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The Benefits of Facebook Groups

10/16/2019

Are you using all of the social media tools that are waiting at your fingertips? Facebook, Instagram, Twitter, Linkedin, and the like might be frustrating. But once you dedicate time to any of them, you'll find a plethora of amazing advertising tools that you can use for free. You just have to keep looking and find what works for you.

Hello friends! We've made it to fall, and we can't surround ourselves more with pumpkin spice and everything spooky. This week's blog will be focusing on the benefits of using Facebook groups for your small business. I can feel the perpetual eye roll, I understand that Facebook can be a beast to use and an even bigger beast to advertise on. But it's a fact of life that you need it, and if you give it enough time this tool can help you and your company grow in new and exciting ways. But you can't just create something and not nourish it. Creating a Facebook group and just letting it sit there is not the end all be all that will allow your company to grow and flourish without putting a little effort into it. You have to put work into it like you would any other part of your business. I'm sure that you know, that any business no matter the size, needs to have a strong presence on social media. This can all be rooted, cultivated, in a well-loved and well designed Facebook group.

A Facebook group gives you a human connection and removes that big box store feeling and disconnect from your customers. It is a reminder that there is a living breathing human working behind the computer screen. As a business owner, you need to constantly have a presence that's engaging, real, and driven towards your target audience. Thankfully, even though there are some elements of business when running a Facebook group, it can take away the pressure Facebook can put on a business and help create an engaging platform without pushing too hard.

A Facebook group allows more personal engagement between the company and its target audience and followers. Comments and discussions about your products and services that your company offers can thrive in the world of a Facebook group. People feel safer to share their thoughts and opinions in a group, as it is more unlikely to get trolled or attacked in this controlled environment. It allows you to become the face of the group and your business and not just be a fancy name or logo.
You can use a Facebook group to show support and love for other similar groups, businesses, and followers that support you.
Call to actions can be made loud and proud with welcome. If you remain focused on your values and aren't overly spammy when it comes to selling your products, you can gain more members to the group and gain more traffic to your content.
You can immediately get feedback, opinions, and know the needs of your followers right away with the use of polls that Facebook offers or by creating your own. You can begin to understand what your clients want and need from your company. This also allows you to begin a safe conversation around any topic. A Facebook group is the rawest and most honest immediate feedback you can receive from your followers.
You can use Facebook groups to mentor, teach, and help grow together as a group.
You can use a group to announce offers and use the group as a form of free advertisement. You can announce sales and offers ahead of time and get your clients and audience excited about these offers in advance.
You can use a Facebook group to build trust and a relationship beyond just being a seller and a consumer. You can use value to show the humanity and venerability behind your business that anyone could and does experience and can relate to. You can share first-hand experiences, answer any questions first hand with tools like going LIVE or by holding a question and answer session. If you take the time to read the comments, questions, and ideas left by your group members and respond to them, it shows that you respect your followers' opinions and that you are listening to them.
You also don't have to create a group just for people who want to buy something for you or to use your services. You can create a Facebook group just for your employees as a safe place for them to share, ask questions, give their opinions, and keep everyone updated with their lives. It's another outlet for them to feel heard and to be appreciated by those who employ them and those who work with them.
You can use a Facebook group to network your business.

We hope you walk away from this blog with a better opinion of Facebook and how to use the tools it offers. Don't be afraid to use them, your following and target audience is there waiting for you. Don't lose out on a wonderful way of communicating, connecting, and promoting who you are as a person and a business!

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Prepping Your Small Business for the Holidays!

10/1/2019

We know it might seem a little early to already be prepping for the holidays, but it's always best to get a head start on planning. From prepping your decorations to your ad campaign, take the time to make this year the best year yet!

Hello everyone! We hope you had a wonderful September, and that you are so excited for October and the fall season to take over. For everyone in the small business world, stepping closer into fall also means starting to prepare for all of your holiday sales, offers, decorations, ads, images, and products. It's A LOT to plan for. Believe me we can relate. We have already started to plan for our fourth quarter, which also happens to be the busiest part of the year. If there is one thing we can recommend right away, it's to start early. That is a huge headache saved, believe me! No matter the size of your small business, you deserve a strong plan and marketing agenda for the holidays. Smart planning for the holidays isn't just for the big box stores or giant corporations. If you employ 1 or 1000, it's time to get started.

We are so excited to share these few tips of the trade with you. Each of these tips can be used for any holiday, but with everything from Halloween to the New Year approaching, we will be focusing on those holidays and each in between. These tips span everything from social media to your digital footprint on Google. You won't want to miss out on these!

Give your website and social media platforms (and the content you're posting) a holiday look for every holiday you're choosing to participate in! Festive happy websites will make for a festive happy audience! Tie in seasonal twists that are fun for you and your marketing department to create together.
Your marketing campaigns do not need to be cheesy or full of gimmicks. Fill them with what's at the heart of your company and what makes you stand out among your competitors.
Create a successful money-making campaign that will end your year nicely and get your new year off to a good start. Give your follows and audnece a great deal of some kind. Good promotions, sales, deals, and of course - free stuff - are always a good start!
Call in the influencers! Let them do some of the hard leg work for you. It can be easy to get listed on their holiday gift lists or written about in their blogs. Do some research and reach out to some of the most influential influencers and bloggers in the world of your business. Ask if they would be willing to test your products or services. Offer them a small sample of your product services. Then in return, if they do like it, have them spread the word via their social media platforms. Have them blog about it, make an Instagram Story about it, post about it on their top ten best holiday gift list, etc. This can be a great and easy way to spread your name to new markets as the holiday's approach!
Use social media to your advantage! Don't just try and sell things. Try and give back too. Have fun giveaways online, and use this as a promotional tool! Have followers tag their friends to get entered in giveaways so more people know about your company. Pair up with influencers and do a joint giveaway and have followers follow all of the accounts included in the giveaway and tag more friends! Your following will grow and you will have more eyes and foot traffic on your platforms. This shows off your company in a positive non-pushy way. Plus, someone is winning something! The key to this though is that you MUST be very specific in exactly what the contest rules and outcomes are for legal reasons. Make sure to cover all of your bases.
You've spent a whole year collecting those email addresses and information of clients and interested clients. It's time to put them to use! There is an art to the email chain. How to craft a perfect email chain could be a whole blog in itself. But spend the time to craft a good tag line, deciding what the wording and graphics will be on the inside, what your offers will be, add a call to action, and maybe even offer a freebie or two. Make sure you are connecting with your audience,
Make sure you have a strong, reliable, supported, and well represent presence on Google, Yelp, the Better Business Bureau, and even in the Yellow Pages (yep, they still exist!). Make sure you stand out in the search engine world and beyond. Don't limit yourself. Think ahead of the competition.

Like we mentioned - there is A LOT to think about when it comes to successfully running a business during the holiday season. But we hope these tips help ease some of your stress and kick off the best quarter of the year for you and your small business! We will see you next time!

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The Switch: CC's Blog

The Benefits of Facebook Groups

Prepping Your Small Business for the Holidays!

105 SOUTH CEDAR STREET
SUITE A
SUMMERVILLE SC 29483

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Social Media Management | Contact
Employment | Our Team

The Switch: CC's Blog

The Benefits of Facebook Groups

Prepping Your Small Business for the Holidays!

105 SOUTH CEDAR STREETSUITE ASUMMERVILLE SC 29483

Home | Graphic Design | SEO Social Media Management | Contact​Employment | Our Team

105 SOUTH CEDAR STREET
SUITE A
SUMMERVILLE SC 29483

Home | Graphic Design | SEO
Social Media Management | Contact
Employment | Our Team