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Every year, marketing strategies change to fit where potential clients are looking. This year, 2019, is no different to this chameleon trend, is your business ready?
All Eyes On Facebook The 2018 year brought on hefty difficulties for the social media star, Facebook. From security breeches, to propaganda standoffs, the king of social media is still holding to the older demographic. So don't worry too much about changing tactics if your audience is mostly consisted of adults. But what about the younger generations, how will you get their attention? Instagram, The Photo Sharing Space The Facebook team made a huge decision to buy out their competitor, and rightfully so. This social platform is sky rocketing in the number of users who consistently use the platform. With the overwhelming percent of the younger demographics, advertising and having a constant presence on this social platform is a MUST in the year 2019! Video Content Videos are a great way to get a lot of information across to your viewer without them having to work for it. In this day and age, video marketing is a top level tool for businesses to use. The ease of sharing a video across the socials, makes the production effort and costs worth it! Live Video As a way of connecting with your audience, answering their questions, and being all together engaging, live video is a great resource. If the live video is through the use of an influencer, it has the potential to mean more to your audience. Think of it this way, if you're trying to sell the product, of course you will discuss how wonderful it is. A third party influencer could be the difference in sales. Quality Content Although the hustle and bustle of the world today means people don't spend a lot of time surfing the web, the content you produce should still be quality and not just a quick read. Be specific to your audience in order to create a positive dynamic. Email Still Impacts Everyone has an email, and billions still use it every day. Personalization of emails is beginning to be a must when it comes to marketing through inboxes. The potential client will more likely open an email personalized to them than a generically produced one. Interaction with Voice Voice services such as Siri, Alexa, and Google are taking over the way we conduct research and receive information. In order to go along with this tech revolution, the content on your website must not only be written to read well, but to also be spoken well. To be in marketing means to always be on your toes. With ever-changing dynamics between seller and client, businesses need to stay up to date on the newest trends. At Creative Consulting, we make it a priority to research the newest marketing strategies to ensure our clients are reaching the audiences they desire!
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2/7/2022 11:19:20 pm
<a href ="https://www.pravaahconsulting.com/">Pravaah Consulting</a> is a Silicon Valley-based, full-service digital agency. Our purpose is to help SMBs and startups leverage the power of digital to scale new heights. We bring the best practices and tactics adopted by the Fortune 50 companies to the SMBs and startups trying to excel in the digital world. Our team is a perfect blend of a digital transformation company and a digital marketing agency that provides integrated solutions at the speed of digital. While our engineers build lovable digital products and platforms, our digital marketing specialists ensure that your brand reaches the right customer at the right time through the right channel. With the research-backed and data-intensive approach, our engineers and marketers operate in a continuous improvement mode that helps our clients become more efficient with time.
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