There are so many working pieces of a successful company and workflow. Is keeping up with trends one that you have to do? We believe it to be one of the most important things to stay on top of!
The business world, just like any industry, changes rapidly. The right thing to wear, the cool things to do, where to eat, and the latest catchphrases can grow in popularity thanks to one viral Instagram post in a matter of seconds. It can be exhausting to follow and keep up with. It's even more exhausting when you're trying to run a business on top of staying aware of these changes. We get it. It's part of what we do for our clients and is something we deal with every day.
Is it really necessary to stay on top of and to follow trends? Or do you just find what works for you and your company and stick with that? In all reality, as much as we hate to say it, not staying on top of these fast-paced trends can endanger your company. Sticking to your very traditional means of business can be very damaging and will leave you in the dust of your competitors as they take the lead, your customers, and your business.
Also, remember to identify if the changes in your industry are true trends or if they're just fads. Fads will disappear overnight and can lead to a lot of frustration. A lot of money and time can be spent on implementing a fad. If it's mistaken for a trend, it can lead to a lot of frustration and money and time lost. Make sure you know the difference between the two, and how to spot both. What we want you to take away from this blog is to make sure that you are staying on top of trends. We do recognize that it can be a lot of added work, but it needs to be added to your workflow. We want to hear how you've encountered and implemented trends in your business! Comment below and share your experiences. If you want to learn more about trends, let us know! It could appear in future blogs.
When Instagram becomes a regular part of your workflow, make sure you know what resources they offer and where you can find out more information when you run into a dead end.
Now that you've become more comfortable with using Instagram, Instagram Stories, and IGTV after reading our last few blogs, it's time to check back in and take a moment to refresh. Instagram, just like any business, has a dedicated (albeit a very long and detailed) page for all of its frequently asked questions. Sometimes, these pages can get frustrating because they don't answer what you need to know outright. Sometimes you have to go digging into the provided list of FAQs to see if someone has already asked your question before or not.
As we know, Instagram has become very popular since its introduction and it is now one of the most popular social media platforms out there. But, even with its popularity and the basic ease of using it, you can still run into a lot of questions and loose ends. Thankfully, Instagram has now been around long enough that your questions have probably already been asked. Luckily for you, this blog is going to be dedicated to five of the most frequently asked questions. So, you can start your search here, and hopefully find all the answers you need.
Instagram has a fantastic support system, and almost every question imaginable has been asked. If you are still stumped after reading our blog, don't hesitate to visit their FAQ page. If you would like some more in-depth training and someone to help you walk through your issues, we can help you with that. We offer individual social media training to walk you through on how to use each platform. If you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
To visit Instagram's FAQ page, follow the link below:
There are so many incredible tools to help grow your business. Some of them are waiting right under your fingertips. Do you know about Facebook Business Manager? Have you begun to use it? It's time friends, and here's why!
Hello Summerville! Here is a toast to each of us for taking the next steps towards a sense of normalcy. We are hanging in there together, and we continue to appreciate your support. Let's keep loving our little town, and continue to move towards the future.
Business management is so important to keep any company running smoothly. Keep up with your clear communication and a positive and decisive workflow. Did you know that Facebook offers business management to its users? In this blog, we are going to be discussing all the great things Facebook Business Manager can do for you and your company. We will also be discussing how it can make things much easier for you and your company.
Facebook business manager was developed to help keep you organized and to help you stay in contact with your employees. It is a tool that Facebook developed to help any business that uses it to manage and maintain all of their company's pages, ad accounts, pixels, catalogs, and more all in one centralized location. This tool allows this information to be used, utilized, and attainable to your employees who need access to it. It also doesn't require you to share yours or your client's personal or login information. Of all the tools available to you on Facebook, it is one of the best there is. You can track results and optimize your work as a team. Best news of all, it's a free platform to use.
If you don't already have or use Facebook Business Manager, you need to begin looking into it. No matter the size of your company, if you are running a business along with maintaining your personal Facebook page and its safety, it's a must-have.
If you fall into these categories, you should begin setting up and working with the Facebook business manager.
Do you fall into these categories? Remember, switching to using Facebook Business Manager will allow you to share only what your employees need. It helps them to stay up to date, in communication, and you can still keep your personal account separate. You also need to claim permission to your business page. As Facebook and Instagram continue to change, if you don't claim and control the permission of your business pages, you could lose your Facebook Business Page.
Having a Facebook Business Account will also allow you to create custom audiences, which is half the battle of getting your product or services out there. You need to know and understand your demographic to create effective ad campaigns and to get your service/products in front of the people who will buy it. Finding and targeting these groups can take a lot of time. Having these groups created for you and being able to connect with them quicker is amazing. The platform allows you to run multiple ads and accounts (or assets) at one time, too. You can stay organized in all branches of your company. Truly, the only disadvantage you could be facing is having to take the time to learn about how this platform works and how best to utilize it. Which, considering how much it offers you and the time it saves, is worth it!
In short, the Facebook Business Manager allows agencies that run the business side of companies on Facebook to link to their client's pages without having employee accounts linked as administrators. It will give those who use it unrestricted access to all of the features within the business manager itself. They will be able to post to their client's account, customize their pages as desired, and even be able to link apps to the account. No employee would be able to use any account inappropriately.
If you still aren't sure about using Facebook Business Manager, now might be the time. Facebook has been pushing it so hard, especially in the last year, that it might turn out that you'll end up being made to use it. Facebook could automatically change your account for you. Don't fret, it's not as daunting as it seems. It is a lot easier to use and work with once you understand it. It is a great tool that we use and recommend. You got this! Also, don't forget! We offer individual social media training to review these features. So, if you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
In our most recent blog posts, we've talked about the importance of why you should be using stories and live streaming in your company's workflow. This blog is going to be dedicated to actual tips on how to make these videos and what you need to be thinking about while you do!
We've made it to May, Summerville! Our quiet little town turned into a ghost town as the pandemic set it, but it is turning back into a vibrant and beautiful city as we all slowly open our doors again. We are so thankful to see so many of our fellow small businesses open their doors again and return to full operation. We know this has been a difficult time for our amazing town, but getting back to a sense of normal proves just how tough Summerville is! While we work to get back up to speed, we do encourage you to continue to stay safe and smart. We are still in this together!
Have you been playing with adding Facebook and Instagram videos into your workflow since we shared so much information on why you should be doing so in our last few blogs? Have you been even more daring and tried live streaming on either platform? Remember, now is the perfect time to use these tools to your advantage. You can stay in touch with your followers, keep them up to date with when you might be reopening, what safety precautions are going to be taken, what might be changing, and check-in them in real-time! This gives them a true sense of connection when they get to see the real you in a very real, not directed or perfectly edited, live video. Let them fall in love with all the reasons why they love your company and brand all over again! So, throw away your fears and worries that your videos or live streams won't look right, that they won't look good enough, or you'll look funny. That will never be the case. You are a professional who is passionate about your company and brand. The rest just takes a little planning, practice, and care. Follow these tips and suggestions to make seamless and effortless Livestream videos that you will be proud of and will no longer dread doing them!
Livestreaming is accessible for everyone and is an incredible tool to connect you with your audience in seconds. You want to inform them, connect with them, and converse with them on a real human level. You need to put in a little work and practice before you press record, making sure that your phone is charged and that your mom's call won't disrupt the video. But if you follow these simple steps, your Livestream videos will be outstanding. Don't hesitate! We are starting to make moves towards some sort of normalcy, so get back to what you're good at - running your business! Use this tool to show off what you do best, and why you enjoy doing it. We are here for when you need us, Summerville! We are so impressed with your resiliency and are proud to be apart of the Summerville family. Stay safe and be well everyone!
We promised more information on the importance and joys of adding Facebook Stories to your workflow, and so we are going to deliver!
Hello again, sweet Summerville! Welcome back. We hope you and yours are staying safe and healthy. Keep washing those hands and practicing social distancing! If you have the chance, we also encourage you to support local businesses as much as you can right now. So many of the staples we love that are Summerville through and through need your love and support. Get carry out, pick up some coffee, and visit your favorite local artist's websites or Etsy pages! Every little bit helps right now, and we encourage you to pay it forward. If you'd like some recommendations about some of our favorite local businesses, please don't hesitate to reach out to us! We have been enjoying our fair share of our favorite Summerville things thanks to delivery and pickup!
Now, let's jump back into some work. Our last blog kicked off our blog series discussing the importance of Facebook Stories. We just had so much to share - we couldn't limit it to just one post! Even though we are all smartly practicing social distancing, one of the many ways we can all stay connected is social media. We can stay close and remain in contact with as many people as our hearts desire thanks to social media. This is why it is so important. You can remind your audience that you're still here, you still care about how they're doing and that you and your company will still be here when all of this is finally over
YOUR CUSTOMERS; THEIR NEEDS
We've touched on the topic of customer experience and service multiple times throughout our blogs in the last few months. The importance placed upon it needs to become one of your top priorities. Good customer service is one of the top digital trends for 2020. How to listen and connect with your clients needs to evolve and grow over time. We love being heard, and we all love when our opinion is valued and listened to. Stories, videos, and going live on Facebook gives your client an in-person opportunity to give and voice their opinions. It opens up the floor to more of your followers to join in on the conversation and to agree and disagree with their peer's needs or opinions in a safe and productive environment. Take what your followers say to heart. If they aren't opinions or needs that you feel are in your companies best interest, that's ok. But acknowledging them means a lot to your customers. You can create images and stories to hype up announcements, new products, sales, and exciting events they can all attend - either online or hopefully soon, in person. When you go live on Facebook, you can see the comments your follows are making in real-time and you can physically respond to them. What an instant connection! You can answer questions, solve issues, express gratitude, and connect with your audience in real-time. This frees up time that you would be spending answering these questions and concerns via email or phone call, allowing you to get back to work.
Being consistent is an excellent tool in branding and leading a successful company. Being consistent creates a subconscious connection between you and your clients and a sense of safety and trust that they can depend on. But, that doesn't mean that everything you post has to be the same. This can draw more of your follows to check out other platforms that you run your social media on, and is another tool you can use to get your customers excited. For example, you might only make announcements about new products, deals, and giveaways on your Facebook stories. But, you hint on all of your social media platforms that to view and learn about these announcements you have to view it on Facebook stories. This can then bring your Instagram or other platform's audience to your Facebook page and vice versa. This is a great way to cross-promote your social media platforms and to keep up traffic to all of your pages. Also, different audiences prefer different types of social media platforms. When creating any story, tailor them to the platform and the audience that prefers it. Not only are you speaking to your audience through your Facebook videos, but you are also speaking to a very specific group and demographic.
IT'S ALL IN THE TIMING
Just like Instagram, Facebook Stories live right at the top of your followers' Facebook feeds. They are the first thing that pops up once the app is loaded on their phone or computers. Staying at the top of their page and in their minds' eyes is very important and effective for your business. This is very similar to putting in the much needed time for SEO and getting your company in the top few results in Google searches. This is why you need real and in the moment, not perfect, videos. The more honest they are and the more you draw in your audience, your stories will remain in a consistent spot in their feeds.
Are you getting excited about the potential Facebook stories can bring to you and your company? We hope so. Even if you're still a bit skeptical, now is a great time to try out the many features Facebook stories can give you. Have fun, be bold, and be honest. Your audience, customers, and fans love and support you for a reason. Let that reason shine through your posts! Don't let your audience forget about you, and don't forget about them. We hope you're doing well, Summerville. We miss seeing you and look forward to enjoying our town together very soon. Stay safe, stay smart, and stay home!
In our last blog series, we discussed how important and exciting Instagram Stories can be for your company and your ad campaigns. In this blog series, we are going to be discussing the pros of adding Facebook Stories to your workflow!
Hello Summerville! It's been another strange few weeks. We are still open and operating, and very thankful to our clients during this time. We are also very thankful to do our business online and in the safety of our own homes. While we are still very busy, the safety of our clients and employees is at the top of our priority list. How much are you appreciating Google Hangouts, Google Duo, Zoom, Skype, and all platforms of video chats right now? We certainly are! Seeing the faces of our clients and employees right now in this digital fashion is so needed and so important. In turn, making the most of your digital fingerprints and social media platforms for your company is more important than ever before. We are all on our phones and computers more than we have been in the past, for work, to fill up our free time, and to keep some sort of normalcy in our lives. This is the best time to stay in touch with your customers and your audience, while they are sitting there waiting on their phones and computers just like you are. A reminder of your appreciation of them, that you miss them, and that you're thinking of them will be very appreciated and will help your company during this difficult time. It will also help amp you up to business speed once everything returns to normal again. We have just wrapped up our blog series on the importance of using Instagram Stories. We thought the next set of blogs should focus on the importance of using stories on Facebook and its many benefits. And believe us, there are quite a few!
Think of how important and fun videos have become on all of our Facebook feeds, both on our professional personal Facebook pages. For the first time in history, social media is finally being used for what it is created for, thanks to the current situation. It is bringing us all together and keeping us in contact. We need one another more than ever, and having a personal connection via your social media platforms is the perfect way to do so. Why not stay connected to your clients, followers, and audience in a personal way to help everyone stay focused and positive? For the first time in our known history, you get to have face to face personal interactions without asking anyone to leave their couches or homes. As a matter of fact, you wouldn't want it any other way.
Similar to Instagram, Facebook stories are one of the newest ways to connect and show off your brand and company in a very fun and creative way. The videos you post on Facebook stories last the same 24 hours and provide a very user-friendly platform for anyone who wants to create a live video, post a video onto your stories, or upload a video or picture to your stories. Think about it in terms of numbers. Facebook has over 2.23 billion active users every month. That is over three times the amount of users that its story rival Snapchat has. That is a HUGE group of people that could become potential customers and followers, and they are just waiting to meet you!
This is a great place to start! Don't worry, we still have a little bit more to share. That is the glory of a two-part blog! We get to see you again (virtually, of course) and you get to keep on learning! Stay safe, stay healthy, stay smart. We are here for you Summerville. We are in this together and we will get through this together!
With so much information to share about Instagram stories, we couldn't put all of the information in just one blog. We had to split them up! More information is always good, especially now since we all have a little more time to sit and read. Let's keep learning about Instagram!
Hello Summerville! As our quaint little town continues to get quieter, and we all start to settle into our homes, we wanted to continue our blog about the importance of Instagram stories, and how they can be beneficial to you and your company. Remember, as many of us are starting to work from home or remotely (some for the very first time!) it's easy to get overwhelmed with everything. Take this information as your daily dose of education, and see what joy it can bring to your social media campaigns! These tips are to help your followers increase, keep your engagement up and active, and to reach your audiences like you never have before. This is a wonderful time for that! We are all on our phones and computers more than ever before, why not do a little good with all this time? Sit back and relax. Have that second cup of coffee you've been craving, you've earned it. Let's get our minds off of everything and talk about Instagram!
Don't Repeat Yourself
Using the same business techniques over and over again can get a little old for both you and your followers. Why not shake up what you're doing in your marketing? Using stories or videos in your stories can be a fun opportunity for you and your team to create and work together. It can help build a fun and closer working relationship together, let an employee out of their shell or let them shine in ways you might not know they could. Think about it, this is a form of advertisement. This new type of advertisement can help keep the attention of your audience in this ever-changing world. You already have so much to work with that you don't have to spend a ton of time or effort to build a social media platform from the ground up like many companies did when they first started using Facebook or Instagram. You are just learning a new tool inside the application that is fun, exciting, and unique. There is a little extra fun in Instagram Stories than what a picture-perfect profile can offer. While your feed may be portfolio perfect, you can add fun stickers, emojis, text, drawings, music, and more to your stories and videos. While this additive might not be as professional or have the look for your feed, it has the fun and real quality people want to see!
Hashtags Me Not
Hashtags have been a controversial topic for social media for some time now. How many should you use? How many are too many? Am I using them correctly or am I going to get in trouble? Are they drawing in the attention I want? Hashtags were created and are used to bring followers of certain topics together and for that group of people to see each other's pictures. But, as hashtags have become more popular, there are some new downfalls. If you use too many, post them in the comment section of your profile post, or use a very popular hashtag, you and your company could see some harsh repercussions. Your account could be frozen for over a week and you wouldn't be able to post, comment or follow anyone back. Your posts might not be seen or could get buried in the shuffle by the app itself. Your posts could even get removed. As of now, Instagram stories are neutral ground. Along with all the fun additives you can put on top of any posts in your stories, you can add hashtags and tag others and your post won't be pushed for doing so. Doing this can bring even more attention to your account, and invite more of your dream demographic you're trying to reach to follow and see what you're all about. Also, if your account does get frozen and you're unable to post to your feed, you are still able to post on Instagram stories with no issue. This will keep you in touch with your followers and their algorithms.
Thoughts For The Road
Are you still not convinced about Instagram Stories? I think we may have a few other things to add to finally convince you!
We hope that this blog has shed a wonderful light on Instagram, Instagram Stories, and the wonderful tools that this exciting and useful app can bring you and your company. This is a great time to start brainstorming, playing with the app, and seeing what specialized things you can make and create for your company. That is the great thing about these apps - you have so much freedom to make it your own. So go out and create! Stay safe Summerville, we are here rooting for you and all of our small business friends!
Social media can be overwhelming. Each platform is starting to offer more to each of their applications. Sometimes those bells and whistles they keep adding on can add to your frustration. Thankfully, if you just take a moment to understand why these little additives are so important to you and your company, you can stay ahead of the times and right in front of your followers with no difficulty.
2020 has been an interesting year, to say the least. To keep you distracted from the news and the hours of scrolling we have all been doing this past week, we wanted to keep on chugging with business as (mostly) normal. We want to give you something to think about while you're working remotely from home or while you're focusing on the next step of what to do. So let's get right into it, and talk about one of our favorite social media platforms; Instagram!
Instagram can be a place of joy, frustration, confusion, and an amazing advertising tool. We've talked about the importance of staying on top of digital marketing trends and how they can truly benefit you and your company if you stay on top of them. One of the biggest trends happening on Instagram right now is the use of the story option. You can add pictures or videos to your story, and it's an interesting and unique tool that more and more companies are starting to take advantage of. Companies are posting pictures and videos of things at the moment and connecting to their followers in ways they never have before. What's exciting about them is that they give your audience and your followers a real behind the scenes look into the heart of your company. Stories give your followers a sense of humanity because they can see the people at the heartbeat of the company and product they care about so much. It's comforting and endearing. In a world drowned out by social media and that is taking away our human connection from one another, this incredible tool and trend are turning us into beings that crave this insight and are pushing us to be apart of it all. In this two-part blog post, we are going to be discussing why using Instagram stories can be very helpful to your online business, and why you should be using them in your Instagram account.
Ready, Set, Engage!
Are you still skeptical about using stories on Instagram? Does it make you a little uncomfortable to think about as an option for your social media, or you see no point in it? Well, the first huge benefit of this particular tool, is that it will give you page top-notch engagement, and allow that engagement to be consistent. Stories aren't something that lasts forever on your profile, they only stick around for 24 hours and then disappear. You can decide to keep them on your Instagram page as a Permanent Highlights if you so choose to (which, if it's great content - then we encourage you to place it into your permanent highlights. The key is to reuse content!) they'll be around as long as you want them to. You can use Instagram Stories to get your followers excited about your product and to stay in contact with you. It's a great storytelling tool, and a great way to add excitement to what's happening right now. You can build up the excitement for every story by mentioning in your Instagram profile that if you watch these videos or look at pictures, your followers might receive special deals, get exclusive looks at new products, and be the first customers to hear new information. Automatically, your followers get excited about being a part of this "in crowd" and will keep them coming back for more. They will check in on your actual profile more often to see when the next video will appear, and while they're visiting they will get to know you and your brand better. Even though not everyone will get a chance to see these Instagram stories, everyone who will see them will get excited.
No Point in Perfect
The great thing about going posting in your stories is that every video or picture you post to it never has to be perfect. They still need to follow proper business etiquette, but if the video quality isn't the best, if the lighting isn't perfect, or the weather didn't turn out that day to do an outside shoot, that's ok! These imperfect moments shows real humanity to the whole situation and in your company. You are just like your followers, posting videos and content that comes from the heart and is going with the flow of life. Do you know how refreshing that is in comparison to perfectly cut little videos that took hours and cost tons of money to make? You can find those everywhere! But where is the heart in those?
These videos and pictures can also be seen and will be seen as real-time moments and action shots. Plus, if this is fun or important information and it doesn't look quality perfect, that's also ok. It's the heart of the content that matters and what your customers, followers, and viewers will remember. The message will still be delivered without messing up the flow of your profile, too. Your Instagram profile can be kept picture perfect and on-brand with the consistent and professional flow you've built, all while still using the stories to show off your brand in a more personal style.
Algorithms of My Heart
Instagram has been seeing a lot of big changes in the last year or so. Now that Facebook owns Instagram, we are very confident that there will still be many more changes to come. One of the biggest changes we've seen is how posts are displayed and what determines the order that they are displayed in. They used to be shown in the order of when they were posted. Now, they are shown in order based on what the built-in algorithm believes you will enjoy the most. This is based on your interests, what you look at regularly on your Instagram page, and what you have created as your personal demographic. If your company doesn't fit into this algorithm, then your posts and account could go unseen for some time, or maybe not even at all. The great thing about using stories or going live in this situation is that they are posted in real-time and are posted in the order that the users post them in. Your followers will have a better opportunity to see you pop up on their feed without getting lost in the shuffle if you use Instagram stories. The more you post in your stories, and the more they're clicked on, the more often your posts will be seen in your follower's feed. This will help click you into their algorithms, and help to become a permanent part of what they see every time they open the app.
That's all for now! What do you think about Instagram stories so far? Are you already using them and this blog post made you appreciate them a little more? Are you getting excited to try out an Instagram story for the very first time? Or are you still a little confused about what it all means? Keep all of this in mind until our next blog, and please feel free to reach out and ask any questions you might about this topic. We are here to start that conversation with you. Until then, stay safe, healthy, and smart. We love you, Summerville!
Marketing trends feel like they're changing constantly. Sometimes faster than most companies and individuals feel like they can keep up with. Believe us when we say that we can relate to that. But don't get discouraged! This is a new year, and with that comes new and exciting marketing trends that will last the whole year, and help you grow stronger and better than ever before!
It's a new year, which means new things to keep up on! Business doesn't stop for anyone, and we understand that better than most. A new year is an exciting time, but you have to keep up with it or it'll leave you in the dust. With the dawning of 2020 comes the dawning of new social media trends, digital marketing trends, and business trends that are a step or five beyond what we saw in 2019. It might be overwhelming to think about it that way, but at the end of the day - you should be excited! It's time to take new tricks of the trade and see what works best for you and your unique company. Everything in the business world grows and changes, just like we do! It's important to keep up with these changes, just as it is to keep up a strong marketing campaign, a strong social media fingerprint, and not let your social media get pushed into the background. You and your company were made to stand out. You need to keep up with the trends and the times so you're not left behind, or spending time or money on things that just don't work anymore.
There will always be new trends, it's the way of life. But what you do need to be doing is researching what trends are popular, what's working, and what is going to stick around longer than a fad might. A trend will be effective to many groups of people and will influence your business as a whole. A fad will only be popular and affect certain people, and that is something you want to avoid. To get you back on the right paths of trends and leaning away from second long fads, we are going to be sharing and discussing some of the digital marketing trends you're going to be seeing in 2020 and for some years to come!
We hope you are just as excited as we are about these trends. These are just three of the most popular that you will be seeing. Remember to continue your research and to keep learning. The more you can learn, connect to your audience, and understand who you're targeting, you'll be more ahead of the game than you'd expect. Time to hop on board, everyone! Thanks for joining us for another exciting blog. Until next time, stay caffeinated and loving Summerville!
Gaining online traffic to your website can be a little tricky, but the more you understand the different types of traffic and how to get them to your website, the more you can build your business online and off. Take the time to continue learning about the different types of traffic and how it can help you and your company!
February is here! We mentioned how much we love love, and we wanted to continue that with you. In our last blog we started the conversation about what online traffic to your website is and the different types there are out there. Remember, many different types of traffic can visit your website, but we are focusing on the four most popular. In our last blog, we talked about direct and referral traffic. In this blog, we are going to be finishing out with talking about organic and social traffic. These two are some of the most tangible and easiest forms of traffic you can implement into your company and very easy to add to your online advertisement goals.
TRAFFIC TYPE THREE: Organic Traffic!
This type of traffic comes from an online search. An online user isn't specifically typing in your companies name, because they don't know who you are yet. But they are searching for a specific product or service and want a recommendation for something. They type in something that relates to your business, and if you use this type of traffic properly, your company will pop up in the top three website options for them to choose from. The best way to increase this type of traffic is through SEO - (S)earch (E)ngine (O)ptimization. This will place your business at the top of a Google search, so, likely, your website will automatically be picked first by the online user. SEO labels you as being the authority and pro on the topic you're being searched under and helps increase your Google and Online ranking. It is very easy to track this kind of traffic, and the more work you put into it the higher the return you will receive. The big factor in putting work into this and making Google recognize you as an authority is having high-quality content. You need a beautiful and well-designed webpage and Social Media pages, a very safe hosting site, and written blogs posted to your website at least twice a month (AKA what we provide to our clients!). Being very present and active on your Social Media Pages will also help dramatically with this type of traffic too.
TRAFFIC TYPE FOUR: Social Traffic!
This kind of traffic is cultivated by people visiting your website by finding you on a social media platform. They are so interested and intrigued by your brand, that it causes them to visit your website through a link you've provided in a call to action or posted on your social media pages. The more followers you gain on your social media platforms, the more of this type of traffic you can gain. What helps is posting at least once a day on your platforms, being on-brand and consistent when you post, and staying connected with your followers. You need to interact, communicate, and respond to any posts and messages. It can't be a one way street of communication to be successful in this type of traffic. Don't be selfish in this form of traffic. Don't just post to gain followers and traffic. Your goal should be to create a vibrant community that you're proud to be apart of and that your brand is proud to be a part of. This is what social media was created for. If you see that a certain type of social media platform is working better than others for your company, adjust your time and budget accordingly. Post on all platforms, but be realistic in what is bringing traffic to your website and what is not. This reflects the demographics and age range of who is visiting your website, which is ok! Just be aware of these factors.
You not only need to be aware of each of these forms of traffic and understand how they work, but you also need to know how they help and how to achieve them. You need to track the success of each form of traffic that is coming to your website as well. Google My Business does track these numbers for you and you can find them in your information account under the Acquisition Tab. After you open this tab, you can find it in the Overview section. This gathered data can help you see what types of traffic you're consistently doing well with and the ones you're not doing well with. If there is a type of traffic you want more than others, then it's time to switch up your plan on how you are marketing yourself to gain the traffic you want. Have better offline marketing for the direct traffic or perfect your social media platforms to gain Social Traffic There is a trick to each of these types of traffic, and depending on what works best for you and your company, is what you need to put your focus on!
We hope these past two blogs have helped you understand a little bit more about online traffic and the importance it can bring to your website and company. Understand that each of these types of traffic is important and necessary to grow your businesses. You need to add goals of gaining traffic to your website to your goals of online marketing, and you need to understand your audience and the demographic you are wanting to target. Once you can harness these ideas and understand what type of traffic works best for you, then you'll be unstoppable.
Keep working hard, driving forward with your goals, and staying caffeinated!