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We know that social media platforms are amazing tools for businesses- the exposure alone is substantial! But what does that mean for you? Should you make a Tiktok for your business?
First things first, you should consider what kind of content you could turn into video format. What information is your target audience seeking? What questions can you answer for them? 54% of surveyed people actively want their favorite businesses to post more video content.
Are you a massage therapist? Show people how your services work.
An artist? How to videos, tips, or progress videos!
A lawyer? Maybe give basic legal knowledge that might not be so basic.
Or how about bakery? We all know about satisfying food videos, they're a hit!
Videos that are funny, informative, and satisfying to watch are always more captivating to audiences and because of this, are more likely to be shared. When content is shared on any platform, its reach and impressions sky-rocket and improve the overall brand awareness!
With video content reigning supreme, what does this mean for you?
Well, you should make the effort to brainstorm and communicate with your marketing expert or team! They'll have up to date knowledge about trends, viral video topics, memes, etc. that you can use for ideas in your business. Combine that with your knowledge about the inner workings of your audience and it's hard to beat!