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The Holidays are here and the team of Creative Consulting are beyond excited! This time of year brings warm, cosy feelings that are irresistible. But what does this season bring that can benefit the marketing of your business? Well, quite a few things!
The holidays allow for a time of looking back on past good ol' days where things were easy and life was simple. Your clients will become more reactive to aspects of marketing that contain these memories, such as black and white pictures, vintage fonts, and images depicting community.
You can use the magic of nostalgia by advertising to your clients to get their attention on the services that you offer!
Take advantage of mobile marketing, our last blog post went into detail on this marketing strategy, so go check that out.
During the holiday season, people will be on the go and online. Make your advertisements with mobile format in mind so when a client scroll by it on their timeline, it appropriately represents the information you are trying to provide.
It's time to tap into the spirit of the holidays. Make graphics to go with your posts that represent the holiday spirit, change that cover photo to something cheerful, and maybe even change your profile picture to include a holiday theme.
While graphics are eye catching, make sure that the content associated with the graphics also has the holiday spirit. Model the voice of your brand with an upbeat, fun, and energetic tone.
Use videos to your marketing advantage. Creative freedom increases during the holiday season, with advertisers creating short stories that warm your heart and make you want to buy their product. If done correctly, your business will gain more attention.
These are just a few ways to market during this holiday season! If you are a business in Summerville, SC, we would love to talk with you about how Creative Consulting can help you achieve the growth you are looking for!