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Still intrigued about how Instagram shopping will benefit your small business? You've come to the right place. In part two of our current blog series, we are here to talk about and discuss just that!
Welcome back to part two of our blog series discussing Instagram shopping for small businesses! Have you had an opportunity to go and begin the process of starting your Instagram shop for your business since our last blog? How has it been going for you so far? Have you been having any issues with the process or has it been enjoyable for you? We are excited to hear about your journey, so when you do finish this blog, please make sure to comment below and share your experience with us! This is still a new concept for us and many of our clients, and it has been an interesting journey to learn more about Instagram Shopping and to even experiment and try it out on our own time. There is an ease to it that helps the flow of in-app shopping more enjoyable, and it's so nice that you don't have to leave the app to find exactly what you're looking for. Many of our team members have commented that they'll see a post about amazing new products on Amazon, and they'll have to leave whatever app they're using and hop over to Amazon to find what they're looking for. While this really doesn't take all that much extra time, going right to what you want when you want it is very appealing. There is no wonder why it has been so successful! There is no in-between time to second guess if you should really purchase what you've seen on your Instagram feed or not! If anything should appeal to our small business owners considering adding all the shopping features to their Instagram page, that should be one of the top things to consider! When someone falls in love with your product and immediately has the chance to buy it, the more likely they are to follow through with the purchase instead of just leaving it in their carts! With that in mind, fellow small business owners, let's hop back into part two of our blog series!
What Will Instagram Do For Small Businesses?
We've said it a hundred times across all of our platforms, but not using Instagram to promote your business and products would just be crazy! Hundreds of millions of users are on Instagram every day and all of them follow at least one small business. This will cancel out a lot of distracts and steps for your customers, allowing them to continue what they're doing on social media and bringing your store directly to them. They can browse, save items, learn more, discover more, and buy everything right from the app. This also directly allows you to bring all of your products to your target audience without always including a call to action in your post or stories to have them visit your website. You can promote more and the products are already there in front of your customers.
Since its establishment and throughout the pivoting process that small businesses have been through in the last year, Facebook founder and Instagram owner Mark Zuckerburg has said that, "We're seeing a lot of businesses that never had online presences get online for the first time, and we're seeing small businesses that had an online presence now make them their primary way of doing business". All by taking those few simple steps of creating an Instagram shop, you are opening up your business to a larger market with ease and possibly a market you've never needed before. No matter what curve ball might be thrown at the business world next, this new addition will be a stronghold! This new idea and addition to Instagram will bring you closer to your followers and introduce your products faster, easier, and with better detail. By choosing an Instagram shop, you are cutting everything out of the middle and delivering your product right to your followers. Take the time to invest in your shop and watch how it helps your company grow!
The Future of Now
While Instagram will always be a very active social platform, it is also an up-and-coming e-commerce site that once it truly takes off, has the ability to become one of the most popular locations for small business owners to sell their products. While the destruction of the pandemic was felt through every part of our lives, online business kept us connected, calm and inspired when there was nowhere else to turn to, leaving in its wake a stronger e-commerce community than ever before. It's not only a huge step for small business owners to take freedom with their shops, it is also reviving the app itself. New apps such as TikTok have taken the spotlight away from Instagram and has left it in the dust with Facebook and its other predecessors. Thanks to the ease of shopping on Instagram, more users are returning once again - not only to go shopping but to open another platform for their products. This whole process is breathing life back into the app, which for those who adore the app, is also a relief! While the app has taken center stage, it had time while it was off in the wings to mature, grow, and become even more innovative than it was before. You can do so much more in this app that so many were already so comfortable with, that this lends even more benefits to shoppers. Users are already familiar with the app, so getting used to these new trends and new opportunities will be even easier to adjust to since no one has to go through and learn how everything works. You just have to tap, click, and pay, and before you know it your favorite new products are at your front door. What could be more appealing than that to all of our small business owners out there?
A Kickstart To The Finishline
You've learned a little bit about the overall process of what Instagram Shopping is, how to set up your shop, what its many features are, how it benefits small businesses, and what the future of e-commerce on the platform looks like, but you might be a little stuck with getting started. The secret is to just get started! When setting up your shop and creating posts that will grab the attention of your followers, current buyers, and future customers, a lot of your success will be found in many of the same tips and suggestions we've talked about when creating a powerful media marketing strategy for your overall business on Instagram. Think about these things when starting to focus on your shop, when you're creating shop-focused content, and when you're ready to start selling!
Instagram for Business and Instagram Shopping is here to stay and is going to continue to see amazing growth. Even if you don't think your product would be a good one for Instagram Shopping, why not give it a try and just test the waters? You might be surprised! The pandemic pivot taught a lot of small businesses that almost anything is possible, especially when you least expect it. You and your business deserve the best, so why not use the tools that are already waiting for you? Go on, give it a try, and let us know how it works out for you! Thank you so much for joining us in this two-part blog series about Instagram shopping! Don't forget, if you're looking to build a website, design a logo, rebrand your company, have social media management, marketing analysis and consultation, and search engine optimization (SEO). We are here to help not only provide these services to you but to help your company become exactly what you've always wanted it to be and more. Until next time, stay safe and stay caffeinated!
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Online shopping has seen an incredible rise over the last few years, throughout the pandemic, and it is still finding new markets every day to flourish and grow. In this two-part blog, we are going to be talking about shopping on Instagram and the many benefits it can offer you as a small business owner!
Hello, Summerville! Spring has never looked more beautiful on you! It's been amazing to see our little town come to life and open its doors as the flowers and trees are blooming like crazy. It's been our pleasure to get back to spending time with our community and enjoying our favorite spots around town! Today we are celebrating you, Summerville, and you, reader, who we are so glad found us today! If you've found yourself here on the Creative Consulting blog, it's most likely that you are here to learn more about the media marketing world, a little bit more about your business, or how to improve your growing small business every day! You've come to the right place! Here you will learn, read, and enjoy all of this and more!
We are here to help you add a website and branding design, SEO, social media management, marketing analysis and consulting to your company, your workflow, and your everyday life. We offer each of these services to our clients and we also talk about them right here on this blog. Welcome! Enjoy everything you see and find here! If you have any questions or comments, please don't hesitate to reach out or comment below. We want to hear from you! Today we are going to be continuing with more new and exciting things happening out there in the business world to help you grow and maybe even learn something new and exciting today! Today we are going to be talking about Instagram shopping!
What Is Instagram Shopping?
Online shopping has defined the last decade on the internet. With the boom of Amazon and how easy it is, and getting exactly what you want and when you want it without having to leave your house has become the new normal. Online shopping has solidified itself as the most common way to get all of your shopping done, no matter what you're shopping for. With Instagram shopping, it's taking the whole idea of online shopping, and its ease to a whole new level with an additional boost. Instagram users have turned to the app to discover more about the products they love and to discover more new and exciting items that they didn't know existed. When they saw something in the past that caught their eye or interested them, they would go to every link to find out more about the product and how to buy it. It's been a series of clicks, traveling to an app or website outside of Instagram, and digging through the said website until they find exactly what they're looking for. All up until now. With Instagram shopping, all of these extra steps have been eliminated and shopping overall for businesses of all sizes has just gotten easier. There are multiple new resources that Instagram has implemented and is now offering to both retailers and consumers alike, you just have to know how to become eligible, how to use these resources, and how to enjoy them.
Overall, Instagram shopping, in its own words is "a set of features across Instagram that lets people shop your photos and videos no matter where they are in the app". It's taking window shopping to the next level and putting it right into your hands. Not only that, but Instagram created and designed each of these new features so they match and reflect how Instagram users already use the app. In no time at all, these new features will feel very natural as you scroll through Instagram. Here's every step that you need to know, all from Instagram itself.
How To Become Eligible for Instagram Shopping
All these perks sound incredible, right? It's because they are! Small business owners are you interested in adding these features to your professional Instagram page? Here is what you need to do to become eligible! This is a seven-step process, so make sure to read below and follow along before you get ready to go after your Instagram shop!
How excited are you about Instagram shopping? As we've been doing our research, the more we are exploring within the app ourselves and it's a fantastic addition to the platform overall, and we are excited to see where it goes next! Tune in next time for part two of our blog sharing more important and vital information about Instagram Shopping and its benefits for small business owners!
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Wanting to generate more leads from your social media platforms? That's exactly what we will be talking about today!
Hello, Summerville! Hello, readers! Welcome back to the Creative Consulting blog, your one-stop blog for everything you need to know about media marketing! Looking to add website and branding design, SEO, social media management, marketing analysis and consultations, and more to your company? Are you looking to learn more about each of these topics and apply them to your company? You've come to the right place! Not only do we offer all of these services to our clients, we talk frequently about these topics right here on our blog. We want to work with you rather than for you, and we want to make sure that all of your ideal clients know who you are. Thanks to thousands of hours of research, we have created a solid framework that allows us to grow your company's presence both locally and online, allowing your business to be known as the go-to experts in your field! We all know what social media is, and we spent our last two blogs discussing what social media and SEO are supposed to do for your company. Like you, and many of our clients, we know you want the time and money that is put into your social media and SEO to generate leads, but how best can you do that? Let's talk about it!
What Are Business Leads?
A business lead, in so many words, is an individual who has come across your company and they're interested in the products or services you sell. Sometimes these happen organically by doing cold social media searches (which SEO helps with) and sometimes they can come from ads and the social media you are posting out into the social world that grabs the attention of your target audience. Once a lead is made, companies (of all sizes!) will follow up on each of them to see if the interested party is part of their target audience and if they will continue to want what your company offers. Remember, it is very exciting to get a lead, but it doesn't always mean you will be a good fit for one another. That's okay! Sometimes these leads can turn into good professional relationships, situations where they will recommend you to others who will need you, or they won't go anywhere. You never know what might happen with each lead you get, so it's important to follow up on them. You've been putting so much time, effort, and money into your social media, how can you utilize these platforms to generate more of these business leads?
Creating Leads on Social Media
When using your social media as a key component in seeking out and drawing in new clients, what should you be keeping in mind? Let's get down to the nitty-gritty of it!
How many of these tips and ideas are you using right now to generate your social media leads? Remember, each of these suggestions is fairly simple, and don't take the time you might think they do to add them into your workflow. Getting leads can happen organically, but that can take years before you get enough attention to become a profitable company. Why wait when you can have all of that right now? Don't overwhelm yourself, start with a few of these ideas, and begin to note how your leads increase. Even reading this blog, are you still not wanting to do this extra work for your company? We can help with that! Make sure to reach out to us now to get started! Until next time, stay safe and stay caffeinated!
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Dealing with spam comments on any platform of your online presence is sadly a very common thing that almost everyone deals with. In part three of this blog, we are going to be talking about how to deal with spam comments on your social media pages!
Hello readers and hello to our fellow Summerville businesses, residents, and friends! Welcome back to the Creative Consulting blog! We hope business is going well for you, and that you're working towards reaching your end of the year goals one day at a time! If you're not quite there yet, ask yourself what might be going on or getting in the way. One of the most overlooked things that can turn your business around is your social media presence. First of all, do you have any? Is your website skillfully designed and easy to navigate? Do you regularly post to your social media pages, do you respond to comments, emails, and direct messages promptly? Do you actually work on your SEO and Google ranking? If you answered no to any of those questions it might be time to reach out to us at Creative Consulting to help give your website a little TLC and truly give you the power that social media can provide. It's what we do, and what we are passionate about. We are also constantly dedicated to learning more about the social media industry to be up to date as much as possible to help our clients stay above and beyond their competitors!
In part one of this blog series, we began talking about the impact spammers and hackers have on your social media and internet presence and focused on how to deal with them in blog comments. Today, we are going to be discussing how to deal with spam comments and potential hackers on your social media platforms. While so many think that spammer comments and posts on your social media can just be ignored and buried by other comments, it is not a situation to be ignored or a time to hope that they won't be seen. These comments, posts, and the presence of spam comments can be very dangerous and damaging to your company and your brand. Remember, social media can be an incredibly powerful tool for your company; it can help build it up or spammers can help tear it down in an instant. They come in the form of fake accounts, spamming comments filled with hashtags, links, and one too many emojis, and direct messages that are not welcome. It takes time to deal with all of this, but it is well worth it to avoid any malicious intent or harm to your accounts or your actual trusted followers.
Taking responsibility against these spammers and bots is a responsibility that comes with having your business online. These are just a few of the tips available to you to help combat these issues. If you've come to the end of the road with these tactics, there are many others out there. Remember too, having an active social media account and monitoring your pages can help cut down on these malicious and annoying attacks. Active accounts can help you remain creditable and keep you in contact with your customers and target audience. While it might seem tedious, please believe us when we say that these actions are worth it. If you're having these issues or if you have any questions or concerns, please don't hesitate to reach out! Until next time, stay safe and caffeinated Summerville!
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Continuing with our current blog series, we are going to be discussing how to deal with spam and phishing in your inbox. Today's focus will be on how to spot these hazardous emails, how you can fight back, and how to protect yourself from any and all dangers lurking in your email!
Hello readers! Hello Summerville! Welcome to the Creative Consulting blog, coming to you from the heart of Summerville, SC just a little drive up from Charleston, SC! We hope that wherever you are that this blog finds you healthy and well! While we are still battling with the effects of a global pandemic, there is another difficult fight that many companies have to deal with daily; fighting spam and phishing comments, messages, and emails across their entire digital fingerprint. The scams and those behind them are becoming harder to recognize as spam, and they are becoming more intelligent and malicious every day. As we've been discussing through this blog series, it's something that everyone deals with, something that you can't give up fighting on, and something that sometimes is very hard not to fall into.
As we hinted in the first blog of this series, spam emails are starting to look more legitimate every day, becoming more tailored to their target audiences, and hard to recognize as spam. These emails can cause fear, frustration, lead to a virus destroying your personal or work computer, or expose sensitive information from your personal or professional life. We've seen it in the news multiple times as cybercrime has grown; a giant corporation will get hacked and millions will have their personal information exposed or personal information gets into the wrong hands. However, even more frightening is the fact that these scams can happen to anyone and any size company. These spammers and hackers don't discriminate, they just keep on working. How can you recognize spam emails and how can you protect yourself against them? That is what we will be discussing today!
How Do You Recognize Spam Emails?
Why put such a big focus on spam in email form? Why disguise them as big bank chains, Netflix, or Amazon? Email is a very cheap and costless platform that allows spammers and hackers to reach high volumes of individuals very quickly. Why the popular chains? It's the fact that almost everyone is connected to at least one if not all of these popular resources, making the scams look incredibly believable. According to westtek.com, more than 95% of emails sent throughout the world are more than likely spam. According to the Cisco Talos Intelligence Group, it has been found that 84% of world wide email traffic is unsolicited and malicious. With statistics like that, how can you fight against something so powerful? How can you recognize what is spam and what is not?
How Do You Protect Yourself From Spam Emails?
How Do You Report phishing or scamming?
Checking your email and text messages should never bring you worry or stress about spamming or phishing, but sadly it happens every day. We hope this guide helps you to combat this daily issue, that it helps give you peace of mind, and that it helps to keep you and your company safe! If you have any more questions or comments, please never hesitate to reach out to us! If there is a topic you would like to see as a future blog, don't hesitate to reach out and share that with us as well! Until next time, stay safe and caffeinated Summerville!
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Spammers, fishers, scams, viruses, and their threats have become a dangerous daily reality for businesses of all sizes. To help keep you safe and sane we wanted to talk about the realities of these situations, how to recognize them, and how to deal with them.
Hello, Summerville, and hello to you, reader! Welcome back to Creative Consulting's blog. We hope we find you happy and well. Are you feeling stumped or stuck with where your company is going or with your overall business goals? We might be able to help with that! We specialize in branding and online exposure marketing through social media and SEO, we build websites, create content, and run all of your social media pages, and much more. Help the world know who you are and what your business is through the explosive power of social media. You can't afford to put it off any longer!
We have a very soft spot for social media, and we are very aware of the highs and lows that come along with it. It is an incredible business tool that is always growing and expanding. It helps you stay in touch with your customers, helps be aware of your target audience, helps you stay ahead of your competitors, and helps you share and show off what makes your company unique. However, with the good comes the bad. The internet is such a vast expanse that allows anyone the freedom to get behind their keyboards and share how they feel, oftentimes without a second thought to who or what company they could be damaged. Often time these attacks come without doing any proper research, too. The internet is so free and open, it also allows for some very scary, dangerous, and disastrous cybercrime to exist alongside us all.
Cybercrime doesn't just attack multi-billion-dollar businesses, it targets small mom and pop sized businesses too, and it can appear in many different forms across multiple different platforms. Emails have become a very powerful tool for hackers, and they have become more eloquent in their attacks. Sometimes it is very easy to spot a spam email with its awful design and terrible grammar and spelling mistakes. However, they are becoming more advanced, look more professional, and claiming to know more personal information than they ever have before. They're becoming more aggressive, nasty, and frightening as time goes on. A trend we've started to see is spammers and scammers showing up in your direct messages on Instagram and Facebook, in comments on your social media, commenting on your blogs, and even emailing you regarding the copyright of images and graphics being used on your social media platforms. Since this trend is becoming popular as time goes on, we wanted to explore and discuss the topic with our readers.
First off, if you've been through an issue with a scammer or spammer, please don't be embarrassed, it happens! As we mentioned above, these scams and attacks are becoming harder to distinguish as being fake or not. No one is immune to these attacks, they can appear in anyone's inboxes and in response to the content you choose to use on your social media platforms. Even Creative Consulting isn't immune to it! Below you will find two examples of spam that we've received, and these aren't the only ones we've received either. We get emails like this more often than you might think.
The first image on the left is of an email we received regarding an image on our website claiming that it didn't belong to us, but that it belonged to and was the work of the sender of the email. However, the graphics in question were designed by us in house, so it was something we were able to laugh off and knew was fake. However, pay attention to the tone of the email, if this was received by someone who didn't design their website or have a trusted source that did, it could be very scary. Also, note the links that have been embedded into the email offering proof that the images in question are the author's, and they have also included a link for "legal documents". The author invites and then demands the reader to click on them in a very believable manner. Both of these links are probably some kind of scam, virus, or a tool that could open up your computer and allow a scammer to have access to whatever they wish. As the message continues, the threat becomes even more heated, saying the images that are hers need to be removed, cursing is used, and more threats are delivered. While we knew this was a harmless threat for us, it's still uncomfortable to read, and could be very scary to someone else.
The second image on the right is a much different example. This comment, and many that we have received like it, have been sent in for approval to comment on a client's blog. Many social media management companies and blog writers will turn on the option that requires the approval of comments before they're seen by the rest of the world. While we have the power to stop a lot of spam messages, sometimes we don't. These messages range from very tame and kind messages to threats, similar to what you saw in the first image. While this comment might seem kind, we've received the exact same comment from multiple different "people", who are most likely bots. Also, note the circled name on the image noting where the email is coming from. Obviously, that is not an appropriate or real IP address of someone you want to be attached to your website or blog. Having spam comments like this, even ones that seem harmless can damage your reputation, your Google Standing, and credibility. So, how do you deal with this?
Also, not staying on top of these comments, no matter how many you're dealing with, shows a lack of moderation and care for your website and blog, according to Forbes.com. Who wants to believe or follow the audience of a blog or website where it looks like no one takes care of it? Also, the readers you've had might lose faith in your credibility. What happens if you've been a long time follower and reader and because you put faith into this blogger, you don't question the authenticity of a link in a comment. Then, to your horror, you click on it and you have a virus and your personal information begins to leak out. You would quickly lose faith in returning to that website or blog again, right?
Next, you can use certain settings to help moderate your spammers. One option is to moderate comments from first-time users, according to NeilPatel.com. This will place these authors in moderation if they change their names, email addresses, or use an email link. If your blog platform allows it, turn off trackbacks, or you can install some plugins that have been built and designed to control spam. You can also shift the conversation to social media. Invite any questionable commenters to email you or continue the discussion on your social media platforms. This will show your fellow readers that you're handling the situation, and if you get no response, it's another way to justify deleting these questionable comments. If you use WordPress, make sure the settings to minimize and control spam are on. You also can turn off the comments on your blogs. However, according to Forbes.com, this can be a big disservice to your blog and company. If you decide to turn comments off on your blog, you could be missing a huge marketing opportunity.
Don't be discouraged by spam or the time you might have to dedicate to managing it. It is a battle you can win and we hope these tools and suggestions help you feel prepared. Please check back for part two of this new blog series discussing spam on social media posts and found in your direct messages! Until next time, stay safe and caffeinated Summerville!
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This blog will be dedicated to our continued discussion about what it means to be ADA compliant and the best route to follow when pursuing that goal. More questions will hopefully be answered for you, and more advice will be provided on this difficult topic that has little legal ground and ruling to guide anyone through the process!
Hello, my dear and wonderful Summerville! How are you, dear readers? So glad you've made it to the Creative Consulting blog. We hope that where ever you might be, that you're happy and well! Also, if you're finding yourself reading one of your very first Creative Consulting blogs right now, please note that this blog is part three of an ongoing discussion about ADA compliance, and to fully get out of it what we feel is best, we encourage you to go back and read the first two blogs in this series!
How are you doing so far in your 2021? Are you still working towards your business goals? Have you been following the plans you created for yourself last year to find success this year? After how tumultuous 2020 was, outside of making some of the most necessary and important goals for yourself and your business, it might have been hard to see a bigger picture while walking into 2021! This blog is, of course, a safe space for all of our readers and fellow business owners. If you were struggling with your goals and resolutions for 2021, we have one that you can work towards, and we won't even tell anyone that you made this resolution after the ball dropped! Why not strive towards becoming as ADA compliant as possible in 2021?
Becoming ADA compliant, as we have been talking about through this blog series, is important ground to break for your company, while it is also very shaky ground at the same time. While it is something that is pressing for every website to have and heavily suggested to implement into your website by the WCAG (the Web Content Accessibility Guidelines), we must remind all of our readers that there are still no official laws or rules about being ADA compliant. However, striving to make your virtual fingerprint enjoyable and accessible to anyone and everyone that visits your website is an incredibly powerful business move. Being inclusive in your web viewing audience is not only kind to humanity, but it can also help with your company's growth and sales. Being kind and growing exponentially at the same time? Sounds pretty perfect to us! However, while we have covered a lot of information on the topic, we wanted to finish out this blog series with just a little bit more about ADA compliance!
WHAT ARE THE BENEFITS OF BEING ADA COMPLIANT?
WHAT ARE THE POSSIBLE RISKS OF NOT BEING ADA COMPLIANT?
While this topic is still an incredibly grey area, that doesn't mean taking the risk of not being ADA compliant is the way to go. There are still many risk factors that you could be facing. Remember, Creative Consulting can help you through the process and you must be very careful when approached by online poachers or online ambulance chasers. Their sole goal is to target websites and business owners unaware of ADA compliance and scaring them into paying huge sums of money for their so-called safety. Well, we guarantee that this is very false information. However, if you are choosing not to be ADA compliant and choosing not to make these adjustable steps, that's a different situation.
WHY IS IT SO IMPORTANT NOW?
We are not downplaying the fact that ADA compliance hasn't been important since the use of the internet became widespread and used by millions every day. However, as the years go on and we all become more and more connected thanks to the overwhelming and impressive power of the internet, now might be more important than ever to be ADA compliant.
The big takeaway that we want to give each of our readers to have from this blog series is the fact that becoming ADA compliant is simple, necessary, but nothing you should be afraid of. Work with the correct individuals, like us, to help you reach this goal and you could potentially see your business grow exponentially. Honestly, there is also no question about it. It is a company's responsibility to every citizen to allow them access to their website. It's the right thing to do, it's our duty to humanity, and not being ADA compliant is discriminatory, which is beyond unacceptable in our books. As online designers, what is also unacceptable is big web design moguls using scare tactics to prey on unaware and uneducated business owners. It is our responsibility, as business owners, to help them, educate them, eradicate fear, and bring everyone smoothly and safely into the kind and generous world of ADA compliance! Until next time, stay safe and caffeinated Summerville!
To learn even more in-depth information and to stay up to date on ADA Compliance, please visit their website: https://www.ada.gov/pcatoolkit/chap5toolkit.htm
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In this follow up blog, we are going to be continuing our discussion on ADA compliance on your website and what you need to know right now.
Hello Summerville, and welcome back to the blog! There is just nothing like a new year in Summerville. The whole town seems to be buzzing with new exciting energy working towards this new year's goals, new projects, and resolutions. It's a wonderful energy, and we can all feel it in the office. It has helped each of us stay focused, get to work, and inspired us to keep up with our own goals and resolutions. Thank you, Summerville! Let's make the best out of 2021 together, and let's be kind to one another. Who knows what this year or any year might hold for all of us!
One of the very first blogs we've shared this year was all about being ADA compliant, what that means, the challenges small businesses are facing right now because of it, the fact that many issues are caused due to lack of official guidance, and how the officials are going about correcting websites to ADA complaint before a bully shows up to do it first. Today, we are going to be following up with part two of that blog with even more helpful and important information to make sure your business is safe and ready to handle the changes ADA online compliance might bring this year.
What are the best ways to make your website ADA compliant?
Remember, you can do many of these changes yourself if you want to. Do not, we repeat, do NOT let anyone bully you into believing that they are the only ones who can make your current website or build a website for you that is ADA compliant and that you must spend an obscene amount of money to do so. You can work with us at Creative Consulting to achieve an ADA-compliant website or any top-notch design company that won't force or bully you, and our rates will be reasonable. Remember, outside of following these loosely based guidelines that have started to appear about being ADA compliant online, being ADA compliant can help position your business for long-lasting success and help to expand your customer base. While rules and guidelines are still not black and white, the WCAG (the Web Content Accessibility Guidelines) and other groups are paving the way. Until then, here is a list of suggestions and tips on how to make your website ADA compliant right now.
Well, readers, it looks like the topic of ways on how best to make your website ADA compliant needed its very own blog! Don't worry, we still have a lot more to talk about, and will continue to do so in our next few blogs. This topic is becoming more important every day, and we want to make sure you are prepared and informed. We appreciate you coming on this ride with us about ADA compliance. We hope that with each of these blogs, you are taking the correct steps to ensure that your website fits these guidelines. Please take this topic very seriously. While there are no official guidelines set in stone by law right now, that most certainly doesn't mean that it couldn't change soon. This is one of the main reasons why it is so important to get ahead on this topic, so once it is set in stone, you either will already be compliant with the law or you will just need to make a few adjustments! Until next time, stay safe and caffeinated Summerville!
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et to know the hilarious, hard-working, and creative individuals that make up the Creative Consulting family one blog at a time.
Hello readers, and welcome back to the blog! From all of us at Creative Consulting, we want to wish you a very happy new year! We hope that this year is one for growth, learning, positive changes, and exciting things for you and yours. While starting a new year can be overwhelming, we hope that you look at it with hope and walk towards it with an open heart and open mind. Also, don't forget all the goals, resolutions, and aspirations you have for 2021 were made to accomplish throughout the year. Don't try and tackle them all in January, believe me! By the time the 31st rolls around, you'll already be stressed, exhausted, and ready to abandon your goals. Part of making plans, aspirations, and goals is creating a strategy and a plan on how and when to accomplish them. Make sure to stick to that plan as much as you plan on sticking to achieving your goals. Do this with both your personal and professional goals, and you'll be heading towards a wonderful new year. We are here to help you accomplish all of your business goals for 2021, too! Looking to rebrand? Build a website? Have a logo designed? Create a social media play? Add blogs to your SEO? We are here to help you with all of this and more!
What better way to start a new year than introducing a brand new member of our team? While we ushered out 2020, we ushered in a brand new member of our team who arrived right on time and has been a perfect addition to our team. Summerville and beyond, it is my pleasure to introduce you to the one and only Madi Kirkwood! From one Maddie to another, it is my personal honor to write about and introduce you to her. From her very first day at the office, we could all tell this Summerville native was going to fit right into our crazy and creative team. Madi is still settling in, but she has put the first finishing touches on her office, has dove headfirst into her position and learning more about it, and is already coming up with incredible ideas to help move the company forward.
I do have to share my appreciation and admiration for my fellow Madi. A few weeks ago, a bunch of us were working at the conference table chatting and sharing ideas. Madi was working with me on these interview questions and having a hard time answering all of them. Talking about yourself is difficult, and letting someone (practically a stranger still at this point) write about you and share it all with the wide-open web is difficult and brave. I appreciate all of my fellow teammates for being such good sports and letting me share a peek into their lives. Madi and I share the love of Bullet Journaling and I admire her organization, her creativity, humor, and the dedication and hard work she has already given and shown in just the few short weeks she has been with the creative team. To jump right from graduation into a full-time job can be difficult, but to someone who has gone to school full time, worked, and had an internship all at the same time, this new time of transition for Madi will be a piece of cake. It is a joy to have her on the team, and I look forward to all the incredible things she is going to be doing for the company and all of our clients!
Name: Madi Kirkwood
How long have you been working at CC: Almost one month!
How did you hear about the positions: My professor from CSU sent me this way last month whenever the SEO Specialist position opened up, and I applied right away!
What do you do for CC: I am the Search Engine Optimization Specialist
What is your favorite part about working for CC: I love the team & how close everyone is here. A good team and communication are the backbone to any striving business, so I am extremely excited to continue to grow closer to everyone here!
What have you learned since you worked at CC: A better question is, what haven't I learned? I am continuously growing and learning more about how I can sharpen my skills and gain more knowledge every day!
What is your favorite part of your workday at CC: My favorite part of my workday is accomplishing a goal that I set prior to that day. It is incredibly encouraging to be able to succeed in the things I set for myself.
Favorite memory at CC so far: Any time I'm laughing with our team! I have loved being able to connect with my coworkers and learn about our shared humor!
Favorite Summerville Small Business (besides CC): Guerin's Pharmacy has held a place in my heart since I was in middle school. Memories of getting ice cream in the summertime or a cold glass of bottled Coca-Cola bring back amazing nostalgia.
What is your educational background: I graduated from Charleston Southern University in 2020 with my Bachelor of Arts in Graphic Design & a minor in Business Administration in Marketing. I try to continue my education as much as possible because of my ever-changing field. I specialize in not only SEO, but I am also a branding and advertising designer!
What are your hobbies: I enjoy being crafty & doing digital illustration in my free time. I also like to play Indie style video games, going out in Charleston with my friends (socially distanced & masked up, of course!), and actively practicing self-care!
What is your favorite color: My most used color palette is a combination of shades of reds, blues, and yellows. I would say those are my favorite colors!
Interesting Facts about you: I am allergic to pineapple!
Favorite Food: Anything that has to do with potatoes, they're the most versatile food & I am a sucker for some good mashed potatoes!
Favorite Restaurant in Charleston/Summerville: Honestly, nothing beats my grandma's cooking, but if I had to choose, Eva's on Main is a wonderful place to go for a homemade meal!
Favorite things to do in Charleston/Summerville: Going to the beach and going axe throwing are some of my favorite things to do!
I don't know about you, but after I interviewed Madi and read through this, I had the strangest urge to go axe throwing and grabbing my favorite potato dish! I know I say this after every introduction, but I love how much more I learn about each of them when I get to write about them! I also enjoy how I can see each of my teammate's personalities shine through in how they answer. These blogs always make me smile, so I hope you are too! Cheers to January, Summerville! I look forward to another exciting year of bringing you the best Creative Consulting can give! Until next time Summerville, stay safe and stay caffeinated!
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In this two-part blog, we will be discussing something pretty delicate in our world right now. It is one of our personal goals to strive to not only help our clients and fellow small business owners grow their businesses, but we also strive to educate others and tell the truth about what's happening in the world of business right now. Today, we are going to be discussing a very important hot topic, being ADA compliant!
Hello, Summerville, and hello 2021! How many times have you written the date wrong so far this year? I've done it an embarrassingly amount of times! Anyway, welcome back to the blog writer's desk, and while we are just a few weeks into the new year, it is still such an exciting time to own a business. While so many people hate the beginning of a new year as much as they hate Mondays, when we look at a new year we see the beginnings of something very special and exciting. We have the opportunity to grow and become the company we want to be, and to help our clients do the same. That, to us, is incredibly exciting and one of the many reasons why starting fresh in a new year is what we live for!
One of the ways we try to help all of our clients and fellow small business owners grow is to inspire them to look at every new year as a new opportunity. It's the perfect time to go after their goals and a perfect time to plan how to reach them. We also try to take the time in the first few months to continue educating our clients on what is happening now in our industry, and how that might impact their business on a day to day basis, and what to be cautious of. Currently, one of the hottest trends in the marketing world and the website design world is offering clients to help them become ADA compliant. It's a sad reality that many marketing companies will use scare tactics to force small companies into a website contract with them, claiming that they aren't ADA compliant which could land them in a huge lawsuit. This is such an unnecessary and cruel thing to do to small businesses, who are already struggling to make ends meet in the first place. We want to state that by law, there are actually no guidelines that state exactly what or how your website must be set up to be ADA compliant. At least there isn't anything yet. If you are being bothered or badgered by a company telling you otherwise, please brush them off or speak with us. They're being bullies, and we don't like bullies here at Creative Consulting. In this two-part blog, we are going to be talking about what ADA Compliance is, how your company needs to be approaching this term and its current guidelines, and why the threat of being in danger isn't anything close to what many companies will say that you are in. Yes, you need to be compliant, but there is wiggle room, which is what we will be talking about today.
Let's take a step back though before we get in over our heads or things get confusing. The ADA is the American With Disabilities Act that requires physical locations to provide fair access and accommodations for individuals with disabilities. Some of the most common examples of this are restaurants and public buildings must provide wheelchair accessibility and they must provide menus and other reading materials in Braille for customers who are visually impaired. Today, in our very media-heavy and driven world, ADA compliance has now spread out to the digital world and our digital devices. ADA compliance is now requiring all websites to provide accessibility for all on their webpages. This can include web content that can be used by those who are blind, for those who are deaf, help for those who must navigate by using their voices, and providing screen readers to help read and describe all content on the webpage for those who might not be able to see it. So yes, by law you must be ADA compliant and provide these options. Your website must also not prohibit the use of these tools that we've mentioned above that would prevent an individual with a disability to access your webpage as needed. However, here is the kicker! There are no clear ADA regulations that spell out how every website must be laid out and designed to provide accessibility to everyone with a disability. There is so much grey area, and so much unknown, which people are taking advantage of and trying to decide what it means for them, not for the digital world across the board. All it states by legal documentation is that all businesses that fall under Tier 1 or Tier 3 must provide internet content that gives at least "reasonable accessibility" to individuals with disabilities according to Business News Daily, but that is all that they say and no guidelines or examples have truly been supplied.
What businesses fall under these different tiers? That's when it begins to get a little tricky. Tier 1 Businesses are those that have at least 15 full-time employees and are open for business at least 20 weeks out of the year, and they somehow engage in an industry that adds to and affects commerce. However, if you have 14 or fewer employees (for example you are a self-employed company of one) and you work less than those 20 weeks a year, you don't have to comply as being Title 1. According to Findlaw.com any tax-exempt private membership clubs also do not count as being Tier 1 businesses. Businesses that are owned by a Native American Tribe are also exempt from being Title 1. However, Tier 3 gets a little more tricky because more businesses fall under its umbrella. Tier 3 businesses are businesses that are considered and live in the category of being public accommodations. Examples of this included and are not limited to:
ADA was passed in 1990, making sure that all public access locations had to provide accommodations for everyone, including those with disabilities. 20 years later in 2010, the Department of Justice passed the Americans with Disabilities Act Standards for Accessible Design which mandated that all electronic information and devices had to be accessible to those with disabilities. However, because the law states that you only have to be ADA compliant if you fall under Tier 1 and Tier 3, it is still best to discuss with a lawyer what you should do for their website to not run into any issues. While there is no reason to prevent someone with disabilities from enjoying your website and content, for those who don't fall under those tiers, you shouldn't be badgered into building a website with a company you don't want to work with because they are saying your not ADA compliant, and the only way to avoid a lawsuit is to work with them. Remember, there are no clear rules about being ADA compliant, however, again, you need to be respectful of the ADA complaint ideals. What we are trying to explain here is that you can make these additions and adjustments yourself to your website. You can even make your website more accessible for those who use different tools to access and enjoy it, and to make sure they aren't turned away from it.
Many companies today, since it is such a grey area topic with no real definition, will take advantage of the fact that this world has no clear-cut definition and will attack smaller companies that don't fit in any tier. They will bully and scare them into buying a website from them, and in our books that is a bad business tool. In the second half of this blog, we are going to be continuing our discussion about being ADA compliant, its current battle, and how to keep your company compliant while not being bullied by others to conform to their incorrect definition of being ADA compliant. This is a touchy topic and one that we need to talk about more. If you feel that you might be going against ADA compliance or in some trouble because of not following what ADA guidelines there are, please contact us and we will work through it together! Until next time Summerville, stay safe and stay caffeinated!