Small businesses, be warned! Two of the most important tools in your online marketing toolbox sound very similar but they are two VERY DIFFERENT tools. It's time to break down their differences and pick the right choice for you and your company.
Happy New Year Everyone! We hope you had a wonderful holiday with your loved ones, and you're just as excited as we are to jump into 2020! One of the biggest things we were focusing on before the holidays set in was the challenges, changes, and inconsistencies of online marketing across many social media platforms. If you spend as much time as we do studying and working with advertising on places like Facebook and Instagram, you are very familiar with the fact that it changes constantly. It's hard to keep up with each change and how it affects your advertisements daily. These advertisement tools can determine your business growth and popularity online, so if you don't understand the changes in trends or are unfamiliar with the tools available to you, you could be in serious trouble. One of the biggest things we have been digging into is Geofencing and Geotargeting. This behind the scenes marketing tool can make or break an advertisement campaign without even trying. The names look so familiar, they much basically be the same thing right? Wrong! Although they are connected, you need to understand their main differences. When you understand the differences, you will be able to choose which option is best for your company. The best choice will help you gain more customers, followers, and supporters. First off, let's get down to the definitions.
GEOFENCING: Geofencing is when you draw an actual virtual fence with a predetermined chosen radius. This is used to target and connect specific people in a certain area to your advertisement. It is known to be more accurate than geotargeting. It uses GPS to make sure the audience you have targeted is being tracked and followed based on the coordinates of where they are in that exact moment they're online. When this chosen group of people is online, geofencing collects data and studies how long this chosen group of customers stays within the virtual fence and if and when they come back. This tool helps improve the engagement of local customers for your company and it can help attract customers away from your competition. The disadvantage of geofencing is that it can only target audiences based on physical location. Hand-picking demographics and certain groups of people based on anything besides location have nothing to do with who sees your geofencing advertisement.
Who is the best for? If you are interested in advertising to populations of all interests and ages in your local area, then it is a perfect tool for your company.
GEOTARGETING: This tool is very similar to Geofencing at its base. It does draw the same invisible fence, BUT demographics are included in its makeup. You create your virtual fence, and then you pick who exactly (based on age, interest, gender, etc.) will see your ad. One of the main disadvantages is that you have to open up your advertisement geographic to a much larger area. You are being very specific about the type of people you want to see this add within a particular area So, to get as much of a result as you would with geofencing, the location needs to be larger to attract the same number of people in a geofencing situation.
Who is this best for? If you are interested in advertising to a very specific group of people inside a certain demographic or niche, then this is a perfect option for your company.
Spend time studying both options. I have just given you the very tip of the iceberg when it comes to using these tools, and there is a lot to dig into when choosing which to use. Understand how each could affect your company for the better or worse. Spend time understanding the consumers you have and those you're trying to attract. This might be the perfect opportunity to step back and define your company and who you want to serve. If you have the time and the means, experiment with both and see which outcome is best. But make sure to decide on one in the end, stick with it, and plan your advertising campaign accordingly. The work put into this decision could lead to a more dedicated consumer base and a fast conversion rate. All of us social media people love to see those numbers jump high and jump quick!
Here is to an exciting 2020, we can't wait to build a better business world with you one day at a time!
Content creation is a huge part of our business, and a huge part of staying at the forefront of the Social Media Business world is paying attention to new and exciting trends to use in our work!
There is a lot of creativity that we use in our work every day. A lot of the images, logos, and designs that we use for our clients are created in house and we are very proud of that. But we also love learning and following new trends when it comes to graphic design - and we wanted to share some of the biggest Graphic Design trends that you will be seeing this year if you haven't noticed them already! Because who doesn't love a little inspiration?
We know that you need to stay on top of the latest graphic design trends no matter what medium you use or don't use. There is nothing wrong with a little extra knowledge! Keep your work fresh and competitive. Don't hang onto the idea that "this is how it's always been done." That is SO dangerous! You want your designs and work to stand out and be able to offer the same if not more to your clients than any competition out there.
2. Powerful Serifs
The rise of the serif font is at its height in 2019! I'm sure you've noticed the trend of illustrations getting lighter and the fonts getting bolder and much stronger. This year has gifted us with new, bold, ad beautiful serif fonts and they will just continue to grow and become more gorgeous. Custom type is becoming the rage for any company that wants to stand out and be noticed by their dream clients and put them ahead of the competition. The gift of these beautiful new serifs are perfect for the job, and if you're designing for a company that wants to brand or rebrand itself these new fonts will also come in handy! Check out some of these beautiful examples:
3. Lighter Illustrations
Out with the bold, dramatic, and very thick lines of illustration and in with the light and delicate! With the trend of the use of foil (hello rose gold!) embossing and other delicate materials, this feminine and innocent style is the perfect accessory. You will see this trend in packing designs and a lot of gifting and other artisan trade that involves intricate designs. These designs will often be paired with textured paper backgrounds.
2019 has been deemed a year of contradictions when it comes to new trends. But when hasn't design been filled with contradictions? This list is very small when it comes to all of the new trends out there - but I can guarantee that these trends are exciting and will lead to a lot of exciting and beautiful growth. Keep your eyes open as you scroll through your phones and as you are looking for inspiration. It's waiting for you to find it!