The Importance of Social Media for your Business

Your presence on social media is a game changer in this day and time. Without it, your business runs the risk of looking unprofessional and outdated. Often times customers even use it to choose between two service options. Nine times out of ten, a consumer will choose the business that has more presence on social media over a business with little to none. So what are some things that you, as a business, can start implementing on social media now? Keep reading!

Because the world turns so quickly these days, people pay more attention to content that is focused in the here and now. So that means, up-to-date and in the moment content is what your business should strive for this year. Content that feels over produced or unemotional tends to be less appealing. To combat giving your audience these negative feelings, the production of ‘stories’ and content that takes less and less time to read is a must.

While content is a must for your social media, advertising on those platforms is now something you cannot ignore. With your client base scrolling through their socials on a daily, to almost hourly, schedule if you aren’t advertising on Facebook or Instagram, you risk not attaining customers. 

Remember we mentioned content in real time? Well, we are going to stress that again, but focus on video content. Consumer eyes are now looking for short videos that appeal to them, look interesting, and don’t take up a lot of their time. From filming a video vertically through your phone, or doing a Facebook/Instagram live video, your business needs that type of content.
​
Now, after reading through those options, do you think you can handle keeping your socials up to date with real time content? If not, Creative Consulting offers Social Media Services that provide your social media with relevant and researched material. If you have any questions, feel free to contact us!