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Get to know the hilarious, hard-working, and creative individuals that make up the Creative Consulting family one blog at a time.
Hello, Summerville! It's that time again where we introduce you to another incredible member of the Creative Consulting team! So grab your favorite fall beverage (have you seen Cuppa Manna's fall menu?! If not - go check it out NOW!) and get settled in for another wonderful read!
I know, as the blog writer, that you hear a lot of things from my perspective - but it's all I have, right? It's been so fun getting to know my coworkers a little better every time I sit down in my favorite writing chair and get to work on these profiles. We all create our own work schedules, so often through the week, we are like ships passing in the night. We see one another on Mondays and during other weekly meetings, but sometimes we might go a whole week without seeing one another. The freedom we have to create, work, and make CC possible is something that I consider a huge gift. Life, right now, has been so strange that creating a workflow for myself (and how everyone on our team has been doing) is a blessing. So, when I sit down to write these, it's like my teammate is sitting right next to me and we are sharing a laugh over an inside office joke. Nothing like work making you smile, right?
This woman was one of the very first team members that was hired after I was brought on. I came into the office during a huge transition, and for a while there our little family only had 5 members in it. It became apparent that we needed to grow and we needed some incredible talent to help Creative continue its upward climb. That is where Ms. Lizzy Smith came into the picture! Again, Meg and Stephan have an incredible way of hiring people who just fit together. Lizzy fit right in without a second hesitation. She jumped right into work and has kept creating incredible designs and websites since the day she began. Always positive, always quick to laugh, and excited about the work at hand - it has been wonderful to work with Lizzy. I constantly learn something new about the design world from her, and about social media at large. Also, another fun fact, we both got engaged a few weeks apart. There MUST have been something in the water, don't you think? I hope you enjoy reading this as much as I did. It is my pleasure to officially introduce you to Lizzy Smith!
After reading all of that, aren't you inspired to do an all day marathon of the Harry Potter moves while eating a pile of popcorn and starting a new Pinterest board full of DIY and design ideas? No? Just me? Well, that sounds like a perfect day for Lizzy and me then! Again, it's always so fun to read through these. Even as the writer of the blog and the individual who came up with these questions, it's funny how often these particular questions don't come up during the workday. You spend so much time talking about work (of course) and other random topics of the day, and you might not even know your coworker's favorite food! Now that I know Lizzy and I love popcorn so much, I finally have an excuse to buy those giant popcorn tins around the holidays full of flavored popcorn! Which, I will of course, be bringing into the office. Maybe. There you have it, Summerville! You now know one more member of the Creative Consulting team! I hope you've enjoyed this blog - and I look forward to introducing you to the last four members of our team in the upcoming weeks! Until next time, make sure to look for the positives in any challenge you might be facing this week, and treat yourself to something from your favorite local shop, bakery, coffee shop, or restaurant this week!
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We are finishing up our blog series on the best ways to handle negative social media comments. We know it's a difficult situation to deal with, but with enough preparation, you can be ready to handle anything!
Hello, Summerville! Welcome back to part two of our blog about handing negative social media comments. We hope that part one of this blog gave you a good basis for how to move forward if you are faced with this issue. As we mentioned before, this is not something we would wish on anyone. Sadly, it is very possible. Hopping on the internet and telling everyone exactly how you feel has become a trend since the dawning of Facebook, if not sooner, and has continued to grow stronger in the years following. As a business, you prepare for the inevitable with insurance, a strong plan, a good financial team, and a good workforce. Why not be prepared for everything you might face? Keep a watchful eye on all of your online networks, and be ready to handle everything and everyone you come across with an attitude of being calm, cool, and collected.
It might be incredibly hard, but take a moment to see the issue from the client's point of view. There will be people who will be angry just to be angry. If the product or service your company offers is broken, doesn't deliver as promised, or arrives extremely late, apologizing and owning up to your mistakes will help. Offering a discount, refund, voucher, or replacement can also help calm the tension at hand.
Make sure you are aware of the comments you're receiving. Keep notifications on and connect them to a phone or email that will be checked and monitored frequently. Also, make sure to follow up with any complaints and follow through with what you promise to offer your client. Make sure you understand what the problem is and discuss how it can be fixed. Once these terms have been agreed on, follow through with them and check back in with your client to make sure they're happy and satisfied with the situation. This shows that you really care, and you didn't just fix the problem and forget about them.
Sometimes you will run into a situation where an issue is out of your control. A system error could be beyond your knowledge to repair, your suppliers that help create your goods and services could be doing something to harm the quality of your product, and sometimes you are in a situation where you don't have the answers or a way to fix it yourself. That's okay - you're human. This doesn't mean you just toss it away and brush the problem off, you still have to fix it. What you can do is outsource someone who can help you. Recruit a good IT company, find a new supplier, and find the best of the best in what you're having issues with. This can cause a hike in price than just refunding your customer, but this can be a priceless decision to help keep your customer and continue bringing in others. It is never wrong to ask for help with something you don't know! Not only can this help relations between you and your customer, but it can be a learning opportunity for you and your team as well!
According to Forbes, 84% of people who go looking into a company online say they trust the reviews they see. Sometimes you can't help how people will respond or react, their anger could be something completely out of your hands. If you can, try to get ahead of any potential problems so negativity can be avoided. Listen to your customers before things get difficult. Have you been hearing similar small complaints? Have you been hearing the same suggestion over and over again? Have people been supporting you for a significant amount of time, but have been asking for a revamp of your goods and services? Listen to them! They are giving you excellent free advice, why not take it? If you can get ahead of the curve, this can help avoid negative situations.
Negative comments are bound to happen. It's how you deal with them that will make all the difference. Everyone is allowed to have their opinion, but make sure your voice as a company isn't quiet. Don't be afraid to connect with these unhappy people, human to human. Remember too, one bad comment does not reflect your company as a whole. Take it in stride, and keep doing what you do best! If you need help or would like to learn more, please contact us! We look forward to talking to you soon!
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Creative Consulting: A Spotlight On Jen Gilmore
Get to know the hilarious, hard-working, and creative individuals that make up the Creative Consulting family one blog at a time.
Hello, Summerville! We hope you're doing well! Things at our office are going well - we are now entering the busiest part of our year, and things are gearing up for everyone on our team. This year has already been busy for all of us, which I can say that we are all thankful for. Working for a small local business, you get to see so much up close about each of your clients and everyone you work with that you wouldn't at a big corporate office. It's unique, special, and honestly really exciting. You get to know your clients, you are proud of their daily hard work, you get excited about the work you're doing for them, and are thrilled to see what's next for them. Instead of getting stressed out about the busy season, we are looking forward to taking on the challenge and are so excited to see what level of growth this will push us all to.
Getting ready for a busy season is only possible with an incredible team, which is why I have loved doing these spotlights on my fellow team members. Every Monday, we have a team meeting to check in to see what is coming our way in the upcoming week, what new projects are on the docket and to check in with one another. I feel that with every meeting, I learn something new about these incredible people I work with, and am in awe of the work that they do. I met Jen last fall after I had been out of town doing a show in North Carolina, and she was already a part of the family by the time I got back into town. Have you ever worked with someone and they are the cool new kid in town? That's Jen. Talented, hilarious, and loves cats just as much as I do. We spend a lot of time bonding over our favorite Charleston restaurants, cute pictures of our cats, and her educating me on the wonders of Filipino food. I've never wanted to travel more than after she tells me about all the incredible dishes she makes with her family. Her work for CC is incredible - I am not a designer or graphic artist in the slightest, but I appreciate those who are. Her work is so unique and beautifully crafted, that I always get excited to see what she is working on. It is my pleasure to introduce you to my teammate and friend, Jen Gilmore!
How long have you been working at CC?
7 months in September
How did you hear about the position?
While I was in my last semester of college, Stephen came into our class promoting an internship position at Creative.
What do you do for CC?
I’m one of the graphic designers here. I help make businesses look real good. I create logos and graphics for social media like daily posts and ads.
What is your favorite part about working for CC?
I love how we always laugh. It doesn’t matter what kind of morning I may be having, I know I’m going to laugh and have a good time in the office.
What have you learned since you worked at CC?
Since working at CC I’ve learned more about logo design and logo animation, a little about the business side of Creative, and that Stephen loves Taco Bell.
What is your favorite part of your workday at CC?
My favorite part of my workday is being able to check tasks off in Hubspot… so satisfying.
Favorite memory at CC so far?
It’s so hard to pick a favorite memory. I keep thinking “Mondays”. Mondays tend to be full of good laughs.
Favorite Summerville Small Business (besides CC)?
I love Coastal Coffee Roasters. I used to go there religiously before I moved to James Island. It always reminds me of the sweet coffee dates I had with my husband before we got married (cue the “aw”s).
What is your education background:
I have a BA in Graphic Design from good ole’ CSU.
What are your hobbies:
Printmaking, escape rooms (me and my husband are addicted to them), tabletop games, trying out new restaurants, watching anime, and riding my new bike (it has light-up wheels).
What is your favorite book, color, song, movie:
Favorite Food: Filipino food! Sarap!
Favorite Restaurant in Charleston/Summerville:
I literally can’t decide. Charleston makes it too hard to have a favorite restaurant because most of them are so good! So I’m just going to say my mom’s house cause she makes the food I truly crave.
Favorite things to do in Charleston/Summerville:
Pretty cool lady, right? I have to agree with her. Mondays are by far one of my favorite days of the week. I know most people dread them, but always knowing that we will spend time laughing together to get our work week started is pretty special. I look forward to introducing you to more of our team members, but until next time, stay safe and be well Summerville! Make sure to look for the positives in any challenge you might be facing this week, and treat yourself to something from your favorite local shop, bakery, coffee shop, or restaurant this week!
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Dealing with negative comments or bots is sadly something every business needs to prepare to handle. It's not a fun situation or topic, but it's always best to be prepared.
Hello, Summerville! How is our favorite city? We hope you're staying safe and making the best out of your week! This week's blog is going to touch on an uncomfortable topic that sadly every business that has an online presence needs to prepare for. When a company creates its online presence, its goal is to create a positive community to share their products, services, knowledge about their industry, to connect with their customers and future customers, and connect with anyone who happens to discover their brand. With the freedom that the internet allows and the ability to hide behind a keyboard, this positive community isn't always positive or well-received. People will have their opinions and the internet allows them to share them in an instant, regardless if they're good or bad.
In a world dominated by Google reviews, Yelp reviews, comments, and opinions, staying on top of these interactions is incredibly important. It's not a pleasant part of owning a business today, but it is a reality. Hopefully, this isn't something that you'll have to deal with often but just in case, it's always best to stay prepared. Social media and the internet has its own culture, its way of interacting, and its way of how best to communicate. It is a different animal compared to dealing with an upset or disgruntled client in real life, which is why many of the normal practices of dealing with these situations might not work. In this two-part blog, we are going to give you a few tips and suggestions on how to deal with handling negative comments, and how to move on from them.
Many trolls, scammers, and bots are trying to get an emotional response from you so they have the upper hand in making you and your company look bad. Don't allow them to do this. First, make sure to document these posts or comments. Take a screenshot on your phone or computer just in case. Deleting the comment won't be in your best favor. It could anger the person who commented in the first place, and it could also bring your integrity into question by the commenter and anyone who saw the post before the comment was removed, according to Penn State's College of Agricultural Sciences. The only time you should remove a negative comment is if it has nothing to do with your company or if they are inappropriate. Remove these comments and block the user who is abusing and attacking your social media platforms. This is an example of people being mean to be mean.
Make sure to discuss your response with your fellow employees, if a response is necessary, and make sure to do it quickly. Anyone can see these comments, and news travels fast on social media. Make sure to get a handle on it before it handles you. With this being said, the continued conversation doesn't have to be in the public eye. Make sure to respond to every comment, but invite the disgruntled party to connect with you outside of social media. Invite them to email you or to directly message you to fix the issue at hand. Make it known to your customers where they can turn to if they do have issues and who they can speak to. This can channel these issues into a safe space instead of all over the internet.
The internet can be an easy escape and a wonderful addition to running your company. It can also be a harmful place for quick and ugly comments and opinions to spew. We do believe that inherently, people are trying to be good. Sometimes, a bad experience makes us angry for a split second, but that doesn't mean that we are bad people. The internet opened up a world of wonderful and it also opened up the possibility for a lot of ugliness. Learning how to deal with it professionally and quickly is a skill that you will acquire when owning a business. In our next blog, we will be continuing this topic and giving you more ideas on how to handle these situations. Until next time, stay safe and sound Summerville!
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Get to know the hilarious, hard-working, and creative individuals that make up the Creative Consulting family one blog at a time.
Hello, Summerville! Welcome back to another fun and exciting spotlight on another member of the Creative Consulting team! We are still enjoying these cooler temperatures - it seems like the heat just broke overnight. We know this might be a sad change for many of you who enjoy those hot and humid temperatures, but we are so excited for fall to settle in. I have noticed that it's starting to get a little darker a little sooner every night, and THAT is what I am the saddest about when it comes to letting go of summer. This has been an interesting year for all small businesses in Summerville, but we are so thankful for the continued support and love from all of our clients, friends, and followers. The Creative team is growing and expanding, and we are excited to introduce you to more team members.
Until then, we wanted to introduce you to our newest team member! This bright young lady was hired to work with us just as the pandemic hit, and we all met her for the first time during a zoom meeting, and have only recently met her in person. Even though it was a virtual introduction, she has felt like family since day one. I will never forget the first time she was apart of a team meeting because she brought a special guest with her. We all logged into the meeting, and a sweet black and white baby goat was sitting on her lap. If that doesn't wake you up on a Monday morning, I don't know what will! Dear Summerville, I would like to introduce to you Kelsay Pattillo! This bright Summerville native has been a wonderful addition to our Creative family, and I am very excited for you to get to know her!
Name: Kelsay Pattillo
How long have you been working at CC: Since March of this year.
How did you hear about the positions: I live in town and happened to be at Swank and saw the banner on the side of the building. I looked them up to see what they were about and if there were any open positions to apply for.
What do you do for CC: I am a social media manager and strategist. I research many different topics and curate content based on my findings and also touch on what is currently trending in each industry of my clients. I also manage their cross-platform social media channels by keeping everything up to date, replying to their clients through messages and comments, running ads each month, and more.
What is your favorite part about working for CC: My favorite part about working for Creative Consulting is the great work environment and communicating team. I love that we can all work together towards a common goal and all stay on the same page!
What have you learned since you worked at CC: I have learned that you can be creative in the workplace! Creative Consulting has allowed me to express my passion for marketing and add my creativity to it.
What is your favorite part of your workday at CC: My favorite part of my workday is working alongside my lovely co-workers!
Favorite memory at CC so far: My favorite memory here so far is the first time everyone was able to come back to the office from working remotely during the pandemic- I got to meet everyone and get to know them better! This was my first official day working in the office.
Favorite Summerville Small Business (besides CC): My favorite Summerville Small Business is Discover The Magic Vacations! It is a full white glove service travel agency, and their services are free! It is great to have a local travel agency that truly has its clients’ best interests at heart.
What is your education background: I am currently going into the very last semester of my college career and will be earning a Bachelor of Arts degree in Fashion Marketing & Merchandising Management.
What are your hobbies: I love to shop, hang out with my family and friends, and read. I also love researching and keeping up with trends within the fashion industry! Fashion is something that I am very passionate about.
What is your favorite book, color, song, movie: My favorite book is The Last Song, my favorite color is baby pink, my favorite song is Whatever It Takes by Imagine Dragons, and my favorite movie is currently the new remake of Valley Girl.
Interesting Facts: I love coffee, fashion, and Jesus.
Favorite Food: My favorite food is Mexican!
Favorite Restaurant in Charleston/Summerville: I would have to say Five Loaves Cafe and Margaritas for some good Mexican food!
Favorite things to do in Charleston/Summerville: I love to go to the Farmers Market when it is in season, go on golf cart rides through beautiful historic Summerville, and I absolutely love finding new and local coffee shops to try!
I have to admit, writing these blogs has been such a fun adventure for me. I spend my work hours researching and learning about companies and industry-related topics that I otherwise might not. I have learned so much in my time at Creative, and I have enjoyed learning more and more about my incredible coworkers. Each of them teaches me a little bit more about why I love this company, and why I love Summerville and its surrounding areas. I hope you've been enjoying these blogs as well - and I look forward to sharing more of these interviews with you! Until next time, stay safe, be well, and stay caffeinated!
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Creating a strong brand identity can make or break your company's success. Here is why it is so important, along with a few tips and suggestions to make yourself stand out!
Hello, Summerville! We hope you're doing well. The smell of pumpkin spice abounds, all of our favorite stores here in the square are starting to put out decorations. We also might be a tad embarrassed about the number of baked fall goods from Swank that we've already sampled. To say the least, we are pretty excited about fall! Celebrating Summerville, supporting our fellow local businesses, and creating exactly what our clients want is a part of our brand. The bright orange color we use in our logo is a part of who we are. We are quirky, hardworking, and usually a little over-caffeinated. This is who we are and what makes us unique as a company. All of these are traits that we are proud of and what we want our current and future clients to know about us.
All of these elements are a part of our branding. It's the part of our company that you see online, what you see when you drive by our office, and what you hear about us when you ask about us around town. Brand identity is the unique fingerprint that people will see and look into before they meet the people behind the business. This is why having a strong branding identity is so important.
More Than Just A Logo
Granted, yes. Your company needs a logo, a color scheme, and fonts that you'll use consistently. There is something very special in seeing your signage, window decals, business cards, website, social media, and stationary all decked out in your logo, colors, and fonts. All of these tools are necessary because you'll use them to catch the eye of your future clients. When it comes to the whole of your brand identity, this is a very small part of the whole story. Your brand identity is so much more than your meticulously created logo. It is your reputation, how you want people to perceive you, your unique and individual voice, and what you want to be known for. It needs to stand up to the challenge, support your business, and get your message across.
What It Does For You
Now that you've established what brand identity is what can it turn around and do for you?
It takes work to create your brand identity. Creating your logo didn't happen overnight, and your brand identity won't provide these amazing benefits to you overnight either. The steps to creating a strong brand identity aren't overwhelming, they're actually very straight forward. The challenge is implementing them into your workflow and your company's everyday life.
How To Get Started
As we said, strong brand identity doesn't happen instantly. It takes time, research, and doing all of those necessary tedious things that arent the glamorous side of owning a business.
The list goes on with the many ways you can create, strengthen, and grow your brand identity. This blog is just a peek into everything that is available to you. We did mention that this took time, right? Every company and business is different. You need to find what works for you. We just wanted to provide a little foundation for you to build on. The long and short of it is that brand identity is important and it's worth your time. If you need help or would like to learn more, please contact us! We look forward to talking to you soon!
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Curious about lead generation and exposure for your business? Not sure what the difference is between the two or what they can do for your online marketing? We are here to answer all those questions and more!
Hello, Summerville! We hope this blog finds you happy and well. This has been a very exciting few weeks for us, and if you've been following our social media pages (which if you're not - catch up!) you'll understand why! We've started a new local business feature, we've started a brand new video series answering all your business questions, and more! Stephen was also a recent guest on Invest Local!, a fantastic local podcast. Visit their website to hear Stephen give the insider scoop on what it's like to run a top-tier, full-service agency that handles client's brands from a hands-on and personal approach! We have so many exciting things coming our way, and we are so thankful for the amazing community of Summerville for helping us make it all possible!
One of our most recent posts on social media was dedicated to Lead Generation vs. Exposure. Did you know that there are two main types of digital marketing? That's right! Lead Generation and Exposure are those two main types. Lead generation seeks out new leads or sales and exposure grows your audience and brings awareness to your business. We wanted to dig a little deeper into these ideas and talk a little more about how both can help your company grow and why they're so important. If you want to know which focus is best for your business needs, reach out to us! We can help you understand the strategies used in each type of marketing, and help you create your custom system.
One of the most important things for businesses to gain through their marketing is to convert followers into clients. You don't want to waste time or money into an advertisement plan that doesn't get attention or any conversion. That goes against the whole purpose of why you have an advertising plan in the first place. With the way that the market is right now, and with so much up in the air, you want to make the most of your advertisement right now. Your goal, as always, is to attract the highest quality followers and leads that are going to turn into consistent and supportive customers.
According to Forbes, most new small businesses fail because they didn't have enough exposure in the beginning, to get the clientele needed to get them off the ground. Early exposure can help you get ahead of the game, ahead of your competitors, and help keep your head above water. The main focus is to grow your audience at a steady and productive rate. You need to understand and know your product and what demographic will be most likely drawn to your goods and services to make this a successful campaign. Once you understand that, you can begin to expose them to what goods and services your company offers, and why you're the experts in the world of your industry. It's an important process that needs to be seen in the early stages of your company and throughout its entire lifetime.
What is very important to remember is that both types of marketing are not only important to your business, but also to one another. Someone might be introduced to your company due to your exposure, and thanks to the efforts of successful lead generation, could become official clients. It can be difficult to pick and put either practice of marketing into successful action. We are here to help you make those decisions and to make that marketing dream become a successful reality. Have any questions? Please feel free to reach out, we'd love to hear from you! If you would like more in-depth training and someone to help you walk through your issues, we can help you with that. We offer individual social media training to walk you through on how to use each platform. If you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
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When Instagram becomes a regular part of your workflow, make sure you know what resources they offer and where you can find out more information when you run into a dead end.
Now that you've become more comfortable with using Instagram, Instagram Stories, and IGTV after reading our last few blogs, it's time to check back in and take a moment to refresh. Instagram, just like any business, has a dedicated (albeit a very long and detailed) page for all of its frequently asked questions. Sometimes, these pages can get frustrating because they don't answer what you need to know outright. Sometimes you have to go digging into the provided list of FAQs to see if someone has already asked your question before or not.
As we know, Instagram has become very popular since its introduction and it is now one of the most popular social media platforms out there. But, even with its popularity and the basic ease of using it, you can still run into a lot of questions and loose ends. Thankfully, Instagram has now been around long enough that your questions have probably already been asked. Luckily for you, this blog is going to be dedicated to five of the most frequently asked questions. So, you can start your search here, and hopefully find all the answers you need.
Instagram has a fantastic support system, and almost every question imaginable has been asked. If you are still stumped after reading our blog, don't hesitate to visit their FAQ page. If you would like some more in-depth training and someone to help you walk through your issues, we can help you with that. We offer individual social media training to walk you through on how to use each platform. If you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
To visit Instagram's FAQ page, follow the link below:
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There are so many incredible tools to help grow your business. Some of them are waiting right under your fingertips. Do you know about Facebook Business Manager? Have you begun to use it? It's time friends, and here's why!
Hello Summerville! Here is a toast to each of us for taking the next steps towards a sense of normalcy. We are hanging in there together, and we continue to appreciate your support. Let's keep loving our little town, and continue to move towards the future.
Business management is so important to keep any company running smoothly. Keep up with your clear communication and a positive and decisive workflow. Did you know that Facebook offers business management to its users? In this blog, we are going to be discussing all the great things Facebook Business Manager can do for you and your company. We will also be discussing how it can make things much easier for you and your company.
Facebook business manager was developed to help keep you organized and to help you stay in contact with your employees. It is a tool that Facebook developed to help any business that uses it to manage and maintain all of their company's pages, ad accounts, pixels, catalogs, and more all in one centralized location. This tool allows this information to be used, utilized, and attainable to your employees who need access to it. It also doesn't require you to share yours or your client's personal or login information. Of all the tools available to you on Facebook, it is one of the best there is. You can track results and optimize your work as a team. Best news of all, it's a free platform to use.
If you don't already have or use Facebook Business Manager, you need to begin looking into it. No matter the size of your company, if you are running a business along with maintaining your personal Facebook page and its safety, it's a must-have.
If you fall into these categories, you should begin setting up and working with the Facebook business manager.
Do you fall into these categories? Remember, switching to using Facebook Business Manager will allow you to share only what your employees need. It helps them to stay up to date, in communication, and you can still keep your personal account separate. You also need to claim permission to your business page. As Facebook and Instagram continue to change, if you don't claim and control the permission of your business pages, you could lose your Facebook Business Page.
Having a Facebook Business Account will also allow you to create custom audiences, which is half the battle of getting your product or services out there. You need to know and understand your demographic to create effective ad campaigns and to get your service/products in front of the people who will buy it. Finding and targeting these groups can take a lot of time. Having these groups created for you and being able to connect with them quicker is amazing. The platform allows you to run multiple ads and accounts (or assets) at one time, too. You can stay organized in all branches of your company. Truly, the only disadvantage you could be facing is having to take the time to learn about how this platform works and how best to utilize it. Which, considering how much it offers you and the time it saves, is worth it!
In short, the Facebook Business Manager allows agencies that run the business side of companies on Facebook to link to their client's pages without having employee accounts linked as administrators. It will give those who use it unrestricted access to all of the features within the business manager itself. They will be able to post to their client's account, customize their pages as desired, and even be able to link apps to the account. No employee would be able to use any account inappropriately.
If you still aren't sure about using Facebook Business Manager, now might be the time. Facebook has been pushing it so hard, especially in the last year, that it might turn out that you'll end up being made to use it. Facebook could automatically change your account for you. Don't fret, it's not as daunting as it seems. It is a lot easier to use and work with once you understand it. It is a great tool that we use and recommend. You got this! Also, don't forget! We offer individual social media training to review these features. So, if you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
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In our last blog series, we discussed how important and exciting Instagram Stories can be for your company and your ad campaigns. In this blog series, we are going to be discussing the pros of adding Facebook Stories to your workflow!
Hello Summerville! It's been another strange few weeks. We are still open and operating, and very thankful to our clients during this time. We are also very thankful to do our business online and in the safety of our own homes. While we are still very busy, the safety of our clients and employees is at the top of our priority list. How much are you appreciating Google Hangouts, Google Duo, Zoom, Skype, and all platforms of video chats right now? We certainly are! Seeing the faces of our clients and employees right now in this digital fashion is so needed and so important. In turn, making the most of your digital fingerprints and social media platforms for your company is more important than ever before. We are all on our phones and computers more than we have been in the past, for work, to fill up our free time, and to keep some sort of normalcy in our lives. This is the best time to stay in touch with your customers and your audience, while they are sitting there waiting on their phones and computers just like you are. A reminder of your appreciation of them, that you miss them, and that you're thinking of them will be very appreciated and will help your company during this difficult time. It will also help amp you up to business speed once everything returns to normal again. We have just wrapped up our blog series on the importance of using Instagram Stories. We thought the next set of blogs should focus on the importance of using stories on Facebook and its many benefits. And believe us, there are quite a few!
Think of how important and fun videos have become on all of our Facebook feeds, both on our professional personal Facebook pages. For the first time in history, social media is finally being used for what it is created for, thanks to the current situation. It is bringing us all together and keeping us in contact. We need one another more than ever, and having a personal connection via your social media platforms is the perfect way to do so. Why not stay connected to your clients, followers, and audience in a personal way to help everyone stay focused and positive? For the first time in our known history, you get to have face to face personal interactions without asking anyone to leave their couches or homes. As a matter of fact, you wouldn't want it any other way.
Similar to Instagram, Facebook stories are one of the newest ways to connect and show off your brand and company in a very fun and creative way. The videos you post on Facebook stories last the same 24 hours and provide a very user-friendly platform for anyone who wants to create a live video, post a video onto your stories, or upload a video or picture to your stories. Think about it in terms of numbers. Facebook has over 2.23 billion active users every month. That is over three times the amount of users that its story rival Snapchat has. That is a HUGE group of people that could become potential customers and followers, and they are just waiting to meet you!
This is a great place to start! Don't worry, we still have a little bit more to share. That is the glory of a two-part blog! We get to see you again (virtually, of course) and you get to keep on learning! Stay safe, stay healthy, stay smart. We are here for you Summerville. We are in this together and we will get through this together!