We are back at it again, finishing up our blog about how and why Instagram can be such a wonderful tool for you and your company!
“Content is the reason search began in the first place.” - Lee Odden
I just love this quote - because, during this whole process of really digging into Instagram more than we usually do on an everyday basis, it was fun to go searching. It's so fun to think of the people who are interested in our clients going on a mission and searching for what they can offer them. It's a modern-day scavenger hunt that makes all that screen time worth it at the end of the day!
Welcome back to the blog, I hope you've been doing well since our last post. Being excited about turkey day and spending time with family, I have been making the most of my working hours before that vacation starts. It's been fun to come back and work on this two-part blog series - and I can't wait to pick up where we left off and share with you some more tips and hints on how Instagram can give you and your company a serious boost!
There you have it! There is so much to Instagram, that this could turn into a ten-part blog. But I want you to find your groove with the help of these last two blog posts and see where that takes you. Social media is constantly changing, you just need to find out what works for you. Most of all, don't be afraid of it and give it the time it deserves. If you don't have that time, that's where we come in! Don't hesitate to give us a call or visit our website. We love our social media at Creative Consulting and love to talk about it! Have a wonderful Thanksgiving! Stay caffeinated and we will see you next time!
Are you using all of the social media tools that are waiting at your fingertips? Facebook, Instagram, Twitter, Linkedin, and the like might be frustrating. But once you dedicate time to any of them, you'll find a plethora of amazing advertising tools that you can use for free. You just have to keep looking and find what works for you.
Hello friends! We've made it to fall, and we can't surround ourselves more with pumpkin spice and everything spooky. This week's blog will be focusing on the benefits of using Facebook groups for your small business. I can feel the perpetual eye roll, I understand that Facebook can be a beast to use and an even bigger beast to advertise on. But it's a fact of life that you need it, and if you give it enough time this tool can help you and your company grow in new and exciting ways. But you can't just create something and not nourish it. Creating a Facebook group and just letting it sit there is not the end all be all that will allow your company to grow and flourish without putting a little effort into it. You have to put work into it like you would any other part of your business. I'm sure that you know, that any business no matter the size, needs to have a strong presence on social media. This can all be rooted, cultivated, in a well-loved and well designed Facebook group.
A Facebook group gives you a human connection and removes that big box store feeling and disconnect from your customers. It is a reminder that there is a living breathing human working behind the computer screen. As a business owner, you need to constantly have a presence that's engaging, real, and driven towards your target audience. Thankfully, even though there are some elements of business when running a Facebook group, it can take away the pressure Facebook can put on a business and help create an engaging platform without pushing too hard.
We hope you walk away from this blog with a better opinion of Facebook and how to use the tools it offers. Don't be afraid to use them, your following and target audience is there waiting for you. Don't lose out on a wonderful way of communicating, connecting, and promoting who you are as a person and a business!
We know it might seem a little early to already be prepping for the holidays, but it's always best to get a head start on planning. From prepping your decorations to your ad campaign, take the time to make this year the best year yet!
Hello everyone! We hope you had a wonderful September, and that you are so excited for October and the fall season to take over. For everyone in the small business world, stepping closer into fall also means starting to prepare for all of your holiday sales, offers, decorations, ads, images, and products. It's A LOT to plan for. Believe me we can relate. We have already started to plan for our fourth quarter, which also happens to be the busiest part of the year. If there is one thing we can recommend right away, it's to start early. That is a huge headache saved, believe me! No matter the size of your small business, you deserve a strong plan and marketing agenda for the holidays. Smart planning for the holidays isn't just for the big box stores or giant corporations. If you employ 1 or 1000, it's time to get started.
We are so excited to share these few tips of the trade with you. Each of these tips can be used for any holiday, but with everything from Halloween to the New Year approaching, we will be focusing on those holidays and each in between. These tips span everything from social media to your digital footprint on Google. You won't want to miss out on these!
Like we mentioned - there is A LOT to think about when it comes to successfully running a business during the holiday season. But we hope these tips help ease some of your stress and kick off the best quarter of the year for you and your small business! We will see you next time!
Those annoying popups of the early 2000s are back and better than any of us ever imagined. The next time you're using a website for your job or you're doing some online shopping, take advantage of those online chat boxes. You might be surprised that more often than not, you'll be talking to an actual person!
Happy September friends! We are happy to see it inching closer to what might be cool fall weather here in the Lowcountry. But we're also excited for the future fall decorations and any excuse to drink more coffee. With all these new exciting flavors, who doesn't love a cup of hot goodness with a splash of pumpkin? As we are ushered into a new month, it means a new blog! For this blog, we will be talking about the benefit of online chat boxes and how they could help businesses and its users.
Now, we do remember those annoying chat boxes from our early days of the internet. They were able to maybe answer two questions before directing you to a FAQ site that led to more confusion and frustration than when you started interacting with the chatbox to begin with. But today, the chat box is back and better than ever before. And this time, there are actual people behind the keyboard to help with your questions and concerns faster and more efficiently than ever before.
In this age of social media, people expect answers and information right away. If it's not received in this timely manner, you could likely lose a customer. On average it takes almost ten hours for businesses to respond to social media comments and 12 hours to emails. For today's standards, that's just too long. Live chat boxes let you have in the moment conversations with your customers while they're visiting your website. The rate of 10-12 hours is cut down to an astounding 1-2 minute response! How amazing is that? But live chat boxes go above than just response time, there are so many incredible assets these little boxes can do for you.
You have the choice of hiring a company to operate these chat boxes for you, or you can do it within your company. It just depends on how much you'd like to invest in this service.
The great news is that even if you don't have an actual person behind the chatbox, there are now intelligent bots that can be installed into the systems when you're away. You can program them to help with basic questions in such a way that will keep your customers interested and informed, and lure them back to talk with a human once you're back to answer their questions. These bots aren't the annoying and unhelpful bots that were originally created, thankfully. They are now offering quick, insightful, and engaging info while your customers wait.
There is a ton of chatbox software out there, you just need to decide what version is right for your company. Some are free and almost all of them offer a quick and easy setup and they are easy to customize. Some examples to look into are Intercom, Drift, Influx, Autopilot, Olark, LivePerson, and SnapEngage.
It's been interesting watching this technology make its comeback, and we are very intrigued to see where it will go. With smarter AI growing and the opportunity to connect faster with one another than ever before, this could transform the way businesses are run and how efficiently money is made. Follow this trend with us and let us know how you feel. If you've experienced a chatbox recently with these attributes, share your experience below!
Have a great week, friends! We will see you next time!
Content creation is a huge part of our business, and a huge part of staying at the forefront of the Social Media Business world is paying attention to new and exciting trends to use in our work!
There is a lot of creativity that we use in our work every day. A lot of the images, logos, and designs that we use for our clients are created in house and we are very proud of that. But we also love learning and following new trends when it comes to graphic design - and we wanted to share some of the biggest Graphic Design trends that you will be seeing this year if you haven't noticed them already! Because who doesn't love a little inspiration?
We know that you need to stay on top of the latest graphic design trends no matter what medium you use or don't use. There is nothing wrong with a little extra knowledge! Keep your work fresh and competitive. Don't hang onto the idea that "this is how it's always been done." That is SO dangerous! You want your designs and work to stand out and be able to offer the same if not more to your clients than any competition out there.
2. Powerful Serifs
The rise of the serif font is at its height in 2019! I'm sure you've noticed the trend of illustrations getting lighter and the fonts getting bolder and much stronger. This year has gifted us with new, bold, ad beautiful serif fonts and they will just continue to grow and become more gorgeous. Custom type is becoming the rage for any company that wants to stand out and be noticed by their dream clients and put them ahead of the competition. The gift of these beautiful new serifs are perfect for the job, and if you're designing for a company that wants to brand or rebrand itself these new fonts will also come in handy! Check out some of these beautiful examples:
3. Lighter Illustrations
Out with the bold, dramatic, and very thick lines of illustration and in with the light and delicate! With the trend of the use of foil (hello rose gold!) embossing and other delicate materials, this feminine and innocent style is the perfect accessory. You will see this trend in packing designs and a lot of gifting and other artisan trade that involves intricate designs. These designs will often be paired with textured paper backgrounds.
2019 has been deemed a year of contradictions when it comes to new trends. But when hasn't design been filled with contradictions? This list is very small when it comes to all of the new trends out there - but I can guarantee that these trends are exciting and will lead to a lot of exciting and beautiful growth. Keep your eyes open as you scroll through your phones and as you are looking for inspiration. It's waiting for you to find it!