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Don't Lose Sight of Your Website
Having the strongest tools in your online marketing toolbox should be one of your top priorities for your business. Having a strong, aesthetically pleasing, and easy to use website should be one of those incredibly sharp tools!
Hello, Summerville! Welcome back to the blog writers desk and welcome to December! How excited are you to drive and walk around our cute little town and see it decorated to the holiday nines? Don't forget to shop local and shop small this year. 2020 has been a hard year for all of our local businesses, and right now more than ever they need your love and support. Our incredible town has something for everyone on your holiday shopping list this year. Personalized and unique gifts, gift cards to your favorite restaurants, coffee shops, and bakeries, and fun (socially distanced and safe) activities, and much more can all be found right here in the sweet tea capital of the world! Don't forget, shopping locally and supporting local small businesses help support our neighbors and our local economy. Investing in it is an investment back for you! Also, if you don't feel safe shopping or ordering in person from all of your favorite local businesses, many of them are selling their products, gift cards, and services on their websites! Many local artists are also selling their goods on Etsy, on their websites, off of their social media pages, and more! If you need any recommendations on where to shop this year, please reach out to us, visit your favorite local Summerville websites, and ask around! Make this holiday a very special one, regardless of how difficult it has been for all of us!
Speaking of online shopping, social media pages, and websites we wanted to focus on sharpening one of the many important tools you need to have in your small business toolbox this time of year, and all year round. We need to start the conversation about having an excellent website. After making it through all of your online holiday marketing planning these last few months and putting all of that into action, it's time to get ready for the upcoming new year. We know how busy this time of year is for you, but we also know you understand that work for a small business never stops. All of us at Creative are constantly pushing ourselves and working towards how we can better ourselves to help our clients, and how we can help our clients grow to their next level of business. One of the many steps we help our clients grow and prosper in, what one of our tops services is, and what we promote very often our on social media pages is having a strong, functional, and beautiful website. As the 2018 and 2019 winners of the Readers Choice and Berkeley County Best Web Design Firm, we wanted to dedicate one of our very last blogs of 2020 to the many reasons why having an excellent website is so important.
In today's world where almost all first introductions and interactions individuals make with a new company, restaurant, or service start with a Google search, having an excellent website is a must. This will be your introduction to most of your new clients, supporters, and consumers. It is more likely for a curious individual to turn to their web browser to look for what they need or ask for an opinion through their social media network than any other forms of search. Having a welcoming, easy to navigate, and beautiful website serves as that first handshake in these situations, and automatically gives you credibility to these new hopeful potential clients without you having to lift a finger. Google helps with these introductions too, especially if your SEO is top-notch.
However, if you don't even have a website, that can be a fatal blow to your company and a huge loss in clients and sales. The amount of organic traffic your company will receive by having a website is incredibly important and can be stronger than print, radio, or TV advertisement in many cases. However, if you are only using print, TV, and radio advertisement and don't have a website, this will automatically cause you to lose credibility too. It will seem strange in today's world that you wouldn't have a website. Potential customers want to learn more about your services, your prices, and how to contact you without having to go digging to find it. If this isn't readily available through a website, it is highly unlikely that they would choose your business over someone who does have a website with all of this information. Having a website is one step closer to knowing and trusting the company behind the website before even choosing to work with someone.
That being said, if you do have a website but it's not pleasing to the eye, difficult to navigate, lacking information, and lacking contact information, this will also repel your potential customers. No one wants to spend extra time nor do they want to get frustrated by having to dig for information, get confused on how to interact with your website, or not finding any of the information they are looking for. You want a design that's pleasing to look at, explains exactly what your company does and what it offers, who customers can talk to, all while staying true to your unique brand.
[Sense of Easy, not Urgency]
You have a strong, beautifully crafted, and easy to navigate website - now what? In 2020, the pandemic has kept many people out of brick and mortar stores, and kept them to window shopping on their phones and computers from the safety and comfort of their couches. This trend has been powerful and popular even before the pandemic hit. Physical window shopping is slowly becoming a thing of the past while the power of scrolling and Google search shopping is slowly starting to take its place. It's easier, faster, and a gateway to finding new products and services at the click of a button. It's also a huge time saver and potentially a huge moneymaker for your business. Where does this all start? With a strong website.
While many new clients might find out about your products and services thanks to your social media pages on Instagram and Facebook, they will still be lead to your website landing page to decide if they're going to buy from you and what they're going to buy. Having a website can also expand your customer base. You or your brick and mortar shop might be located on the west coast, but having a website could allow you to sell your goods across the country or even globally. You are opening the market to anyone in the world, or where you personally choose to ship to, by having a website.
In this day and in this year, where the pandemic has made it hard to hold onto a brick and mortar location, a website can free you up from the responsibilities that come with it and the rent you have to pay to keep it. If you have a strong website backed up by an incredibly active social media and SEO presence, and you can ship your goods and products anywhere, you don't need that brick and mortar store unless you want it. On the other hand, if your company offers a service and you prefer to operate mobile out of a car or company vehicle, a well-crafted website can continue to promote your services while also avoiding a brick and mortar location.
[A Conversation Worth Having]
We've talked about the importance of communication in many of our blogs. Responding to comments or messages on social media in a very timely manner, responding to emails as quickly as possible, and giving your customers a place to start a conversation are some of the most important practices a business needs to have and provide. Having a website allows this communication to happen with ease and allows it to be organized for you and instant for your customers. It provides the information needed to contact you with any questions, problems, and concerns right away. Adding a chatbox can provide quick and 24/7 customer support instantly, too. This also allows, subconsciously, for your clients to connect with you and trust you with ease and without causing a headache.
Don't forget that a website not only makes the process easy for your clients, but it also makes your job easier too. That's the dream right there, isn't it? Once you create your stunning website and keep up with its maintenance throughout your company's lifetime, you're set to go. At this point, you'll have nowhere to go but up. A website will also be a godsend for your marketing team, who need all your love this time of year. Once you've established an excellent website, planning for sales, holidays, and new products will be so much easier for them. They have a landing page to display these changes, the ease to direct new and returning clients on where they can buy your goods and services, and an established brand to base all of their marketing off of! What a relief!
We understand the hesitations in hiring a company like ours to build, create, and manage a website. We've heard and understood all of them. However, if you want your company to continue to grow, have credibility, if you want people to know who you are and what your company does, continue to make money, and make a good first impression, a well-designed website is the way to go. We are here to chat with you about any questions and concerns you might have about building or redesigning your website and to help get you started. Creating beautiful websites is one of our many passions and something we hope you're getting excited about! Let's get started taking your business to the next level with the website of your dreams, contact us today! Until next time, stay safe and caffeinated Summerville!
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