Gaining online traffic to your website can be a little tricky, but the more you understand the different types of traffic and how to get them to your website, the more you can build your business online and off. Take the time to continue learning about the different types of traffic and how it can help you and your company!
February is here! We mentioned how much we love love, and we wanted to continue that with you. In our last blog we started the conversation about what online traffic to your website is and the different types there are out there. Remember, many different types of traffic can visit your website, but we are focusing on the four most popular. In our last blog, we talked about direct and referral traffic. In this blog, we are going to be finishing out with talking about organic and social traffic. These two are some of the most tangible and easiest forms of traffic you can implement into your company and very easy to add to your online advertisement goals.
TRAFFIC TYPE THREE: Organic Traffic!
This type of traffic comes from an online search. An online user isn't specifically typing in your companies name, because they don't know who you are yet. But they are searching for a specific product or service and want a recommendation for something. They type in something that relates to your business, and if you use this type of traffic properly, your company will pop up in the top three website options for them to choose from. The best way to increase this type of traffic is through SEO - (S)earch (E)ngine (O)ptimization. This will place your business at the top of a Google search, so, likely, your website will automatically be picked first by the online user. SEO labels you as being the authority and pro on the topic you're being searched under and helps increase your Google and Online ranking. It is very easy to track this kind of traffic, and the more work you put into it the higher the return you will receive. The big factor in putting work into this and making Google recognize you as an authority is having high-quality content. You need a beautiful and well-designed webpage and Social Media pages, a very safe hosting site, and written blogs posted to your website at least twice a month (AKA what we provide to our clients!). Being very present and active on your Social Media Pages will also help dramatically with this type of traffic too.
TRAFFIC TYPE FOUR: Social Traffic!
This kind of traffic is cultivated by people visiting your website by finding you on a social media platform. They are so interested and intrigued by your brand, that it causes them to visit your website through a link you've provided in a call to action or posted on your social media pages. The more followers you gain on your social media platforms, the more of this type of traffic you can gain. What helps is posting at least once a day on your platforms, being on-brand and consistent when you post, and staying connected with your followers. You need to interact, communicate, and respond to any posts and messages. It can't be a one way street of communication to be successful in this type of traffic. Don't be selfish in this form of traffic. Don't just post to gain followers and traffic. Your goal should be to create a vibrant community that you're proud to be apart of and that your brand is proud to be a part of. This is what social media was created for. If you see that a certain type of social media platform is working better than others for your company, adjust your time and budget accordingly. Post on all platforms, but be realistic in what is bringing traffic to your website and what is not. This reflects the demographics and age range of who is visiting your website, which is ok! Just be aware of these factors.
You not only need to be aware of each of these forms of traffic and understand how they work, but you also need to know how they help and how to achieve them. You need to track the success of each form of traffic that is coming to your website as well. Google My Business does track these numbers for you and you can find them in your information account under the Acquisition Tab. After you open this tab, you can find it in the Overview section. This gathered data can help you see what types of traffic you're consistently doing well with and the ones you're not doing well with. If there is a type of traffic you want more than others, then it's time to switch up your plan on how you are marketing yourself to gain the traffic you want. Have better offline marketing for the direct traffic or perfect your social media platforms to gain Social Traffic There is a trick to each of these types of traffic, and depending on what works best for you and your company, is what you need to put your focus on!
We hope these past two blogs have helped you understand a little bit more about online traffic and the importance it can bring to your website and company. Understand that each of these types of traffic is important and necessary to grow your businesses. You need to add goals of gaining traffic to your website to your goals of online marketing, and you need to understand your audience and the demographic you are wanting to target. Once you can harness these ideas and understand what type of traffic works best for you, then you'll be unstoppable.
Keep working hard, driving forward with your goals, and staying caffeinated!
We are back at it again, finishing up our blog about how and why Instagram can be such a wonderful tool for you and your company!
“Content is the reason search began in the first place.” - Lee Odden
I just love this quote - because, during this whole process of really digging into Instagram more than we usually do on an everyday basis, it was fun to go searching. It's so fun to think of the people who are interested in our clients going on a mission and searching for what they can offer them. It's a modern-day scavenger hunt that makes all that screen time worth it at the end of the day!
Welcome back to the blog, I hope you've been doing well since our last post. Being excited about turkey day and spending time with family, I have been making the most of my working hours before that vacation starts. It's been fun to come back and work on this two-part blog series - and I can't wait to pick up where we left off and share with you some more tips and hints on how Instagram can give you and your company a serious boost!
There you have it! There is so much to Instagram, that this could turn into a ten-part blog. But I want you to find your groove with the help of these last two blog posts and see where that takes you. Social media is constantly changing, you just need to find out what works for you. Most of all, don't be afraid of it and give it the time it deserves. If you don't have that time, that's where we come in! Don't hesitate to give us a call or visit our website. We love our social media at Creative Consulting and love to talk about it! Have a wonderful Thanksgiving! Stay caffeinated and we will see you next time!
We've talked about how to use social media and other online tools to better your business and not to shy away from them. They are there waiting for you, so use them! Instagram has become one of the biggest platforms to build your business today. Do you know all the tools and options this budding business tool has to offer?
"Design is the silent ambassador of your brand."
Happy November friends! How excited are you that Thanksgiving is almost here? The turkey is on its way, but it's not quite time to relax just yet. The holidays are an incredibly busy time for any company, ours included. Don't get overwhelmed with this, instead ride the wave of the good it can do for your company. I discovered this quote while working on our first blog of the month, and I thought it was the perfect food for thought before we settle into our big Thanksgiving plates. We are so focused on creating a brand, that it's so easy to forget about the powerful tools that are at our fingertips waiting to be taken advantage of. They are there to make your company and brand stronger than you could ever imagine. What is even crazier to think about, a lot of these tools are free! That's right - FREE! There is something to be said about the adage that you do need to spend money to make money. But when there are moments to save money and still help your company grow - take them! This is why our next two blogs will be focused on tips on how to use Instagram to build your business into a powerful platform one day at a time! This is a holiday gift from us to you, and we are happy to share what we know!
Are you getting as excited as we are about Instagram? It's easy to have a love-hate relationship with apps that you use as part of your advertising goals, but if you spend the time getting to know them, it'll be worth it. Enjoy these tips for now, but don't worry, there are more coming. Until next time friends, stay safe, caffeinated and excited about your company!
Are you using all of the social media tools that are waiting at your fingertips? Facebook, Instagram, Twitter, Linkedin, and the like might be frustrating. But once you dedicate time to any of them, you'll find a plethora of amazing advertising tools that you can use for free. You just have to keep looking and find what works for you.
Hello friends! We've made it to fall, and we can't surround ourselves more with pumpkin spice and everything spooky. This week's blog will be focusing on the benefits of using Facebook groups for your small business. I can feel the perpetual eye roll, I understand that Facebook can be a beast to use and an even bigger beast to advertise on. But it's a fact of life that you need it, and if you give it enough time this tool can help you and your company grow in new and exciting ways. But you can't just create something and not nourish it. Creating a Facebook group and just letting it sit there is not the end all be all that will allow your company to grow and flourish without putting a little effort into it. You have to put work into it like you would any other part of your business. I'm sure that you know, that any business no matter the size, needs to have a strong presence on social media. This can all be rooted, cultivated, in a well-loved and well designed Facebook group.
A Facebook group gives you a human connection and removes that big box store feeling and disconnect from your customers. It is a reminder that there is a living breathing human working behind the computer screen. As a business owner, you need to constantly have a presence that's engaging, real, and driven towards your target audience. Thankfully, even though there are some elements of business when running a Facebook group, it can take away the pressure Facebook can put on a business and help create an engaging platform without pushing too hard.
We hope you walk away from this blog with a better opinion of Facebook and how to use the tools it offers. Don't be afraid to use them, your following and target audience is there waiting for you. Don't lose out on a wonderful way of communicating, connecting, and promoting who you are as a person and a business!
We know it might seem a little early to already be prepping for the holidays, but it's always best to get a head start on planning. From prepping your decorations to your ad campaign, take the time to make this year the best year yet!
Hello everyone! We hope you had a wonderful September, and that you are so excited for October and the fall season to take over. For everyone in the small business world, stepping closer into fall also means starting to prepare for all of your holiday sales, offers, decorations, ads, images, and products. It's A LOT to plan for. Believe me we can relate. We have already started to plan for our fourth quarter, which also happens to be the busiest part of the year. If there is one thing we can recommend right away, it's to start early. That is a huge headache saved, believe me! No matter the size of your small business, you deserve a strong plan and marketing agenda for the holidays. Smart planning for the holidays isn't just for the big box stores or giant corporations. If you employ 1 or 1000, it's time to get started.
We are so excited to share these few tips of the trade with you. Each of these tips can be used for any holiday, but with everything from Halloween to the New Year approaching, we will be focusing on those holidays and each in between. These tips span everything from social media to your digital footprint on Google. You won't want to miss out on these!
Like we mentioned - there is A LOT to think about when it comes to successfully running a business during the holiday season. But we hope these tips help ease some of your stress and kick off the best quarter of the year for you and your small business! We will see you next time!
Content creation is a huge part of our business, and a huge part of staying at the forefront of the Social Media Business world is paying attention to new and exciting trends to use in our work!
There is a lot of creativity that we use in our work every day. A lot of the images, logos, and designs that we use for our clients are created in house and we are very proud of that. But we also love learning and following new trends when it comes to graphic design - and we wanted to share some of the biggest Graphic Design trends that you will be seeing this year if you haven't noticed them already! Because who doesn't love a little inspiration?
We know that you need to stay on top of the latest graphic design trends no matter what medium you use or don't use. There is nothing wrong with a little extra knowledge! Keep your work fresh and competitive. Don't hang onto the idea that "this is how it's always been done." That is SO dangerous! You want your designs and work to stand out and be able to offer the same if not more to your clients than any competition out there.
2. Powerful Serifs
The rise of the serif font is at its height in 2019! I'm sure you've noticed the trend of illustrations getting lighter and the fonts getting bolder and much stronger. This year has gifted us with new, bold, ad beautiful serif fonts and they will just continue to grow and become more gorgeous. Custom type is becoming the rage for any company that wants to stand out and be noticed by their dream clients and put them ahead of the competition. The gift of these beautiful new serifs are perfect for the job, and if you're designing for a company that wants to brand or rebrand itself these new fonts will also come in handy! Check out some of these beautiful examples:
3. Lighter Illustrations
Out with the bold, dramatic, and very thick lines of illustration and in with the light and delicate! With the trend of the use of foil (hello rose gold!) embossing and other delicate materials, this feminine and innocent style is the perfect accessory. You will see this trend in packing designs and a lot of gifting and other artisan trade that involves intricate designs. These designs will often be paired with textured paper backgrounds.
2019 has been deemed a year of contradictions when it comes to new trends. But when hasn't design been filled with contradictions? This list is very small when it comes to all of the new trends out there - but I can guarantee that these trends are exciting and will lead to a lot of exciting and beautiful growth. Keep your eyes open as you scroll through your phones and as you are looking for inspiration. It's waiting for you to find it!