The Impact of Social Media Outages

A global outage of a reliable source of news, engagement photos, and memes was cause of panic this month. Yes, we are talking about the Facebook server error that caused everyone to flock to Twitter and tweet an uproar.

While some were not bothered by the largest social media platform coming to a halt, there were some that did not hide their frustration with the company.

Social Media is, undoubtably, a powerful resource and we have become reliant on this platform to be readily available to us. Facebook itself has adapted and grown since it was created in 2004, and most of us have grown up alongside it.

For businesses who rely on social media reach and engagement to fuel their income, this outage was more than a frustration, but a dip in their income. That is why it is so important for a business to have an account on each social media platform that is updated regularly to keep their business relevant and engaging. 

If you own a small business and are thinking about making a reach onto social media, Creative Consulting is your best choice in all things Digital Marketing!

If you have any questions about social media, graphic design, SEO, or any other aspects of marketing, reach out to our professionals today!