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We are back at it again, finishing up our blog about how and why Instagram can be such a wonderful tool for you and your company!
“Content is the reason search began in the first place.” - Lee Odden
I just love this quote - because, during this whole process of really digging into Instagram more than we usually do on an everyday basis, it was fun to go searching. It's so fun to think of the people who are interested in our clients going on a mission and searching for what they can offer them. It's a modern-day scavenger hunt that makes all that screen time worth it at the end of the day!
Welcome back to the blog, I hope you've been doing well since our last post. Being excited about turkey day and spending time with family, I have been making the most of my working hours before that vacation starts. It's been fun to come back and work on this two-part blog series - and I can't wait to pick up where we left off and share with you some more tips and hints on how Instagram can give you and your company a serious boost!
There you have it! There is so much to Instagram, that this could turn into a ten-part blog. But I want you to find your groove with the help of these last two blog posts and see where that takes you. Social media is constantly changing, you just need to find out what works for you. Most of all, don't be afraid of it and give it the time it deserves. If you don't have that time, that's where we come in! Don't hesitate to give us a call or visit our website. We love our social media at Creative Consulting and love to talk about it! Have a wonderful Thanksgiving! Stay caffeinated and we will see you next time!
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Hello again everyone! I hope you all are having a great week and a fantastic pre-Thanksgiving November.
First, let’s take a quick second to recap the second part of this five-part series.
If you haven’t read the first or second part, please do so now. Don’t worry I’ll wait. Just click here
When we last left our marketing/business plan for 2020, we had partially set up our daily goals by calculating our close rate. Don’t forget at anytime, if you start feeling overwhelmed, I can always meet with you in person or over the phone and answer any questions you have!
Today we are talking about your Impression Conversion Rate or your ICR. ICR is the amount of people that you have to talk to, have to see your business, or have to be told about your business to want to gain more information.
In online marketing this is mainly used to denote the amount of people that have to see your ad or post before clicking on it to want to learn more about your business. Marketing professionals have to also factor in click through rates and other percentages before they can figure out the exact impression conversion rate, but for the sake of this lesson we are trying to figure out the overall ICR - so don’t worry about that until you call us for help on next week’s lesson.
Across all industries in the US, the ICR is 2.35% which means to get one person to actually pay attention to your business you have to get in front of 43 people. Now again, let me be clear that DOES NOT MEAN that if your social media ad has 43 impressions that you should have gotten a phone call. Once click through rates are added in, it is more likely to be around 4,300 impressions but like I said this isn’t about marketing yet. This is about you.
So to finish out our example from before, if your goal is to get one new client a week. You need to set up four meetings. To set up those four meetings you will need to get in front of 172 new people per week. So, drum roll please……..
This means working Monday through Friday that you need to talk to a total of 35 new people every day about your business. Please note this is the amount based on the example above not what you or your company should do. Your numbers should be different based on your goals from the previous lesson.
“Stephen, that isn’t possible. There is no way with everything else I have to do each day that I can talk to that many people per day.”
I completely understand but don’t worry, you don’t have to do this alone. You do however have a choice to make. Either you are going to do it by yourself and you may need to readjust your goal (see I told you last week) or you will have to sit down with a marketing firm (I know a great one you can contact by clicking here) and decide what you will be responsible for bringing in and what your marketing should be helping to bring in.
Please also understand that this doesn’t just mean your online marketing but all of your business’ marketing.
Pretty simple right? Fantastic! As long as you're still with me, tune in next week as we take your and your marketing’s daily goal and create a daily actionable plan to achieve that goal.
As always this has been Stephen Slappey, owner of Creative Consulting. The #1 Marketing Firm for Graphic Design, Social Media, and SEO (Search Engine Optimization. Have a great day!
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We've talked about how to use social media and other online tools to better your business and not to shy away from them. They are there waiting for you, so use them! Instagram has become one of the biggest platforms to build your business today. Do you know all the tools and options this budding business tool has to offer?
"Design is the silent ambassador of your brand."
Happy November friends! How excited are you that Thanksgiving is almost here? The turkey is on its way, but it's not quite time to relax just yet. The holidays are an incredibly busy time for any company, ours included. Don't get overwhelmed with this, instead ride the wave of the good it can do for your company. I discovered this quote while working on our first blog of the month, and I thought it was the perfect food for thought before we settle into our big Thanksgiving plates. We are so focused on creating a brand, that it's so easy to forget about the powerful tools that are at our fingertips waiting to be taken advantage of. They are there to make your company and brand stronger than you could ever imagine. What is even crazier to think about, a lot of these tools are free! That's right - FREE! There is something to be said about the adage that you do need to spend money to make money. But when there are moments to save money and still help your company grow - take them! This is why our next two blogs will be focused on tips on how to use Instagram to build your business into a powerful platform one day at a time! This is a holiday gift from us to you, and we are happy to share what we know!
Are you getting as excited as we are about Instagram? It's easy to have a love-hate relationship with apps that you use as part of your advertising goals, but if you spend the time getting to know them, it'll be worth it. Enjoy these tips for now, but don't worry, there are more coming. Until next time friends, stay safe, caffeinated and excited about your company!
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Part 2 - Your Daily Goal
Hello again everyone!
I hope you all are having a great week and a fantastic pre-thanksgiving November.
First, let’s take a quick second to recap the first part of this five-part series.
If you haven’t read the first part, please do so now. Don’t worry I’ll wait.
Just click below!
Now when we last left our marketing/business plan for 2020, we had set our ( most likely going to be changed) yearly goal. We identified our busiest and slowest seasons, used math (sorry for putting you through that), and broke our yearly goal up into monthly goals based on the ebbs and flows of our year. We then left it off by breaking our goal even further down from a monthly goal to a weekly goal. Everything fresh in your mind? Great! Let’s move on to the next part.
Don’t forget at anytime, if you start feeling overwhelmed, I can always meet with you in person or over the phone and answer any questions you have!
You can contact me via:
Your daily goal should encompass everything that you (key word # 1) AND your marketing (key word #2) should be trying to reach together (key word # 3) to make sure that statistically you are doing everything you need to so you can reach your weekly, monthly, and yearly goal. So how do we know what our daily goal should be? Well, first we need to understand what our close rate and impression conversion rate is. For this year, both of these percentages will most likely be guesses, as you won’t have the hard data that you need to accurately plan. In the last part of this series I will outline the important information that you need to record. Not just personally but to hold your marketing firm accountable for their part as well. For today we are going to touch on the first part, the close rate.
For those of you not in sales, your close rate is the amount of meetings you have to go to before you close a new client. You may hear people boast about excessively high close rates but don’t worry, this isn’t about raising your close rate, it is about understanding it. If your close rate is lower, then you think it should be, however, let me give you a little pick me up.
A lion, one of the world’s most amazing predators and touted as the world’s best hunter, has a close rate of 25% so if you have better than that good for you! Hopefully you know where I am going with this. Your daily goal must factor into all of the meetings you are going to have before you actually close a sale. So, as an example, let’s say your weekly goal is one new client a week. If you are using the close rate of a lion of 25%, you have to attend four meetings a week to reach your goal.
Now we are done right? Not quite - because now you have to decipher and understand impression conversion rate. But that is for next week.
Pretty simple right? Fantastic! As long as you're still with me, tune in next week as we take you and your marketing’s daily goal to the next stage as we discuss your ICR or your Impression Conversion Rate. As always this has been Stephen Slappey, owner of Creative Consulting. The #1 Marketing Firm for Graphic Design, Social Media, and SEO (Search Engine Optimization. Have a great day!
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Stephen Slappey, CO & Sales Manager
Setting The Wrong Goal
As this year comes to a close, we set our sights on 2020. So how do you prepare for this new year? I hear people all the time say “Next year, is going to be my year! I am going to kill it in business!!!” I always ask them the same questions. “What is your plan?” Which they respond with “I’m going to work harder.”
Let’s go ahead and add the car screeching noise here; If you don’t have an actionable plan, the chances of you succeeding are slim to none. “Stephen,” I hear you asking, “How do I even start planning?” Over the next month and a half, I will be explaining the process in just enough detail to make you confused and need to call me for the answers.
This marketing plan is for people that have never made one before. If you have already made a marketing plan, utilize the data you’ve gathered from it and see if this strategy works better for you than your current one.
First of all, you need to know what you are striving for. What is your goal for next year? Make it a stretch goal. Something that you think you can achieve but it would be tough for you. Just a note, you will most likely be changing this goal many times throughout the process- hence the name of part one. Now we move on to the math. If you hate math, you may want to just admit defeat now and give me a call so that I can help.
Phone a friend or email a friend!
Still with me? Ok! Let’s do math!
Once you have your goal set, think about what six-months out of the year you are the busiest. Next, what three months are you the slowest and what three months are kind of up in the air.
During the six-month time frame when you are the busiest, divide 2/3rds of your yearly goal as evenly as possible within the six months. Take the final 1/3rd and put 40% of it in your slowest month. That’s right, presence of fractions - I told you.
Lastly take the left over 60% of the final 1/3rd (I’m doing this on purpose to see how bad you want it) and put them into the middle three months. You now have your monthly goals for each month of 2020.
Don’t worry only one more step to go. Now that you have your monthly goals, just divide them as evenly as possible into four and so that you now have your weekly goals for each week of next year.
Pretty simple right? Fantastic! As long as you’re still with me, tune in next week where we will take all of the information you set up today and we break it down into a daily actionable plan.
As always this has been Stephen Slappey, owner of Creative Consulting. The #1 Marketing firm for Graphic Design,Social Media, and SEO (Search Engine Optimization. Have a great day!
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It's here! It's here! Halloween and Fall fun is officially here in Summerville, and we want to help you enjoy the fun! Check out these fun local events and have a fun and safe spooky week!
We mentioned in our last blog how much we LOVE fall and any excuse to drink as much fall-flavored coffee as possible. So I'm sure you can guess how excited we are to finally get out our costumes, carve our pumpkins, and eat a few spooky pieces of candy! There have already been so many fun fall activities to do around Summerville, that it's been hard to keep up with all of them. But before the month ends, we wanted to share some of the best activities coming up in Summerville to enjoy before we hit November!
The Trick or Treat Dance!
This spooky fun evening will be in Hutchinson Square this Thursday, October 31st from 4 PM to 8 PM, actually on Halloween this family-friendly trick or treat event has fun for all! Select merchants will be providing candy to costumed trick or treaters. Even more exciting, Millie Lewis Charleston has organized a GITUP Flash Mob party throughout the evening! To be apart of the Flash Mob, make sure to attend the dance rehearsal at Millie Lewis in Summerville on 10/24 at 7 PM. You will have five chances to dance throughout the evening. This year, this fun event is hosted by Hanebrink Jewelers!
For more information about the event and to learn more about Millie Lewis, please check out the links below!
80's Halloween Bash
This fun adult-only (18 and older!) 80's bash is one of a kind party! Channel your inner White Snake and Madonna this Thursday, October 31st from 6 PM to 11 PM at the Music In Motion Family Fun Center! Make sure to come in your best 80's costume, prizes will be awarded for the best dressed, the most neon, biggest hair, shoulder pads, and fanny packs! Wings and your choice of skates are included in the price of admission. This is going to totally be a rad bash!
For more information, visit their Facebook Page!
Trick or Treat in the Park!
A classic fun event on Thursday, October 31st and offers safe and spooky fun for the whole family! From 4 PM to 6 Pm at Hampton Park, cars decorated by the city departments, local businesses, and other organizations will be handing out candy to costumed trick or treaters. It is a very safe alternative for going trick or treating for many families, and will be even more fun than walking door to door! The event is free, and there will also be hayrides, jump castles, games, crafts, and much more! Come dressed in your best Halloween Costume to have some super fun! This year Trick or Treat in the Park will be hosted by the city of Charleston Recreation Department, and you will find the fun near the lagoon!
For more information, visit their Facebook Page!
No matter what you decide to do for Halloween, stay safe and have fun! Please feel free to share your fun pictures and stories with us, we always love to hear them!!