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Sometimes starting over can be a huge benefit to your company. Today, we are going to be talking about rebranding, when it's time to rebrand, and some of the best ways to go about doing so!
Happy blog reading, Summerville! We hope you're doing well and continue to enjoy our wonderful town to its fullest! We are working hard as ever over at Creative Consulting, and we love seeing more and more of you responding to our posts, reaching out, and starting the steps in working with us. We've truly been wonderfully overwhelmed by getting to know new people and their businesses every week. Helping companies at all stages of their growth and size become the company they've always dreamed of is one of the most rewarding parts of our job. If you have any questions, comments, or you're curious about working with us please don't hesitate to reach out. We would love to hear from you! Until then, make sure you're following us on Instagram and Facebook to follow all of our exciting news and ventures!
Today, we are going to be talking about rebranding. This might sound like a scary term to apply to any business, and we understand your hesitation. However, this doesn't mean throwing out your business and starting from square one. It means that after you accept the fact that while yes, this can be scary, it is well worth the effort and it can give new life to your company. Rebranding leaves the heart of your company and its products or services alone while you decide to change your image. This could mean changing the brand logo, the colors, your name, the symbols you use, or going in for a totally new design overhaul. It's a refresh of what you had and taking it to a new and improved level to catch a new audience, compete with your competitors, grow with the times, and become bigger than you ever were before.
It can be scary to totally change and edit the identity of a company and let go of all the time and effort you spent putting into your current brand, but please believe us when we say that it can take your company to a whole new level of success if you trust the process. In the first part of this two-part blog, we are going to be talking about red flag moments that will let you know that it might be time to rebrand. In the second part of this blog, we will be talking about successful steps and things to make the rebranding process as pain-free and successful as possible.
TIME TO REBRAND
We have new clients come work with us who already have a website and a social media presence. They've hit a wall and they aren't getting any response, customers, sales, and it seems like no one knows who they are or what their business does. In these situations, we do a few things to jumpstart these companies again including blog work, SEO, a new approach to their advertisement plan, new ideas when it comes to the social media pages, and so much more. One of the biggest things we do is help rebrand these companies. We redesign logos, change the color schemes and layouts of their website, and are consistent in what their social media posts look like. This helps create a consistent flow that allows audience members to remember their brand, connect images and layout to their brand, and entice people to check out and understand what this particular company does just by looking at their logo and branding. What are some other examples of when it might be time to start rebranding? Just like everything else in the business world, your company will change and evolve. This is the perfect time to start the rebranding process.
REASON ONE: Growing Pains
Over time, your company can begin to offer new services, new products, and can even change the focus of what is important for the company and what they want to provide to their customers. When this happens, your original logo might not incorporate all of these new ideas or what all you're now offering to your clientele. You want everyone who comes across your logo and branding to know exactly all there is to know about your company or, be inspired to find out more just by looking at it. If your original logo isn't providing this, then it's time to start thinking about rebranding to something that does explain all of these things for you. This can save you a ton of time in the long run, because there will be less confusion to clean up, fewer questions about what you do, and you can get directly to selling your services and products without hesitation.
REASON TWO: A Bad Day
It's something we hope never happens to your company or any future companies you might come to own in the future; but, once a company has a palpable and recognized bad reputation, it might be time to rebrand. A company can still have so much to offer even if it has hit a wall of a bad reputation. Their product still might have something important to offer its consumers. Everything can change if new management and new owners come into the picture, and with a refreshing rebrand from head to toe, this can be a total rebirth and survival of a company. Along with that, it can also help slowly remove the negative connotation associated with it. This can help your audience and a new audience see you in a brand new light with a new understanding.
REASON THREE: Getting In Your Own Way
Rebranding doesn't mean that you're failing or doing something wrong. It can simply mean your original logo and brand is getting in the way of your current success. For example, say you started your company 15 or 20 years ago. While your products are still popular and necessary, your font, brand, and color choices can make you feel dated and old fashioned. The fonts and colors you're using might have been popular all those years ago, but they might be tired and very out of style now. This can turn people away from your brand when they see it for the first time and make them choose your competitors instead. All because of your branding! Don't let this happen. Many businesses, no matter their success, know it's a smart move to rebrand because they've "outgrown their original mission" according to Entrepreneur. Also, once this rebrand happens, it's a great opportunity to put your logo on even more products! Have you had pens with your logo on them? Maybe try mini flash drives, portable phone batters, or mini hand sanitizer bottles! New products that people will use with your new brand on it is a double win!
REASON FOUR: Beyond the Competition
This is one of the most popular reasons why companies rebrand. If your brand is similar to your competitors or even a company that does something different than yours, it's time to shake it up. You want your logo to stand out and be remembered, not questioned, or confused with another company that could potentially take your business! Also, if your competition has a better brand than what you currently have, it's time to step it up and go one step further with a better brand than what they have. This can be pricey, but it will be worth it. Also, please avoid using anything overtly generic and never use stock images or art as part of your brand or logo. Sure, these can be used in other parts of your company, but not for who are!
REASON FIVE: The Cool Kid On The Block
Another very popular reason companies rebrand is to reach a whole new level of customers and a new demographic. Does your product or service offer something for people of all ages, but for some reason your demographic is only reaching a certain age group? It might be your brand. Subconsciously thanks to our culture and how we associate different colors, shapes, pictures, and fonts we connect who a product is for, even if we are incorrect in these assumptions. Rebranding to attract everyone instead of limiting your reach can bring you more business and a wider reach. A new rebrand can introduce you to a whole new generation of customers who might have been looking for your product for years and they never even knew you existed!
How do you feel about rebranding so far? There are multiple reasons why it might be time or extremely necessary to do so. While it might not be an easy experience, it can save your company and prolong its lifespan. We are here to help you through the process and to help make it as pain-free as possible. In our next blog, we will be discussing some of the best tips, suggestions, and steps to take to make your branding process as successful as possible. Until then, stay safe and caffeinated Summerville!
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There are so many working pieces of a successful company and workflow. Is keeping up with trends one that you have to do? We believe it to be one of the most important things to stay on top of!
The business world, just like any industry, changes rapidly. The right thing to wear, the cool things to do, where to eat, and the latest catchphrases can grow in popularity thanks to one viral Instagram post in a matter of seconds. It can be exhausting to follow and keep up with. It's even more exhausting when you're trying to run a business on top of staying aware of these changes. We get it. It's part of what we do for our clients and is something we deal with every day.
Is it really necessary to stay on top of and to follow trends? Or do you just find what works for you and your company and stick with that? In all reality, as much as we hate to say it, not staying on top of these fast-paced trends can endanger your company. Sticking to your very traditional means of business can be very damaging and will leave you in the dust of your competitors as they take the lead, your customers, and your business.
Also, remember to identify if the changes in your industry are true trends or if they're just fads. Fads will disappear overnight and can lead to a lot of frustration. A lot of money and time can be spent on implementing a fad. If it's mistaken for a trend, it can lead to a lot of frustration and money and time lost. Make sure you know the difference between the two, and how to spot both. What we want you to take away from this blog is to make sure that you are staying on top of trends. We do recognize that it can be a lot of added work, but it needs to be added to your workflow. We want to hear how you've encountered and implemented trends in your business! Comment below and share your experiences. If you want to learn more about trends, let us know! It could appear in future blogs.
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Gaining online traffic to your website can be a little tricky, but the more you understand the different types of traffic and how to get them to your website, the more you can build your business online and off. Take the time to continue learning about the different types of traffic and how it can help you and your company!
February is here! We mentioned how much we love love, and we wanted to continue that with you. In our last blog we started the conversation about what online traffic to your website is and the different types there are out there. Remember, many different types of traffic can visit your website, but we are focusing on the four most popular. In our last blog, we talked about direct and referral traffic. In this blog, we are going to be finishing out with talking about organic and social traffic. These two are some of the most tangible and easiest forms of traffic you can implement into your company and very easy to add to your online advertisement goals.
TRAFFIC TYPE THREE: Organic Traffic!
This type of traffic comes from an online search. An online user isn't specifically typing in your companies name, because they don't know who you are yet. But they are searching for a specific product or service and want a recommendation for something. They type in something that relates to your business, and if you use this type of traffic properly, your company will pop up in the top three website options for them to choose from. The best way to increase this type of traffic is through SEO - (S)earch (E)ngine (O)ptimization. This will place your business at the top of a Google search, so, likely, your website will automatically be picked first by the online user. SEO labels you as being the authority and pro on the topic you're being searched under and helps increase your Google and Online ranking. It is very easy to track this kind of traffic, and the more work you put into it the higher the return you will receive. The big factor in putting work into this and making Google recognize you as an authority is having high-quality content. You need a beautiful and well-designed webpage and Social Media pages, a very safe hosting site, and written blogs posted to your website at least twice a month (AKA what we provide to our clients!). Being very present and active on your Social Media Pages will also help dramatically with this type of traffic too.
TRAFFIC TYPE FOUR: Social Traffic!
This kind of traffic is cultivated by people visiting your website by finding you on a social media platform. They are so interested and intrigued by your brand, that it causes them to visit your website through a link you've provided in a call to action or posted on your social media pages. The more followers you gain on your social media platforms, the more of this type of traffic you can gain. What helps is posting at least once a day on your platforms, being on-brand and consistent when you post, and staying connected with your followers. You need to interact, communicate, and respond to any posts and messages. It can't be a one way street of communication to be successful in this type of traffic. Don't be selfish in this form of traffic. Don't just post to gain followers and traffic. Your goal should be to create a vibrant community that you're proud to be apart of and that your brand is proud to be a part of. This is what social media was created for. If you see that a certain type of social media platform is working better than others for your company, adjust your time and budget accordingly. Post on all platforms, but be realistic in what is bringing traffic to your website and what is not. This reflects the demographics and age range of who is visiting your website, which is ok! Just be aware of these factors.
You not only need to be aware of each of these forms of traffic and understand how they work, but you also need to know how they help and how to achieve them. You need to track the success of each form of traffic that is coming to your website as well. Google My Business does track these numbers for you and you can find them in your information account under the Acquisition Tab. After you open this tab, you can find it in the Overview section. This gathered data can help you see what types of traffic you're consistently doing well with and the ones you're not doing well with. If there is a type of traffic you want more than others, then it's time to switch up your plan on how you are marketing yourself to gain the traffic you want. Have better offline marketing for the direct traffic or perfect your social media platforms to gain Social Traffic There is a trick to each of these types of traffic, and depending on what works best for you and your company, is what you need to put your focus on!
We hope these past two blogs have helped you understand a little bit more about online traffic and the importance it can bring to your website and company. Understand that each of these types of traffic is important and necessary to grow your businesses. You need to add goals of gaining traffic to your website to your goals of online marketing, and you need to understand your audience and the demographic you are wanting to target. Once you can harness these ideas and understand what type of traffic works best for you, then you'll be unstoppable.
Keep working hard, driving forward with your goals, and staying caffeinated!
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Not all traffic is created equally. Some of it we dread at 5 PM, while others we work very hard to bring to our websites to grow our brands. Do you know the different kinds of traffic that come to your website and the ways you can help them flourish? Take a moment to sit back and enjoy the ride through this particular kind of traffic!
Valentine's day is almost around the corner, and we just love celebrating love. Love of one's brand, love of one's growth, and the love of one's ad campaigns. These three things might be difficult to love because they can take a lot of time and effort to become prosperous. But so does an important relationship. You often spend more time working at your job and helping it grow than you do with your family and friends. Understandably, you need to nurture and support these aspects of your company just like you would a budding relationship. One very popular way to grow your company is to understand the four different types of traffic your website can have to gain followers, new customers, and keep returning customers coming back for more. Remember, your website is a gateway to your business. it's the first introduction many people will have to your brand and what you're selling. If you can increase the number of people who come to your website, potentially you'll have more followers, customers, and purchases.
But building a website and hitting "publish" won't automatically bring visitors to your website. Getting people, and a large amount of them to visit your website isn't an easy task. There are billions of websites out there and infinite amounts of information readily available to you at all times. If you don't have the right tools or don't use the right tools to gain proper website traffic, your website could easily be losing traction and not getting the attention it deserves. Understanding and using all forms of traffic for your website isn't a quick and easy fix. There isn't one solution to make your website the most popular website ever or to get the number of visitors you want right now. Your business and advertising strategies need to have a few different tools working at the same time to optimize your website and to get those visitors you want and need.
We completely understand that online marketing is or can be overwhelming. That's one of the reasons why our company exists. We are here to take away that worry and stress and do it for you. But if you're taking this on by yourself and you're handling it all on your own, it's easy to fall into a pit of despair. But don't fall prey to it. There is a good amount you need to know to be successful in gaining the right amounts of traffic to your website, and sometimes it's hard to know where to start. There are admittedly many places to start and many great tools available to you. But start simply with one goal, getting more traffic to your website. If you start there and continue to grow, there is nowhere to go but up.
In the big scheme of things, four big types of traffic visit your website. There are others, but in this two-part blog, we are just going to be discussing the four main players in bringing traffic to your website. So sit back and learn, and let's get some traffic to your website!
TRAFFIC TYPE ONE: Direct Traffic!
This audience is specifically looking for you the minute they look for your website. They sit down at their computer and type in your website or specific type in your business name into their browser. They have heard about you and went looking for you directly. This audience and type of traffic already know, is very familiar with, and wants your brand. For companies that have been around for some time and are established, this kind of traffic is the result of years of cultivating an audience through branding and pushing to make themselves a household common name. If a much younger business is getting this kind of traffic, it is thanks to very smartly placed ads and a well-branded marketing plan that understood and knew their demographic right at the very beginning. This type of marketing doesn't mean online marketing. Its benefits come from an offline marketing strategy. If your company is getting a large amount of this kind of traffic to your website, but you're not seeing any sense of return in purchases or new clients, then it might be time to rethink your brand. Always make sure your brand matches what you're selling and who you're selling it to.
TRAFFIC TYPE TWO: Referral Traffic!
This type of traffic comes from visitors visiting your website by outside links that are placed across the internet. If you place your links on popular webpages or forums where a lot of traffic already exists, the more likely you are to also lead this traffic to your website. If you publish an article, popular post, something that grabs an audience's attention with a call to action to visit your website, then you might find some big success using this type of traffic. Be very careful with this type of traffic though. Google can flag these posted and shared links as bots or scams. Which is the last few months, has become a very strict regime. Make sure your links have value and quality, and you post them on reputable sites. Avoid creating or posting on gimmicks, scams, and cheesy advertisement to get followers for the sake of followers. That will blow up in your face before any success comes your way.
Think about this. These are just TWO of the four ways to optimize traffic to your website. They are in-depth, but not out of reach. How are you feeling about these two types of traffic? Do they sound familiar? Are you using them in your everyday drive to bring more traffic to your website? If you're not, try and add them to your traffic intake, and see where you are when we post the second half of this blog. You should experiment and see what you can gain by using them. Remember, you won't be losing anything by spending time cultivating these types of traffic. Try something new in your ad campaign this month. It might just completely turn around the traffic to your website, and get you on track to exactly what you want from your online business.
Until next time, work hard, stay inspired, and stay caffeinated.