2019 Marketing Strategies Every year, there is something different when it comes to strategic marketing. The upcoming 2019 year is no exception to this running theme. What can we begin expecting for marketing in the next year?
Strategize When it comes to digital marketing, a lot more goes into it than posting ads and content on your socials. A plan must be put into place and then followed based on your business and the content you want to be known for. When using digital marketing, a business must be implementing the content through multiple channels, some favorites being Facebook and Twitter. But isn’t there more to marketing than solely content creation? Yes! Using different aspects of marketing are not only encouraged, but necessary. It’s wonderful to keep the content on your socials updated for a specific purpose, but think about SEO, re-marketing, love video content, and personalization to your specific audience. Using all aspects of marketing together improves the outreach of your brand and therefore increases the number of community members taking part in the services your offer. Follow Trends Trends occur while you’re sleeping, and change in the blink of an eye. That’s why most companies find it difficult to hop on trends for their marketing. That’s what Creative Consulting is for. Our social media managers and content creators focus on trends related to your business and business plan to keep you in your follower’s feed. In the 2019 year, do what’s best for the outreach of your business by signing on with Creative Consulting, the marketing company that works with you to increase your digital presence!
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 The Holidays are here and the team of Creative Consulting are beyond excited! This time of year brings warm, cosy feelings that are irresistible. But what does this season bring that can benefit the marketing of your business? Well, quite a few things!
Nostalgia The holidays allow for a time of looking back on past good ol' days where things were easy and life was simple. Your clients will become more reactive to aspects of marketing that contain these memories, such as black and white pictures, vintage fonts, and images depicting community. You can use the magic of nostalgia by advertising to your clients to get their attention on the services that you offer! Mobile Take advantage of mobile marketing, our last blog post went into detail on this marketing strategy, so go check that out. During the holiday season, people will be on the go and online. Make your advertisements with mobile format in mind so when a client scroll by it on their timeline, it appropriately represents the information you are trying to provide. Holiday Spirit It's time to tap into the spirit of the holidays. Make graphics to go with your posts that represent the holiday spirit, change that cover photo to something cheerful, and maybe even change your profile picture to include a holiday theme. While graphics are eye catching, make sure that the content associated with the graphics also has the holiday spirit. Model the voice of your brand with an upbeat, fun, and energetic tone. Video Marketing Use videos to your marketing advantage. Creative freedom increases during the holiday season, with advertisers creating short stories that warm your heart and make you want to buy their product. If done correctly, your business will gain more attention. These are just a few ways to market during this holiday season! If you are a business in Summerville, SC, we would love to talk with you about how Creative Consulting can help you achieve the growth you are looking for! |
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March 2020
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