Sometimes starting over can be a huge benefit to your company. Today, we are going to be talking about rebranding, when it's time to rebrand, and some of the best ways to go about doing so!
Happy blog reading, Summerville! We hope you're doing well and continue to enjoy our wonderful town to its fullest! We are working hard as ever over at Creative Consulting, and we love seeing more and more of you responding to our posts, reaching out, and starting the steps in working with us. We've truly been wonderfully overwhelmed by getting to know new people and their businesses every week. Helping companies at all stages of their growth and size become the company they've always dreamed of is one of the most rewarding parts of our job. If you have any questions, comments, or you're curious about working with us please don't hesitate to reach out. We would love to hear from you! Until then, make sure you're following us on Instagram and Facebook to follow all of our exciting news and ventures!
Today, we are going to be talking about rebranding. This might sound like a scary term to apply to any business, and we understand your hesitation. However, this doesn't mean throwing out your business and starting from square one. It means that after you accept the fact that while yes, this can be scary, it is well worth the effort and it can give new life to your company. Rebranding leaves the heart of your company and its products or services alone while you decide to change your image. This could mean changing the brand logo, the colors, your name, the symbols you use, or going in for a totally new design overhaul. It's a refresh of what you had and taking it to a new and improved level to catch a new audience, compete with your competitors, grow with the times, and become bigger than you ever were before.
It can be scary to totally change and edit the identity of a company and let go of all the time and effort you spent putting into your current brand, but please believe us when we say that it can take your company to a whole new level of success if you trust the process. In the first part of this two-part blog, we are going to be talking about red flag moments that will let you know that it might be time to rebrand. In the second part of this blog, we will be talking about successful steps and things to make the rebranding process as pain-free and successful as possible.
TIME TO REBRAND
We have new clients come work with us who already have a website and a social media presence. They've hit a wall and they aren't getting any response, customers, sales, and it seems like no one knows who they are or what their business does. In these situations, we do a few things to jumpstart these companies again including blog work, SEO, a new approach to their advertisement plan, new ideas when it comes to the social media pages, and so much more. One of the biggest things we do is help rebrand these companies. We redesign logos, change the color schemes and layouts of their website, and are consistent in what their social media posts look like. This helps create a consistent flow that allows audience members to remember their brand, connect images and layout to their brand, and entice people to check out and understand what this particular company does just by looking at their logo and branding. What are some other examples of when it might be time to start rebranding? Just like everything else in the business world, your company will change and evolve. This is the perfect time to start the rebranding process.
REASON ONE: Growing Pains
Over time, your company can begin to offer new services, new products, and can even change the focus of what is important for the company and what they want to provide to their customers. When this happens, your original logo might not incorporate all of these new ideas or what all you're now offering to your clientele. You want everyone who comes across your logo and branding to know exactly all there is to know about your company or, be inspired to find out more just by looking at it. If your original logo isn't providing this, then it's time to start thinking about rebranding to something that does explain all of these things for you. This can save you a ton of time in the long run, because there will be less confusion to clean up, fewer questions about what you do, and you can get directly to selling your services and products without hesitation.
REASON TWO: A Bad Day
It's something we hope never happens to your company or any future companies you might come to own in the future; but, once a company has a palpable and recognized bad reputation, it might be time to rebrand. A company can still have so much to offer even if it has hit a wall of a bad reputation. Their product still might have something important to offer its consumers. Everything can change if new management and new owners come into the picture, and with a refreshing rebrand from head to toe, this can be a total rebirth and survival of a company. Along with that, it can also help slowly remove the negative connotation associated with it. This can help your audience and a new audience see you in a brand new light with a new understanding.
REASON THREE: Getting In Your Own Way
Rebranding doesn't mean that you're failing or doing something wrong. It can simply mean your original logo and brand is getting in the way of your current success. For example, say you started your company 15 or 20 years ago. While your products are still popular and necessary, your font, brand, and color choices can make you feel dated and old fashioned. The fonts and colors you're using might have been popular all those years ago, but they might be tired and very out of style now. This can turn people away from your brand when they see it for the first time and make them choose your competitors instead. All because of your branding! Don't let this happen. Many businesses, no matter their success, know it's a smart move to rebrand because they've "outgrown their original mission" according to Entrepreneur. Also, once this rebrand happens, it's a great opportunity to put your logo on even more products! Have you had pens with your logo on them? Maybe try mini flash drives, portable phone batters, or mini hand sanitizer bottles! New products that people will use with your new brand on it is a double win!
REASON FOUR: Beyond the Competition
This is one of the most popular reasons why companies rebrand. If your brand is similar to your competitors or even a company that does something different than yours, it's time to shake it up. You want your logo to stand out and be remembered, not questioned, or confused with another company that could potentially take your business! Also, if your competition has a better brand than what you currently have, it's time to step it up and go one step further with a better brand than what they have. This can be pricey, but it will be worth it. Also, please avoid using anything overtly generic and never use stock images or art as part of your brand or logo. Sure, these can be used in other parts of your company, but not for who are!
REASON FIVE: The Cool Kid On The Block
Another very popular reason companies rebrand is to reach a whole new level of customers and a new demographic. Does your product or service offer something for people of all ages, but for some reason your demographic is only reaching a certain age group? It might be your brand. Subconsciously thanks to our culture and how we associate different colors, shapes, pictures, and fonts we connect who a product is for, even if we are incorrect in these assumptions. Rebranding to attract everyone instead of limiting your reach can bring you more business and a wider reach. A new rebrand can introduce you to a whole new generation of customers who might have been looking for your product for years and they never even knew you existed!
How do you feel about rebranding so far? There are multiple reasons why it might be time or extremely necessary to do so. While it might not be an easy experience, it can save your company and prolong its lifespan. We are here to help you through the process and to help make it as pain-free as possible. In our next blog, we will be discussing some of the best tips, suggestions, and steps to take to make your branding process as successful as possible. Until then, stay safe and caffeinated Summerville!
Get to know the hilarious, hard-working, and creative individuals that make up the Creative Consulting family one blog at a time.
Hello, Summerville! It's that time again where we introduce you to another incredible member of the Creative Consulting team! So grab your favorite fall beverage (have you seen Cuppa Manna's fall menu?! If not - go check it out NOW!) and get settled in for another wonderful read!
I know, as the blog writer, that you hear a lot of things from my perspective - but it's all I have, right? It's been so fun getting to know my coworkers a little better every time I sit down in my favorite writing chair and get to work on these profiles. We all create our own work schedules, so often through the week, we are like ships passing in the night. We see one another on Mondays and during other weekly meetings, but sometimes we might go a whole week without seeing one another. The freedom we have to create, work, and make CC possible is something that I consider a huge gift. Life, right now, has been so strange that creating a workflow for myself (and how everyone on our team has been doing) is a blessing. So, when I sit down to write these, it's like my teammate is sitting right next to me and we are sharing a laugh over an inside office joke. Nothing like work making you smile, right?
This woman was one of the very first team members that was hired after I was brought on. I came into the office during a huge transition, and for a while there our little family only had 5 members in it. It became apparent that we needed to grow and we needed some incredible talent to help Creative continue its upward climb. That is where Ms. Lizzy Smith came into the picture! Again, Meg and Stephan have an incredible way of hiring people who just fit together. Lizzy fit right in without a second hesitation. She jumped right into work and has kept creating incredible designs and websites since the day she began. Always positive, always quick to laugh, and excited about the work at hand - it has been wonderful to work with Lizzy. I constantly learn something new about the design world from her, and about social media at large. Also, another fun fact, we both got engaged a few weeks apart. There MUST have been something in the water, don't you think? I hope you enjoy reading this as much as I did. It is my pleasure to officially introduce you to Lizzy Smith!
After reading all of that, aren't you inspired to do an all day marathon of the Harry Potter moves while eating a pile of popcorn and starting a new Pinterest board full of DIY and design ideas? No? Just me? Well, that sounds like a perfect day for Lizzy and me then! Again, it's always so fun to read through these. Even as the writer of the blog and the individual who came up with these questions, it's funny how often these particular questions don't come up during the workday. You spend so much time talking about work (of course) and other random topics of the day, and you might not even know your coworker's favorite food! Now that I know Lizzy and I love popcorn so much, I finally have an excuse to buy those giant popcorn tins around the holidays full of flavored popcorn! Which, I will of course, be bringing into the office. Maybe. There you have it, Summerville! You now know one more member of the Creative Consulting team! I hope you've enjoyed this blog - and I look forward to introducing you to the last four members of our team in the upcoming weeks! Until next time, make sure to look for the positives in any challenge you might be facing this week, and treat yourself to something from your favorite local shop, bakery, coffee shop, or restaurant this week!
Creative Consulting: A Spotlight On Jen Gilmore
Get to know the hilarious, hard-working, and creative individuals that make up the Creative Consulting family one blog at a time.
Hello, Summerville! We hope you're doing well! Things at our office are going well - we are now entering the busiest part of our year, and things are gearing up for everyone on our team. This year has already been busy for all of us, which I can say that we are all thankful for. Working for a small local business, you get to see so much up close about each of your clients and everyone you work with that you wouldn't at a big corporate office. It's unique, special, and honestly really exciting. You get to know your clients, you are proud of their daily hard work, you get excited about the work you're doing for them, and are thrilled to see what's next for them. Instead of getting stressed out about the busy season, we are looking forward to taking on the challenge and are so excited to see what level of growth this will push us all to.
Getting ready for a busy season is only possible with an incredible team, which is why I have loved doing these spotlights on my fellow team members. Every Monday, we have a team meeting to check in to see what is coming our way in the upcoming week, what new projects are on the docket and to check in with one another. I feel that with every meeting, I learn something new about these incredible people I work with, and am in awe of the work that they do. I met Jen last fall after I had been out of town doing a show in North Carolina, and she was already a part of the family by the time I got back into town. Have you ever worked with someone and they are the cool new kid in town? That's Jen. Talented, hilarious, and loves cats just as much as I do. We spend a lot of time bonding over our favorite Charleston restaurants, cute pictures of our cats, and her educating me on the wonders of Filipino food. I've never wanted to travel more than after she tells me about all the incredible dishes she makes with her family. Her work for CC is incredible - I am not a designer or graphic artist in the slightest, but I appreciate those who are. Her work is so unique and beautifully crafted, that I always get excited to see what she is working on. It is my pleasure to introduce you to my teammate and friend, Jen Gilmore!
How long have you been working at CC?
7 months in September
How did you hear about the position?
While I was in my last semester of college, Stephen came into our class promoting an internship position at Creative.
What do you do for CC?
I’m one of the graphic designers here. I help make businesses look real good. I create logos and graphics for social media like daily posts and ads.
What is your favorite part about working for CC?
I love how we always laugh. It doesn’t matter what kind of morning I may be having, I know I’m going to laugh and have a good time in the office.
What have you learned since you worked at CC?
Since working at CC I’ve learned more about logo design and logo animation, a little about the business side of Creative, and that Stephen loves Taco Bell.
What is your favorite part of your workday at CC?
My favorite part of my workday is being able to check tasks off in Hubspot… so satisfying.
Favorite memory at CC so far?
It’s so hard to pick a favorite memory. I keep thinking “Mondays”. Mondays tend to be full of good laughs.
Favorite Summerville Small Business (besides CC)?
I love Coastal Coffee Roasters. I used to go there religiously before I moved to James Island. It always reminds me of the sweet coffee dates I had with my husband before we got married (cue the “aw”s).
What is your education background:
I have a BA in Graphic Design from good ole’ CSU.
What are your hobbies:
Printmaking, escape rooms (me and my husband are addicted to them), tabletop games, trying out new restaurants, watching anime, and riding my new bike (it has light-up wheels).
What is your favorite book, color, song, movie:
Favorite Food: Filipino food! Sarap!
Favorite Restaurant in Charleston/Summerville:
I literally can’t decide. Charleston makes it too hard to have a favorite restaurant because most of them are so good! So I’m just going to say my mom’s house cause she makes the food I truly crave.
Favorite things to do in Charleston/Summerville:
Pretty cool lady, right? I have to agree with her. Mondays are by far one of my favorite days of the week. I know most people dread them, but always knowing that we will spend time laughing together to get our work week started is pretty special. I look forward to introducing you to more of our team members, but until next time, stay safe and be well Summerville! Make sure to look for the positives in any challenge you might be facing this week, and treat yourself to something from your favorite local shop, bakery, coffee shop, or restaurant this week!