asked. Luckily for you, this blog is going to be dedicated to five of the most frequently asked questions. So, you can start your search here, and hopefully find all the answers you need.

When wanting to take the plunge to turn your personal page into a business page, what's the best way to go about doing that? First, you must switch your account to be public if it isn't already. Visit your profile and select the settings gear icon. It will give you the choice to switch to a business profile; go ahead and do that. You will then be asked what Facebook page you would like to link your business page too. You will also be prompted to fill out more information about your company including your website, contact information, address, and more. Always make sure you double-check your information and select done. Congratulations, you did it!
Blocking Followers and other accounts can sometimes become a reality. Sometimes, things can get a little troublesome online. There are just those people (and bots controlled by people) who just want to cause an issue. Sadly, it can sometimes get inappropriate or violent. Dealing with this issue is not a fun one, but you can easily block them. All you need to do is select their username, which when clicked takes you to their profile. Tap the 3 dotted symbol in the top right corner of your screen (they will appear differently, depending on the platform you're using to do this.). It will walk you through prompts to block this user, and once you push this selection, Instagram will ask you again if this is what you want. Once you hit yes on both prompts, this user will be blocked and unable to contact you or to see your profile. They will not be notified that they have been blocked, and any likes or comments they made on your profile will be removed.
Sometimes, and we've all be there, we lose our login information. It happens! What happens if you have walked through the prompts to recover your password or change it directly through the email address connected to your account, but it's still not working? What do you do? If you get to this point, just in case, try and request another new password reset email. The email you might have received could have been expired, and that's why it's not working. Once you open this email, make sure you're clicking the option to reset your password, not choosing to log into Instagram. This should get you squared away. If not, there is the potential that your account has been hacked. Dealing with being hacked is a much different set of steps. You will need to verify and secure your account right away if this does happen.
Running a business - or two! - on Instagram requires attention and care. If you have multiple Instagram accounts that you're in charge of, it's important to stay on top of and address any comments, messages, and follows. It's a good idea to keep your notifications on so you can keep track of everything. But, what notifications will you get and from which of your multiple accounts? You could get notifications from any account, it just depends on when you last logged into each specific account and how many devices are logged in to that account at one time. A quick way of seeing how many notifications you have total is by visiting your personal account first. That number in the red circle next to your username will be the total amount of notifications you will need to investigate.
One of the biggest questions you might hear is how can I continue to grow my account and how can I get more followers? Make sure you know your target audience and who you're addressing when creating posts. All of this information will be stored in your insights tab on your Instagram Business account. Based on the location of your followers, their gender, age, and what time they are most often online can help you determine the best kind of posts you need to be creating. Create content that will speak to your most popular target audience and make sure you are posting when your largest audience is online. To see your insights, go up to the right hand corner of your account page and select the drop-down menu. Select insights from the pop up that will appear. When you select insights, another screen will pop up with more important analytics based on the posts you've already made. At the top right part of your screen, you will see an option for "audience". Once you click on this, it will take you to the page that lists who is looking at your page and when. It is so important to pay attention to this information and to follow it every day.

Instagram has a fantastic support system, and almost every question imaginable has been asked. If you are still stumped after reading our blog, don't hesitate to visit their FAQ page. If you would like some more in-depth training and someone to help you walk through your issues, we can help you with that. We offer individual social media training to walk you through on how to use each platform. If you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!

To visit Instagram's FAQ page, follow the link below:
https://help.instagram.com/

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Why You Should Be Using Facebook Business Manager NOW

6/2/2020

There are so many incredible tools to help grow your business. Some of them are waiting right under your fingertips. Do you know about Facebook Business Manager? Have you begun to use it? It's time friends, and here's why!

Hello Summerville! Here is a toast to each of us for taking the next steps towards a sense of normalcy. We are hanging in there together, and we continue to appreciate your support. Let's keep loving our little town, and continue to move towards the future.

Business management is so important to keep any company running smoothly. Keep up with your clear communication and a positive and decisive workflow. Did you know that Facebook offers business management to its users? In this blog, we are going to be discussing all the great things Facebook Business Manager can do for you and your company. We will also be discussing how it can make things much easier for you and your company.

Facebook business manager was developed to help keep you organized and to help you stay in contact with your employees. It is a tool that Facebook developed to help any business that uses it to manage and maintain all of their company's pages, ad accounts, pixels, catalogs, and more all in one centralized location. This tool allows this information to be used, utilized, and attainable to your employees who need access to it. It also doesn't require you to share yours or your client's personal or login information. Of all the tools available to you on Facebook, it is one of the best there is. You can track results and optimize your work as a team. Best news of all, it's a free platform to use.

If you don't already have or use Facebook Business Manager, you need to begin looking into it. No matter the size of your company, if you are running a business along with maintaining your personal Facebook page and its safety, it's a must-have.

If you fall into these categories, you should begin setting up and working with the Facebook business manager.

You are running a business on Facebook, and want to make sure your assets are safe and protected.
You are wanting to grow your business and continue to do so with the help of smart insights and gathered analytics.
You want to allow your employees to have access to your information, but still want to save privacy.
You want to choose which employees have access, and what they access.
If someone else or an ad agency is running your business on Facebook, and you want your personal information and asses to remain secure and private
If you manage multiple pages, Instagram accounts, ad accounts, etc.
If your company has its own marketing team that needs the information kept on your pages and needs to stay connected.

Do you fall into these categories? Remember, switching to using Facebook Business Manager will allow you to share only what your employees need. It helps them to stay up to date, in communication, and you can still keep your personal account separate. You also need to claim permission to your business page. As Facebook and Instagram continue to change, if you don't claim and control the permission of your business pages, you could lose your Facebook Business Page.

Having a Facebook Business Account will also allow you to create custom audiences, which is half the battle of getting your product or services out there. You need to know and understand your demographic to create effective ad campaigns and to get your service/products in front of the people who will buy it. Finding and targeting these groups can take a lot of time. Having these groups created for you and being able to connect with them quicker is amazing. The platform allows you to run multiple ads and accounts (or assets) at one time, too. You can stay organized in all branches of your company. Truly, the only disadvantage you could be facing is having to take the time to learn about how this platform works and how best to utilize it. Which, considering how much it offers you and the time it saves, is worth it!

In short, the Facebook Business Manager allows agencies that run the business side of companies on Facebook to link to their client's pages without having employee accounts linked as administrators. It will give those who use it unrestricted access to all of the features within the business manager itself. They will be able to post to their client's account, customize their pages as desired, and even be able to link apps to the account. No employee would be able to use any account inappropriately.

If you still aren't sure about using Facebook Business Manager, now might be the time. Facebook has been pushing it so hard, especially in the last year, that it might turn out that you'll end up being made to use it. Facebook could automatically change your account for you. Don't fret, it's not as daunting as it seems. It is a lot easier to use and work with once you understand it. It is a great tool that we use and recommend. You got this! Also, don't forget! We offer individual social media training to review these features. So, if you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!

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The Switch: CC's Blog

Author

Archives

Categories

Utilizing Facebook Privacy Settings

Popular Instagram FAQ

Why You Should Be Using Facebook Business Manager NOW

105 SOUTH CEDAR STREETSUITE ASUMMERVILLE SC 29483

Home | Graphic Design | SEO Social Media Management | Contact​Employment | Our Team

105 SOUTH CEDAR STREET
SUITE A
SUMMERVILLE SC 29483

Home | Graphic Design | SEO
Social Media Management | Contact
Employment | Our Team