• Home
  • Services
    • Marketing Analysis & Consultation
    • Website & Branding Design
    • Social Media Management
    • Search Engine Optimization >
      • SEO Analysis Request Form
  • Contact
  • Testimonials
  • Employment
  • Our Team
  • Blog
  • Home
  • Services
    • Marketing Analysis & Consultation
    • Website & Branding Design
    • Social Media Management
    • Search Engine Optimization >
      • SEO Analysis Request Form
  • Contact
  • Testimonials
  • Employment
  • Our Team
  • Blog
Creative Consulting: Your Full Service Design & Marketing Team
  • Home
  • Services
    • Marketing Analysis & Consultation
    • Website & Branding Design
    • Social Media Management
    • Search Engine Optimization >
      • SEO Analysis Request Form
  • Contact
  • Testimonials
  • Employment
  • Our Team
  • Blog

The Switch: CC's Blog

    Author

    The Creative's

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    July 2017
    May 2017

    Categories

    All
    2019
    2020
    Ad Campaign
    Best Online Branding Summerville South Carolina
    Best Website Design Summverille South Carolina
    Blog Creation
    Blog Writer
    Blog Writing
    Blog Writing For Search Engine Optimization
    Blog Writing For Seo
    Bot Chat
    Bots
    Branding
    Build A Website With Creative Consulting
    Build Your Company
    Business Deductibles
    Business Deduction
    Business Expenses
    Business Management
    Changes In Tax Law
    Charleston
    Chat Boxes
    Checking Your Withholdings
    Communication
    Company Branding
    Company Name
    Company Rebrand
    Company Slogan
    Content
    Content Creation
    Content Creator
    Cookies
    Creative
    Creative Consulting
    Creative Consulting Employees
    Creative Consulting Team
    Creativity
    Customer
    Cutting Costs
    Digital Advertisement
    Digital Design
    Digital Marketing
    Digital Marketing Trends
    Digital Marketing Trends 2020
    Direct Traffic
    Easy To Naviagte Website
    End Of The Year Business Savings
    End Of The Year Taxes
    Exposure Marketing
    Facebook
    Facebook Business
    Facebook Business Manager
    Facebook Comments
    Facebook FAQ
    Facebook Forum
    Facebook Group
    Facebook Groups
    Facebook Live
    Facebook Marketing
    Facebook Pixel
    Facebook Stories
    Facebook Tag Groups
    Family Friend
    Family Friendly
    FAQ
    Frequently Asked Questions
    Geofencing
    Geotargeting
    Go Beyond Your Competition
    Going Live
    Good Online Customer Service
    Google
    Google Ranking
    Google Trends
    Graphic Design
    Graphic Design Trends
    Halloween
    Having A Beautiful Website
    Having A Strong Website
    Holiday Plan
    Holidays
    Holiday Shopping
    HSA Spending
    HTTP
    HTTPs
    IGTV
    Instagram
    Instagram Comments
    Instagram FAQ
    Instagram Followers
    Instagram Live
    Instagram Messages
    Instagram Posts
    Instagram Stories
    Instagram TV
    Instagram Video
    Isometric Design
    Lead Generation
    Lighter Illustrations
    Live Chat
    Make Money With Your Website
    Marketing Strategy And Customer Relations
    Marketing Trends
    Marketing Trends 2020
    Meeting The CC Team
    Negative Online Comments
    Negotiating With Your Venors
    New Year Planning
    Online Advertisement
    Online Branding Summerville South Carolina
    Online Chat Boxes
    Online Desgin
    Online Marketing
    Online Marketing Charleston SC
    Online Protection
    Online Safety
    Online Traffic
    Organic Traffic
    Pandemic Tax Relief
    Pandemic Tax Relief 2020
    Pay Per Click
    Pixel
    Planning Ahead
    Rebrand
    Rebranding
    Rebranding Your Business
    Referral Traffic
    Retirment Contributions
    Saving Money For Your Small Business
    SC
    Scammers
    Search Engine Optimization
    Search Engine Optimization Specialist
    SEO
    Serif Font
    Small Talk
    Social Media
    Social Media Comments
    Social Media Content
    Social Media Content Creator
    Social Media Manager
    Social Media Marketing
    SSL
    SSL Certificate
    Staying Connected
    Summerville
    Summerville South Carolina
    Supporting Your Employees
    Tax Law 2020
    Tax Season 2020
    Team Spotlight
    Technology
    The Perks Of Having A Strong Website
    Trolls
    Web Design Charleston SC
    Website
    Website Branding
    Website Design Summerville South Carolina
    Website Protection
    Websites
    Why You Need A Strong Website
    Work Flow
    Yelp

    RSS Feed

Back to Blog

Utilizing Instagram TV for Your Business! (Part Two!)

8/12/2020

 
Picture
We enjoyed talking about IGTV so much that we had to split up our most recent blog into two parts! Enjoy finishing up learning more about this incredible resource, and how to use it to your advantage!

As we mentioned in our last blog, IGTV has a lot of different advantages that can make using Instagram a lot easier than ever before. One of them is the use of live links when you share and post them to your feed. For companies and individuals who have over 10k followers, they get a nifty tool in their Instagram stories that allows them to attach a link to their post. This creates a call to action to invite their followers to swipe up and visit whatever link has been connected to that post and it will automatically take them there. Without this number of followers, this tool isn't offered. The great thing about IGTV is that you can post live website links within their description just like the 10k users can in their stories. This is a great tool for newer, smaller, and growing companies and is a much easier call to action for your followers. Have you noticed that even when you put a link in the body of your Instagram post, you can't just click on it? You have to copy and paste it into a browser or copy it letter by letter to visit the suggested website. Now, how many of your audience members will spend the time to do that? This gives you an easy way to promote the website you want your followers to visit and a more guaranteed chance that they will follow through with it! These IGTV videos are also permanent. Unlike going live and posting in your stories that disappear after 24 hours, you will have these videos for as long as you want to have them. It's a place to repurpose and a place that you can use to refer back to for your new followers who join you along the way.

One of the greatest tools we love using social media for is the opportunity to introduce you, your brand, your products, and your services to the world in a very honest and open way. It's endearing and an automatic draw, because it's an outlet people connect to. They aren't seeing a stiff and planned commercial, they're seeing you, your products, and what your company stands for. Live videos are great for this, but if you're giving a tutorial about how to use your products or introducing an important topic that will be relevant to your company for a long time, you might not reach the audience you want to right away.

With every other option outside of IGTV leaving you with videos that only last for a limited amount of time, you might be faced with remaking the same video over and over again. This won't be an issue if you use IGTV to your advantage. You can now have a much longer video that is easily accessible to your Instagram presence, and available to use as often as you'd like. It's convenient and a time saver. It's also a wonderful tool to take your users behind the scenes without having to edit or worry about a video that is too long or too short. You have so much room for creative freedom. You can put your products and services at the forefront of each video and show them off, and what makes you so unique and special.

The biggest thing we want you to take away from this blog series and using IGTV is the ability to connect to your demographic of customers and followers in one of the freest and proficient ways possible. It's much more aesthetically pleasing to its viewers and gives you so much time that your creative freedom and individually as a company never needs to be limited. With this tool your options are, quite literally, endless! As Instagram even says "We are all watching less TV and more digital video" now than ever before. Be apart of that, and compete with the important digital videos that are out there. Your content is needed, and it is very valid. IGTV is a very exciting platform for all of us. Through quarantine and the world, as it is now, we have seen a huge flux of more and more people use this incredible tool, and we are excited to watch it grow. Do you like this aspect of Instagram? Share your opinion with you - we'd love to hear from you! Be well, Summerville!
0 Comments
read more
Back to Blog

Utilizing Instagram TV for Your Business! (Part 1)

8/5/2020

 
Picture
Social Media has more tools than many of us realize. We've talked about a lot of them here in our blog, and enjoy using them for our own company. IGTV - Instagram TV - is one of the last platform resources that we have yet to talk about!

We have talked in-depth and at length about using social media platforms and their analytical tools to your business' advantage. There are so many different and unique ways of using social media to your advantage, as long as you know what all they offer and you're brave enough to take the leap to implement them. There is one aspect that we haven't jumped into yet, and that is Instagram TV - or IGTV. We aren't sure about you, but when IGTV became popular and prevalent in our Instagram feeds, we kept thinking it was HGTV. Which was perfect because we love those creative shows! Who doesn't want to spend hours watching a show about tiny homes?! But, no. This is a new tool all on its on that one of our favorite social media platforms is now offering to its users.

IGTV videos are different from your stories and highlights on Instagram and they are different from going live on Facebook. You can use it as a stand-alone application or through Instagram itself. It allows you to make much longer videos than what your feed or highlights allow in one video. You can make videos that are up to 15 minutes long! You are also able to have verticle and horizontal videos when you use IGTV, which is exciting for viewers and users alike. Unlike your Instagram highlights, these videos will appear in your feed, just like they would if you posted a picture or video. If you want, they can appear in your story highlights as well. With this new advantage of having longer videos and another tool to use on Instagram, there must be an advantage available to your company by using this new tool, right? That is what we are going to be discussing in this next two-part blog. According to Instagram, they estimate that by 2021 mobile video will make up 78% of all total mobile traffic. Younger audiences are now being drawn towards these more amateur viral videos than more professional and polished ones. Just with that information alone, you can only imagine what power IGTV could hold your business and its growth.

One of the many reasons why we love IGTV is that it allows the user to reuse and repurpose already created content on a whole new platform. Just seeing your already created content in a whole new light can make such a huge difference! You can now show your videos in much bigger and vertical fame, giving your followers a much bigger and in-depth view of what was created. It also gives you another platform to post your YouTube videos. Before the introduction of IGTV, you could only give a small teaser preview of your videos on Instagram. Having 15 minutes to play with is huge! Gone are the days of the call to action of asking your followers to visit your YouTube channel! As important as we consider calls to action, we recognize that social media users want to stay on one platform at a time. Hopping from platform to platform can lead to a loss of interest or not following through. Having the video right there guarantees a much higher rate of views. Also, if your Instagram audience is much bigger than that of your YouTube channel, a brand new audience will now be introduced to excellent already made content. You also don't have to worry about your Facebook live posts getting lost or only being seen by a limited amount of your followers. This can be a new home for them as well, along with any videos or interviews you made for your blog or advertisement purposes. Plus, it helps your videos stay organized while maintaining a professional look within your Instagram feed.

Have you started to use IGTV in your own business workflow or platform? Have you been having fun with so much freedom at your fingertips? Let us know! We want to know what you think of this extended and exciting arm of Instagram. Make sure to follow up with the second half of this blog the next time we post, we can't wait to share more wonderful information about IGTV with you!

0 Comments
read more
Picture

105 SOUTH CEDAR STREET
SUITE A
SUMMERVILLE SC 29483

Home | Graphic Design | SEO
Social Media Management | Contact
​
Employment | Our Team 

Site powered by MadeSimply