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Chatrooms and Instant Messanger dominated the early years of the internet and created some incredible connections. They also created some very dark and dangerous moments. With Facebook constantly evolving and the need for a connection with others becoming more important, are we seeing the rebirth of a safer forum space online?
Remember the very first time you joined Facebook? You were able to connect with your friends and family members as you were heading off to college, staying in touch with friends at the moment, or reconnection with friends and relatives you might not have seen in over thirty years. Facebook, despite its sometimes challenging marketing systems and the roadblocks it places on small businesses, can be an amazing tool. Through the pandemic, we have seen this even more so. While we were at home we were able to see the news, see our friends, shared truths, shared things that made us laugh, and shared things we believe in. There is a reason why Facebook is such a successful platform and why Mark Zuckerburg has become the businessman he is today. From its humble beginnings in 2004 when we were all friends with Tom Anderson (please look that up if you don't remember) to now employing over 48,000 people, the way Zuckerburg intended communities and gathers to appear has evolved into something much different than planned. In this blog, we will be discussing how Facebook groups could be bringing back the culture of forums, and if this is a positive thing or not.
Groups are something that has become such an integral part of Facebook, to not be included in one is strange. According to The Atlantic, more than 400 million Facebook users are involved in a group of some kind. This popularity has lead Mark Zuckerburg, the creator and founder of Facebook, to start focusing entirely on Facebook groups. His goal, reports The Atlantic, is to create a small network of communities that would be the equivalent of a "living room" letting you interact with anyone you want on the popular platform safely and privately. But, there is more to Facebook than just your traditional Facebook groups. There is also another very popular platform on Facebook, similar to groups, that is dominating its servers. This is called the tag group. You will see these tag groups appear as bold catchphrases or sayings that are tagged in the comments of any picture, post, or video on Facebook. These tag groups can be about or linked to any catchphrase, saying, or any idea possible. Once you join them, a tag group is similar to a subculture. It can be used in a positive way to combat ugliness found on Facebook and can bring you together with likeminded individuals. You can thank these tag groups for supplying you with tons of random memes, strongly opinionated posts, and videos from strangers that you might love seeing on your feed - or not! Facebook is home to thousands of these tag groups. Some view them as a great place to safely share your option, while others are now viewing them as new ways to be a bully, according to Intellectual Takeout.
Although you might not be a huge fan of some of the content that appears on your page when you purposefully or even accidentally join a tag group when you find one that's perfect, you find a welcomed escape from the internet world around you. You are seeing what you want to see, and you're able to share and talk about your options with other liked minded individuals, more often than not, in a very safe way. Does this ring a bell to you? Sounds like the early days of chat rooms and forums! You can use these groups to your advantage, tagging them in the comments of a post so those in your tag group can see it, providing a laugh or support from another group member to prove a point. According to The Atlantic, these tag groups offer a sense of comfort and can allow you to meet like-minded people in a safe zone, getting rid of the bad reputation that chat rooms carry when it comes to meeting people. They allow you to take comfort in knowing the bonds you're creating are with individuals who share a core understanding because you both go looking for the same things. It's what brought you to this group. Chat rooms are open ground for anyone to walk in and take advantage of someone because the only thing they have in common is the chat room they both logged into.
It looks like, even though the platform is very successful, Facebook is not connecting to the popularity of these tag groups. They aren't as supported as users might suspect them to be, especially since so many of the platform users are now apart of tag groups. Facebook has recently gone after meme tag groups for too much activity, making groups impossible to find or even deleting them. With such a huge part of the Facebook world being edited, affected, and changed - what could this mean for those who love these groups and have depended on them during the pandemic? We are also interested to see if these tag groups are going to be recognized as regular groups are if their popularity continues.
There is still another side to the tag group. As good as they might sound, you might want to take them with a grain of salt. As much as we love a great tag group that supports equal rights, funny animal pictures, and positive quotes to get your day started, there are just as many tag groups that support some very questionable, hateful, and potentially violent ideals as well. It's connecting people who believe in anything and everything. Could this be a positive thing? Is that why Facebook is wanting to create their own versions of groups and tame the rampant growth of tag groups? It looks like the future will be the one to decide that! What do you think? Do you feel that tag groups are harmless, annoying, or something that needs to be paid attention to? Comment below and let us know what you think!
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Keeping your business and personal information safe needs to be one of your top priorities if you run any part of your business online. If Facebook is part of your business plan, are you utilizing all of the privacy settings they offer?
Facebook is an incredible and powerful tool. We talk about it all the time! It's amazing what it can do for your business when used correctly. It can gather amazing information about your clients, the demographic that follows you, how you can achieve a better reach, and how to improve your content and ad campaigns. There is no other platform that knows how to learn about you better than Facebook. With every post liked, every ad you click on, every group or company you follow, Facebook learns more about you. It's so intelligent that it will keep showing you more of what you love as time goes on. As much as it learns, is there ever a point where it's learning too much? Even the strongest, smartest, and most powerful companies have their flaws. Facebook privacy has been breached and private information has been leaked before, it's not immune to these attacks. Some of these leaks have been due to hackers, some have been due to apps that use Facebook to log into them, and many other reasons.
When it comes to private information getting hacked, it can be a difficult thing to recover from. When a company's information gets leaked, it can be devastating. Privacy needs to be one of your top priorities when running your Facebook Business Page. Thanks to the built-in safety precautions Facebook has added to the platform, you have the power to maintain and control your Facebook pages at all times. Don't let it control you. To help keep you and your company as safe as possible, we wanted to share some tips and suggestions on how to utilize the built-in privacy settings on Facebook. Please note; these tips and suggestions can be found on every Facebook page. You can access them through the Facebook Help Page or your Settings page. To learn more about each of the settings, you can read more about them on Facebook's help page (listed at the bottom of this blog) or through countless videos on YouTube!
There are more safety and privacy settings available to you than what we have listed here. Make sure to utilize all of them, or at least know and understand where they are and what they do. Spend time going through your privacy settings on your personal and business account on your phone and your computer. If there is something you don't understand, we urge you to look it up and not pass it over. If you would like more in-depth training and someone to help you walk through your issues, we can help you with that. We offer individual social media training to walk you through on how to use each platform. If you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
To directly visit Facebook's privacy settings visit the link below:
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There are so many incredible tools to help grow your business. Some of them are waiting right under your fingertips. Do you know about Facebook Business Manager? Have you begun to use it? It's time friends, and here's why!
Hello Summerville! Here is a toast to each of us for taking the next steps towards a sense of normalcy. We are hanging in there together, and we continue to appreciate your support. Let's keep loving our little town, and continue to move towards the future.
Business management is so important to keep any company running smoothly. Keep up with your clear communication and a positive and decisive workflow. Did you know that Facebook offers business management to its users? In this blog, we are going to be discussing all the great things Facebook Business Manager can do for you and your company. We will also be discussing how it can make things much easier for you and your company.
Facebook business manager was developed to help keep you organized and to help you stay in contact with your employees. It is a tool that Facebook developed to help any business that uses it to manage and maintain all of their company's pages, ad accounts, pixels, catalogs, and more all in one centralized location. This tool allows this information to be used, utilized, and attainable to your employees who need access to it. It also doesn't require you to share yours or your client's personal or login information. Of all the tools available to you on Facebook, it is one of the best there is. You can track results and optimize your work as a team. Best news of all, it's a free platform to use.
If you don't already have or use Facebook Business Manager, you need to begin looking into it. No matter the size of your company, if you are running a business along with maintaining your personal Facebook page and its safety, it's a must-have.
If you fall into these categories, you should begin setting up and working with the Facebook business manager.
Do you fall into these categories? Remember, switching to using Facebook Business Manager will allow you to share only what your employees need. It helps them to stay up to date, in communication, and you can still keep your personal account separate. You also need to claim permission to your business page. As Facebook and Instagram continue to change, if you don't claim and control the permission of your business pages, you could lose your Facebook Business Page.
Having a Facebook Business Account will also allow you to create custom audiences, which is half the battle of getting your product or services out there. You need to know and understand your demographic to create effective ad campaigns and to get your service/products in front of the people who will buy it. Finding and targeting these groups can take a lot of time. Having these groups created for you and being able to connect with them quicker is amazing. The platform allows you to run multiple ads and accounts (or assets) at one time, too. You can stay organized in all branches of your company. Truly, the only disadvantage you could be facing is having to take the time to learn about how this platform works and how best to utilize it. Which, considering how much it offers you and the time it saves, is worth it!
In short, the Facebook Business Manager allows agencies that run the business side of companies on Facebook to link to their client's pages without having employee accounts linked as administrators. It will give those who use it unrestricted access to all of the features within the business manager itself. They will be able to post to their client's account, customize their pages as desired, and even be able to link apps to the account. No employee would be able to use any account inappropriately.
If you still aren't sure about using Facebook Business Manager, now might be the time. Facebook has been pushing it so hard, especially in the last year, that it might turn out that you'll end up being made to use it. Facebook could automatically change your account for you. Don't fret, it's not as daunting as it seems. It is a lot easier to use and work with once you understand it. It is a great tool that we use and recommend. You got this! Also, don't forget! We offer individual social media training to review these features. So, if you or your company wants to take another step up in your online business world, we are here to make that happen. Don't hesitate to reach out. We are here and excited to help your company grow. Thank you for continuing to follow us, learn with us, and support us. We are here for you Summerville, no matter what!
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We promised more information on the importance and joys of adding Facebook Stories to your workflow, and so we are going to deliver!
Hello again, sweet Summerville! Welcome back. We hope you and yours are staying safe and healthy. Keep washing those hands and practicing social distancing! If you have the chance, we also encourage you to support local businesses as much as you can right now. So many of the staples we love that are Summerville through and through need your love and support. Get carry out, pick up some coffee, and visit your favorite local artist's websites or Etsy pages! Every little bit helps right now, and we encourage you to pay it forward. If you'd like some recommendations about some of our favorite local businesses, please don't hesitate to reach out to us! We have been enjoying our fair share of our favorite Summerville things thanks to delivery and pickup!
Now, let's jump back into some work. Our last blog kicked off our blog series discussing the importance of Facebook Stories. We just had so much to share - we couldn't limit it to just one post! Even though we are all smartly practicing social distancing, one of the many ways we can all stay connected is social media. We can stay close and remain in contact with as many people as our hearts desire thanks to social media. This is why it is so important. You can remind your audience that you're still here, you still care about how they're doing and that you and your company will still be here when all of this is finally over
YOUR CUSTOMERS; THEIR NEEDS
We've touched on the topic of customer experience and service multiple times throughout our blogs in the last few months. The importance placed upon it needs to become one of your top priorities. Good customer service is one of the top digital trends for 2020. How to listen and connect with your clients needs to evolve and grow over time. We love being heard, and we all love when our opinion is valued and listened to. Stories, videos, and going live on Facebook gives your client an in-person opportunity to give and voice their opinions. It opens up the floor to more of your followers to join in on the conversation and to agree and disagree with their peer's needs or opinions in a safe and productive environment. Take what your followers say to heart. If they aren't opinions or needs that you feel are in your companies best interest, that's ok. But acknowledging them means a lot to your customers. You can create images and stories to hype up announcements, new products, sales, and exciting events they can all attend - either online or hopefully soon, in person. When you go live on Facebook, you can see the comments your follows are making in real-time and you can physically respond to them. What an instant connection! You can answer questions, solve issues, express gratitude, and connect with your audience in real-time. This frees up time that you would be spending answering these questions and concerns via email or phone call, allowing you to get back to work.
Being consistent is an excellent tool in branding and leading a successful company. Being consistent creates a subconscious connection between you and your clients and a sense of safety and trust that they can depend on. But, that doesn't mean that everything you post has to be the same. This can draw more of your follows to check out other platforms that you run your social media on, and is another tool you can use to get your customers excited. For example, you might only make announcements about new products, deals, and giveaways on your Facebook stories. But, you hint on all of your social media platforms that to view and learn about these announcements you have to view it on Facebook stories. This can then bring your Instagram or other platform's audience to your Facebook page and vice versa. This is a great way to cross-promote your social media platforms and to keep up traffic to all of your pages. Also, different audiences prefer different types of social media platforms. When creating any story, tailor them to the platform and the audience that prefers it. Not only are you speaking to your audience through your Facebook videos, but you are also speaking to a very specific group and demographic.
IT'S ALL IN THE TIMING
Just like Instagram, Facebook Stories live right at the top of your followers' Facebook feeds. They are the first thing that pops up once the app is loaded on their phone or computers. Staying at the top of their page and in their minds' eyes is very important and effective for your business. This is very similar to putting in the much needed time for SEO and getting your company in the top few results in Google searches. This is why you need real and in the moment, not perfect, videos. The more honest they are and the more you draw in your audience, your stories will remain in a consistent spot in their feeds.
Are you getting excited about the potential Facebook stories can bring to you and your company? We hope so. Even if you're still a bit skeptical, now is a great time to try out the many features Facebook stories can give you. Have fun, be bold, and be honest. Your audience, customers, and fans love and support you for a reason. Let that reason shine through your posts! Don't let your audience forget about you, and don't forget about them. We hope you're doing well, Summerville. We miss seeing you and look forward to enjoying our town together very soon. Stay safe, stay smart, and stay home!
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Are you using all of the social media tools that are waiting at your fingertips? Facebook, Instagram, Twitter, Linkedin, and the like might be frustrating. But once you dedicate time to any of them, you'll find a plethora of amazing advertising tools that you can use for free. You just have to keep looking and find what works for you.
Hello friends! We've made it to fall, and we can't surround ourselves more with pumpkin spice and everything spooky. This week's blog will be focusing on the benefits of using Facebook groups for your small business. I can feel the perpetual eye roll, I understand that Facebook can be a beast to use and an even bigger beast to advertise on. But it's a fact of life that you need it, and if you give it enough time this tool can help you and your company grow in new and exciting ways. But you can't just create something and not nourish it. Creating a Facebook group and just letting it sit there is not the end all be all that will allow your company to grow and flourish without putting a little effort into it. You have to put work into it like you would any other part of your business. I'm sure that you know, that any business no matter the size, needs to have a strong presence on social media. This can all be rooted, cultivated, in a well-loved and well designed Facebook group.
A Facebook group gives you a human connection and removes that big box store feeling and disconnect from your customers. It is a reminder that there is a living breathing human working behind the computer screen. As a business owner, you need to constantly have a presence that's engaging, real, and driven towards your target audience. Thankfully, even though there are some elements of business when running a Facebook group, it can take away the pressure Facebook can put on a business and help create an engaging platform without pushing too hard.
We hope you walk away from this blog with a better opinion of Facebook and how to use the tools it offers. Don't be afraid to use them, your following and target audience is there waiting for you. Don't lose out on a wonderful way of communicating, connecting, and promoting who you are as a person and a business!