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It's beginning to feel and look a lot like the holidays around our office here at Creative Consulting! With the year coming so quickly to an end, we wanted to help you start 2020 on the best foot possible with your social media platforms! The end of the year doesn't mean it's time for your social media to take a break! If anything, it's time to start planning ahead. We are going to be sharing the top three reasons why it is so important to plan ahead of time for your social media marketing!
We have been thinking about some of the best tools to share with you for your social media marketing as this year comes to an end. This idea got me thinking about the tools that consistently help us the most. There were so many tools and tips we could share with you, but when it came down to it, the most important tool and tactic is planning ahead of time! It keeps you organized and saves time, keeps you on brand and in the know, and helps keep your growth consistent! We will be exploring each of these topics and why planning ahead can help your company prosper and flourish. As we wrap up 2019 and settle into the rest of the holiday season, we want to talk about why planning your social media ahead of time for 2020 is so important and necessary!
Just like us, we know that you're starting or have already sat down to plan for 2020 and to create your budget. During these planning sessions, did you know the first thing that almost always gets cut is the budget and time for social media marketing? This should be just as shocking to read as it is the truth. Before you start getting overwhelmed with your planning and budgeting, take a deep breath. Think again about cutting your budget and time for your social media platforms.
It Will Always Save You Time
Planning and thinking ahead will always save you more time. Saving time creates more opportunities to create and grow within your company, allows you and your employees to get more work done, and helps you make more money. Isn't that a perfect foot to start the new year on? This all begins by starting a social media calendar and planning out a month ahead at a time. Sit down towards the end of the month and start planning for the month ahead. Plan and make note of what's coming up for the company that you want to share, what opportunities or deals you're going to have, what holidays are coming up, and what trends are featured in the month ahead of you. Each of these topics will help you plan out your posts and help you create them. This will help eliminate the "um...I don't know what to post today" moments and get rid of any creation/writer's block. This also gives you the time and opportunity to pop in and add or change content that has been created so it reflects real-time actions or events. To help you with this process, once you've planned and created all of your upcoming posts, it might be time to invest in a posting program. These programs let you load up the days, weeks, or month's worth of content in one sitting, schedule what times they need to be posted and on what platform, and it does the rest of the work for you. When the end of the month comes, you won't be overwhelmed or unprepared to plan and create for the next month ahead of you. If you can get into this cycle, it will naturally become apart of your workflow!
Staying Relevant, in the Know, and On Brand
If you're not sitting down with your marketing team and planning out what's happening within your company and using your social media platforms to show that off, you can get into some big trouble. It is very likely that your social media posts and ads (if you even take the time to post them) are going to sound and feel rushed, stale, and have an inconsistent voice. This is a subconscious turn off for your followers and potential future followers and customers. Creating posts and posting this way becomes frustrating and annoying, and feels like it's taking up more time than it actually is. This is when social media gets marched up to the chopping block and sliced away. Part of your best marketing strategy is creating your brand and voice. If you lose either of these, your company loses its uniqueness and credibility. If you spend time sitting down and planning ahead, your voice can stay consistent and your brand will remain well nurtured.
Communication is key with your followers, their world, and the world around you. Staying well informed with what the latest trends and pop culture references are can help you build some amazing and fun content. It can also help you gain more followers and customers. Being able to create this kind of content takes time and planning to successfully execute. You need to stay on top of what's coming and what's relevant to pull off this content and this kind of connection. This will also help you stay ahead of your competition, too. If you are time-sensitive about your posts and aware of what's happening, you can stay consistent with your buyers and customers. This will help you keep a consistent growth in followers and traffic to your platforms.
Moving Forward and Growing
Planning ahead also helps you see how successful you've been in the past. Is that confusing? Planning means keeping track of what you've done in the past and helps you stay ready for what's to come. If you successfully stay organized and keep track of what social media posts you've had in the past, there is a ton of information to learn there. You can monitor and see what the most successful types of posts have been, know what types of posts to avoid, see which ads have been the most successful, and it helps you really learn about your target audience. With this knowledge you can create the best posts possible, know when the best times to post are, and how to reach your target audience. It also allows you to study the best ways to stay in communication with your followers and make time to remain in contact with them.
Don't let the stress of your social media platforms ruin your holidays! Take the time to plan ahead and you will be able to enjoy the holidays for many years to come. From all of us at Creative Consulting we wish you a Merry Christmas, a happy holiday season, and a wonderful New Year! We will see you next decade!
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Hello again everyone! I hope you all are having a great week and a fantastic start to your December.
First, let’s take a quick second to recap the third part of this five-part series. If you haven’t read the first three parts, please do so now. Don’t worry I’ll will be here when you get back. Just click here.
When we last left our marketing/business plan for 2020, we had finished setting up our daily goals. Don’t forget at anytime, if you start feeling overwhelmed, I can always meet with you in person or over the phone and answer any questions you have!
Today we are going to take it to the final step. Don’t worry, I know that I said this is a five part series, but the last part starts after you are already killing it in 2020! In our last blog, we created an example of a daily goal of 35 people. Today we are going to talk about how you are going to reach those goals and here is a little hint: If you can’t figure out how to reach your goal, you need to adjust it.
I hear it all the time. “Stephen I am going to reach my goal by working harder.” I go without sugar coating things. What stopped you from working harder this year? Planning to work harder is like planning to lose weight without changing your diet or exercising. Can you achieve your goals by doing it? Maybe, but that isn’t planning. Since you have come this far with your goals for 2020, take the final step.
Figure out the actual activities that will allow you to talk to your amount of new clients each day (our example was 35 and for the rest of this part I will be using that number). Maybe you business is insurance and when you stop in to your local coffee shop your going to talk to five people every day about what they do and what you do. Or maybe your a personal trainer and you plan to head down to the running trails and see everyone struggling to make it and strike up a conversation with 10 people each day. Do you see the difference? Set goals that are actionable. Say “Today I will get ______ potential clients by going to ________ and doing ________. Remember this is a daily thing so it has to be repeatable. There are tons of amazing ways to reach your audience all over your town. Can’t think of any give me a call, I’m sure I can help think of some for you!
So you have wracked your brain and out of the necessary 35 new clients each day you have figured out how to talk with 25 each day. Not quite there, so guess where the other 10 are supposed to come from? That's right, your marketing! You now have a goal to give your marketing firm to have them reach for. Just make sure you are talking to the right firm and that they are giving you the right kind of marketing.
Alright, we have taken you from having no idea what to do about 2020, to someone that not only has a daily goal that will lead them to success, but also you now have the knowledge on how to get those daily goals! Next week is the last part of this series, and we will be talking about what are the most important factors to record moving forward that will make your life next year in December a breeze. As always this has been Stephen Slappey, owner of Creative Consulting. The #1 Marketing Firm for Graphic Design, Social Media, and SEO (Search Engine Optimization).
Have a great day!