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Stephen Slappey, CO & Sales Manager
Setting The Wrong Goal
As this year comes to a close, we set our sights on 2020. So how do you prepare for this new year? I hear people all the time say “Next year, is going to be my year! I am going to kill it in business!!!” I always ask them the same questions. “What is your plan?” Which they respond with “I’m going to work harder.”
Let’s go ahead and add the car screeching noise here; If you don’t have an actionable plan, the chances of you succeeding are slim to none. “Stephen,” I hear you asking, “How do I even start planning?” Over the next month and a half, I will be explaining the process in just enough detail to make you confused and need to call me for the answers.
This marketing plan is for people that have never made one before. If you have already made a marketing plan, utilize the data you’ve gathered from it and see if this strategy works better for you than your current one.
First of all, you need to know what you are striving for. What is your goal for next year? Make it a stretch goal. Something that you think you can achieve but it would be tough for you. Just a note, you will most likely be changing this goal many times throughout the process- hence the name of part one. Now we move on to the math. If you hate math, you may want to just admit defeat now and give me a call so that I can help.
Phone a friend or email a friend!
Still with me? Ok! Let’s do math!
Once you have your goal set, think about what six-months out of the year you are the busiest. Next, what three months are you the slowest and what three months are kind of up in the air.
During the six-month time frame when you are the busiest, divide 2/3rds of your yearly goal as evenly as possible within the six months. Take the final 1/3rd and put 40% of it in your slowest month. That’s right, presence of fractions - I told you.
Lastly take the left over 60% of the final 1/3rd (I’m doing this on purpose to see how bad you want it) and put them into the middle three months. You now have your monthly goals for each month of 2020.
Don’t worry only one more step to go. Now that you have your monthly goals, just divide them as evenly as possible into four and so that you now have your weekly goals for each week of next year.
Pretty simple right? Fantastic! As long as you’re still with me, tune in next week where we will take all of the information you set up today and we break it down into a daily actionable plan.
As always this has been Stephen Slappey, owner of Creative Consulting. The #1 Marketing firm for Graphic Design,Social Media, and SEO (Search Engine Optimization. Have a great day!