In our most recent blog posts, we've talked about the importance of why you should be using stories and live streaming in your company's workflow. This blog is going to be dedicated to actual tips on how to make these videos and what you need to be thinking about while you do!
We've made it to May, Summerville! Our quiet little town turned into a ghost town as the pandemic set it, but it is turning back into a vibrant and beautiful city as we all slowly open our doors again. We are so thankful to see so many of our fellow small businesses open their doors again and return to full operation. We know this has been a difficult time for our amazing town, but getting back to a sense of normal proves just how tough Summerville is! While we work to get back up to speed, we do encourage you to continue to stay safe and smart. We are still in this together!
Have you been playing with adding Facebook and Instagram videos into your workflow since we shared so much information on why you should be doing so in our last few blogs? Have you been even more daring and tried live streaming on either platform? Remember, now is the perfect time to use these tools to your advantage. You can stay in touch with your followers, keep them up to date with when you might be reopening, what safety precautions are going to be taken, what might be changing, and check-in them in real-time! This gives them a true sense of connection when they get to see the real you in a very real, not directed or perfectly edited, live video. Let them fall in love with all the reasons why they love your company and brand all over again! So, throw away your fears and worries that your videos or live streams won't look right, that they won't look good enough, or you'll look funny. That will never be the case. You are a professional who is passionate about your company and brand. The rest just takes a little planning, practice, and care. Follow these tips and suggestions to make seamless and effortless Livestream videos that you will be proud of and will no longer dread doing them!
Livestreaming is accessible for everyone and is an incredible tool to connect you with your audience in seconds. You want to inform them, connect with them, and converse with them on a real human level. You need to put in a little work and practice before you press record, making sure that your phone is charged and that your mom's call won't disrupt the video. But if you follow these simple steps, your Livestream videos will be outstanding. Don't hesitate! We are starting to make moves towards some sort of normalcy, so get back to what you're good at - running your business! Use this tool to show off what you do best, and why you enjoy doing it. We are here for when you need us, Summerville! We are so impressed with your resiliency and are proud to be apart of the Summerville family. Stay safe and be well everyone!
We promised more information on the importance and joys of adding Facebook Stories to your workflow, and so we are going to deliver!
Hello again, sweet Summerville! Welcome back. We hope you and yours are staying safe and healthy. Keep washing those hands and practicing social distancing! If you have the chance, we also encourage you to support local businesses as much as you can right now. So many of the staples we love that are Summerville through and through need your love and support. Get carry out, pick up some coffee, and visit your favorite local artist's websites or Etsy pages! Every little bit helps right now, and we encourage you to pay it forward. If you'd like some recommendations about some of our favorite local businesses, please don't hesitate to reach out to us! We have been enjoying our fair share of our favorite Summerville things thanks to delivery and pickup!
Now, let's jump back into some work. Our last blog kicked off our blog series discussing the importance of Facebook Stories. We just had so much to share - we couldn't limit it to just one post! Even though we are all smartly practicing social distancing, one of the many ways we can all stay connected is social media. We can stay close and remain in contact with as many people as our hearts desire thanks to social media. This is why it is so important. You can remind your audience that you're still here, you still care about how they're doing and that you and your company will still be here when all of this is finally over
YOUR CUSTOMERS; THEIR NEEDS
We've touched on the topic of customer experience and service multiple times throughout our blogs in the last few months. The importance placed upon it needs to become one of your top priorities. Good customer service is one of the top digital trends for 2020. How to listen and connect with your clients needs to evolve and grow over time. We love being heard, and we all love when our opinion is valued and listened to. Stories, videos, and going live on Facebook gives your client an in-person opportunity to give and voice their opinions. It opens up the floor to more of your followers to join in on the conversation and to agree and disagree with their peer's needs or opinions in a safe and productive environment. Take what your followers say to heart. If they aren't opinions or needs that you feel are in your companies best interest, that's ok. But acknowledging them means a lot to your customers. You can create images and stories to hype up announcements, new products, sales, and exciting events they can all attend - either online or hopefully soon, in person. When you go live on Facebook, you can see the comments your follows are making in real-time and you can physically respond to them. What an instant connection! You can answer questions, solve issues, express gratitude, and connect with your audience in real-time. This frees up time that you would be spending answering these questions and concerns via email or phone call, allowing you to get back to work.
Being consistent is an excellent tool in branding and leading a successful company. Being consistent creates a subconscious connection between you and your clients and a sense of safety and trust that they can depend on. But, that doesn't mean that everything you post has to be the same. This can draw more of your follows to check out other platforms that you run your social media on, and is another tool you can use to get your customers excited. For example, you might only make announcements about new products, deals, and giveaways on your Facebook stories. But, you hint on all of your social media platforms that to view and learn about these announcements you have to view it on Facebook stories. This can then bring your Instagram or other platform's audience to your Facebook page and vice versa. This is a great way to cross-promote your social media platforms and to keep up traffic to all of your pages. Also, different audiences prefer different types of social media platforms. When creating any story, tailor them to the platform and the audience that prefers it. Not only are you speaking to your audience through your Facebook videos, but you are also speaking to a very specific group and demographic.
IT'S ALL IN THE TIMING
Just like Instagram, Facebook Stories live right at the top of your followers' Facebook feeds. They are the first thing that pops up once the app is loaded on their phone or computers. Staying at the top of their page and in their minds' eyes is very important and effective for your business. This is very similar to putting in the much needed time for SEO and getting your company in the top few results in Google searches. This is why you need real and in the moment, not perfect, videos. The more honest they are and the more you draw in your audience, your stories will remain in a consistent spot in their feeds.
Are you getting excited about the potential Facebook stories can bring to you and your company? We hope so. Even if you're still a bit skeptical, now is a great time to try out the many features Facebook stories can give you. Have fun, be bold, and be honest. Your audience, customers, and fans love and support you for a reason. Let that reason shine through your posts! Don't let your audience forget about you, and don't forget about them. We hope you're doing well, Summerville. We miss seeing you and look forward to enjoying our town together very soon. Stay safe, stay smart, and stay home!
In our last blog series, we discussed how important and exciting Instagram Stories can be for your company and your ad campaigns. In this blog series, we are going to be discussing the pros of adding Facebook Stories to your workflow!
Hello Summerville! It's been another strange few weeks. We are still open and operating, and very thankful to our clients during this time. We are also very thankful to do our business online and in the safety of our own homes. While we are still very busy, the safety of our clients and employees is at the top of our priority list. How much are you appreciating Google Hangouts, Google Duo, Zoom, Skype, and all platforms of video chats right now? We certainly are! Seeing the faces of our clients and employees right now in this digital fashion is so needed and so important. In turn, making the most of your digital fingerprints and social media platforms for your company is more important than ever before. We are all on our phones and computers more than we have been in the past, for work, to fill up our free time, and to keep some sort of normalcy in our lives. This is the best time to stay in touch with your customers and your audience, while they are sitting there waiting on their phones and computers just like you are. A reminder of your appreciation of them, that you miss them, and that you're thinking of them will be very appreciated and will help your company during this difficult time. It will also help amp you up to business speed once everything returns to normal again. We have just wrapped up our blog series on the importance of using Instagram Stories. We thought the next set of blogs should focus on the importance of using stories on Facebook and its many benefits. And believe us, there are quite a few!
Think of how important and fun videos have become on all of our Facebook feeds, both on our professional personal Facebook pages. For the first time in history, social media is finally being used for what it is created for, thanks to the current situation. It is bringing us all together and keeping us in contact. We need one another more than ever, and having a personal connection via your social media platforms is the perfect way to do so. Why not stay connected to your clients, followers, and audience in a personal way to help everyone stay focused and positive? For the first time in our known history, you get to have face to face personal interactions without asking anyone to leave their couches or homes. As a matter of fact, you wouldn't want it any other way.
Similar to Instagram, Facebook stories are one of the newest ways to connect and show off your brand and company in a very fun and creative way. The videos you post on Facebook stories last the same 24 hours and provide a very user-friendly platform for anyone who wants to create a live video, post a video onto your stories, or upload a video or picture to your stories. Think about it in terms of numbers. Facebook has over 2.23 billion active users every month. That is over three times the amount of users that its story rival Snapchat has. That is a HUGE group of people that could become potential customers and followers, and they are just waiting to meet you!
This is a great place to start! Don't worry, we still have a little bit more to share. That is the glory of a two-part blog! We get to see you again (virtually, of course) and you get to keep on learning! Stay safe, stay healthy, stay smart. We are here for you Summerville. We are in this together and we will get through this together!
With so much information to share about Instagram stories, we couldn't put all of the information in just one blog. We had to split them up! More information is always good, especially now since we all have a little more time to sit and read. Let's keep learning about Instagram!
Hello Summerville! As our quaint little town continues to get quieter, and we all start to settle into our homes, we wanted to continue our blog about the importance of Instagram stories, and how they can be beneficial to you and your company. Remember, as many of us are starting to work from home or remotely (some for the very first time!) it's easy to get overwhelmed with everything. Take this information as your daily dose of education, and see what joy it can bring to your social media campaigns! These tips are to help your followers increase, keep your engagement up and active, and to reach your audiences like you never have before. This is a wonderful time for that! We are all on our phones and computers more than ever before, why not do a little good with all this time? Sit back and relax. Have that second cup of coffee you've been craving, you've earned it. Let's get our minds off of everything and talk about Instagram!
Don't Repeat Yourself
Using the same business techniques over and over again can get a little old for both you and your followers. Why not shake up what you're doing in your marketing? Using stories or videos in your stories can be a fun opportunity for you and your team to create and work together. It can help build a fun and closer working relationship together, let an employee out of their shell or let them shine in ways you might not know they could. Think about it, this is a form of advertisement. This new type of advertisement can help keep the attention of your audience in this ever-changing world. You already have so much to work with that you don't have to spend a ton of time or effort to build a social media platform from the ground up like many companies did when they first started using Facebook or Instagram. You are just learning a new tool inside the application that is fun, exciting, and unique. There is a little extra fun in Instagram Stories than what a picture-perfect profile can offer. While your feed may be portfolio perfect, you can add fun stickers, emojis, text, drawings, music, and more to your stories and videos. While this additive might not be as professional or have the look for your feed, it has the fun and real quality people want to see!
Hashtags Me Not
Hashtags have been a controversial topic for social media for some time now. How many should you use? How many are too many? Am I using them correctly or am I going to get in trouble? Are they drawing in the attention I want? Hashtags were created and are used to bring followers of certain topics together and for that group of people to see each other's pictures. But, as hashtags have become more popular, there are some new downfalls. If you use too many, post them in the comment section of your profile post, or use a very popular hashtag, you and your company could see some harsh repercussions. Your account could be frozen for over a week and you wouldn't be able to post, comment or follow anyone back. Your posts might not be seen or could get buried in the shuffle by the app itself. Your posts could even get removed. As of now, Instagram stories are neutral ground. Along with all the fun additives you can put on top of any posts in your stories, you can add hashtags and tag others and your post won't be pushed for doing so. Doing this can bring even more attention to your account, and invite more of your dream demographic you're trying to reach to follow and see what you're all about. Also, if your account does get frozen and you're unable to post to your feed, you are still able to post on Instagram stories with no issue. This will keep you in touch with your followers and their algorithms.
Thoughts For The Road
Are you still not convinced about Instagram Stories? I think we may have a few other things to add to finally convince you!
We hope that this blog has shed a wonderful light on Instagram, Instagram Stories, and the wonderful tools that this exciting and useful app can bring you and your company. This is a great time to start brainstorming, playing with the app, and seeing what specialized things you can make and create for your company. That is the great thing about these apps - you have so much freedom to make it your own. So go out and create! Stay safe Summerville, we are here rooting for you and all of our small business friends!
Marketing trends feel like they're changing constantly. Sometimes faster than most companies and individuals feel like they can keep up with. Believe us when we say that we can relate to that. But don't get discouraged! This is a new year, and with that comes new and exciting marketing trends that will last the whole year, and help you grow stronger and better than ever before!
It's a new year, which means new things to keep up on! Business doesn't stop for anyone, and we understand that better than most. A new year is an exciting time, but you have to keep up with it or it'll leave you in the dust. With the dawning of 2020 comes the dawning of new social media trends, digital marketing trends, and business trends that are a step or five beyond what we saw in 2019. It might be overwhelming to think about it that way, but at the end of the day - you should be excited! It's time to take new tricks of the trade and see what works best for you and your unique company. Everything in the business world grows and changes, just like we do! It's important to keep up with these changes, just as it is to keep up a strong marketing campaign, a strong social media fingerprint, and not let your social media get pushed into the background. You and your company were made to stand out. You need to keep up with the trends and the times so you're not left behind, or spending time or money on things that just don't work anymore.
There will always be new trends, it's the way of life. But what you do need to be doing is researching what trends are popular, what's working, and what is going to stick around longer than a fad might. A trend will be effective to many groups of people and will influence your business as a whole. A fad will only be popular and affect certain people, and that is something you want to avoid. To get you back on the right paths of trends and leaning away from second long fads, we are going to be sharing and discussing some of the digital marketing trends you're going to be seeing in 2020 and for some years to come!
We hope you are just as excited as we are about these trends. These are just three of the most popular that you will be seeing. Remember to continue your research and to keep learning. The more you can learn, connect to your audience, and understand who you're targeting, you'll be more ahead of the game than you'd expect. Time to hop on board, everyone! Thanks for joining us for another exciting blog. Until next time, stay caffeinated and loving Summerville!
Small businesses, be warned! Two of the most important tools in your online marketing toolbox sound very similar but they are two VERY DIFFERENT tools. It's time to break down their differences and pick the right choice for you and your company.
Happy New Year Everyone! We hope you had a wonderful holiday with your loved ones, and you're just as excited as we are to jump into 2020! One of the biggest things we were focusing on before the holidays set in was the challenges, changes, and inconsistencies of online marketing across many social media platforms. If you spend as much time as we do studying and working with advertising on places like Facebook and Instagram, you are very familiar with the fact that it changes constantly. It's hard to keep up with each change and how it affects your advertisements daily. These advertisement tools can determine your business growth and popularity online, so if you don't understand the changes in trends or are unfamiliar with the tools available to you, you could be in serious trouble. One of the biggest things we have been digging into is Geofencing and Geotargeting. This behind the scenes marketing tool can make or break an advertisement campaign without even trying. The names look so familiar, they much basically be the same thing right? Wrong! Although they are connected, you need to understand their main differences. When you understand the differences, you will be able to choose which option is best for your company. The best choice will help you gain more customers, followers, and supporters. First off, let's get down to the definitions.
GEOFENCING: Geofencing is when you draw an actual virtual fence with a predetermined chosen radius. This is used to target and connect specific people in a certain area to your advertisement. It is known to be more accurate than geotargeting. It uses GPS to make sure the audience you have targeted is being tracked and followed based on the coordinates of where they are in that exact moment they're online. When this chosen group of people is online, geofencing collects data and studies how long this chosen group of customers stays within the virtual fence and if and when they come back. This tool helps improve the engagement of local customers for your company and it can help attract customers away from your competition. The disadvantage of geofencing is that it can only target audiences based on physical location. Hand-picking demographics and certain groups of people based on anything besides location have nothing to do with who sees your geofencing advertisement.
Who is the best for? If you are interested in advertising to populations of all interests and ages in your local area, then it is a perfect tool for your company.
GEOTARGETING: This tool is very similar to Geofencing at its base. It does draw the same invisible fence, BUT demographics are included in its makeup. You create your virtual fence, and then you pick who exactly (based on age, interest, gender, etc.) will see your ad. One of the main disadvantages is that you have to open up your advertisement geographic to a much larger area. You are being very specific about the type of people you want to see this add within a particular area So, to get as much of a result as you would with geofencing, the location needs to be larger to attract the same number of people in a geofencing situation.
Who is this best for? If you are interested in advertising to a very specific group of people inside a certain demographic or niche, then this is a perfect option for your company.
Spend time studying both options. I have just given you the very tip of the iceberg when it comes to using these tools, and there is a lot to dig into when choosing which to use. Understand how each could affect your company for the better or worse. Spend time understanding the consumers you have and those you're trying to attract. This might be the perfect opportunity to step back and define your company and who you want to serve. If you have the time and the means, experiment with both and see which outcome is best. But make sure to decide on one in the end, stick with it, and plan your advertising campaign accordingly. The work put into this decision could lead to a more dedicated consumer base and a fast conversion rate. All of us social media people love to see those numbers jump high and jump quick!
Here is to an exciting 2020, we can't wait to build a better business world with you one day at a time!
It's here! It's here! Halloween and Fall fun is officially here in Summerville, and we want to help you enjoy the fun! Check out these fun local events and have a fun and safe spooky week!
We mentioned in our last blog how much we LOVE fall and any excuse to drink as much fall-flavored coffee as possible. So I'm sure you can guess how excited we are to finally get out our costumes, carve our pumpkins, and eat a few spooky pieces of candy! There have already been so many fun fall activities to do around Summerville, that it's been hard to keep up with all of them. But before the month ends, we wanted to share some of the best activities coming up in Summerville to enjoy before we hit November!
The Trick or Treat Dance!
This spooky fun evening will be in Hutchinson Square this Thursday, October 31st from 4 PM to 8 PM, actually on Halloween this family-friendly trick or treat event has fun for all! Select merchants will be providing candy to costumed trick or treaters. Even more exciting, Millie Lewis Charleston has organized a GITUP Flash Mob party throughout the evening! To be apart of the Flash Mob, make sure to attend the dance rehearsal at Millie Lewis in Summerville on 10/24 at 7 PM. You will have five chances to dance throughout the evening. This year, this fun event is hosted by Hanebrink Jewelers!
For more information about the event and to learn more about Millie Lewis, please check out the links below!
80's Halloween Bash
This fun adult-only (18 and older!) 80's bash is one of a kind party! Channel your inner White Snake and Madonna this Thursday, October 31st from 6 PM to 11 PM at the Music In Motion Family Fun Center! Make sure to come in your best 80's costume, prizes will be awarded for the best dressed, the most neon, biggest hair, shoulder pads, and fanny packs! Wings and your choice of skates are included in the price of admission. This is going to totally be a rad bash!
For more information, visit their Facebook Page!
Trick or Treat in the Park!
A classic fun event on Thursday, October 31st and offers safe and spooky fun for the whole family! From 4 PM to 6 Pm at Hampton Park, cars decorated by the city departments, local businesses, and other organizations will be handing out candy to costumed trick or treaters. It is a very safe alternative for going trick or treating for many families, and will be even more fun than walking door to door! The event is free, and there will also be hayrides, jump castles, games, crafts, and much more! Come dressed in your best Halloween Costume to have some super fun! This year Trick or Treat in the Park will be hosted by the city of Charleston Recreation Department, and you will find the fun near the lagoon!
For more information, visit their Facebook Page!
No matter what you decide to do for Halloween, stay safe and have fun! Please feel free to share your fun pictures and stories with us, we always love to hear them!!