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There are different types of ads you can use for your social media accounts to promote your company and its latest news. Are you fully aware of what your ad is actually supposed to do and what you're paying for?
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Today we are going to talk about advertising on social media. While not everyone or every company uses it, or believes that they should, we truly believe there is merit, power, and belief to using ads on social media. There are a few different types of ads available to you, and depending on which ones you choose, you can get several different reactions in return. Some ads will drive more visits to your website, more clicks on the ad itself, more visits to your social media platforms, and more. However, it's very important to remember that social media does not mean you're going to get sales. Your marketing platforms are not sales, that is a different department of your company. While it is a huge help in getting the word out about your products and services, and to keep your audience up to date, social media and its ads don't mean you'll get guaranteed phone calls, visitors in your brick and mortar location, or a guaranteed number of sales. It will however help keep you in front of your target audience's memory and attention, keep you in competition with your competitors, keep a healthy and active relationship with your customers, and it will create a healthy and active online thumbprint for your company. The more you have of this, the more likely you will get more customers and sales, but it is not a set-in-stone guarantee. We've experienced issues with the actual names of ads being misleading, and we want to clear up some confusion on what you will be paying for and what you should expect.
Facebook is one of the leading tech giants when it comes to digital marketing, and depending on how much you want to invest and who you want to attract, this will choose what ad you want to create. You have three main options of ads; brand awareness and attracting new customers, lead generation and website traffic, and qualified leads with higher conversion rates. Brand awareness ads that grab new client attention are where many companies begin. This level of marketing usually costs about $150 to $300 a month. Lead generation and website traffic is your middle-tier marketing option and will cost between $300 and $750 a month. Finally, qualified leads with a higher conversion rate is your top tier of online Facebook marketing starting at $750 a month and up. Think these prices are a bit high? Do your research. Think about all the companies you see consistently on Facebook. Gyms, food delivery services, and audiobooks. They aren't getting that space for free. According to webfx.com, companies are spending between $200 and $800 a month on average on Facebook ads every month. Imagine if you're spending nothing while your competitors are spending within that average range for their ads. These companies already have a huge leg up on you!
Don't give up on your lead generation ads, and don't fall into the trap of "we've always done it this way!". Marketing and every moving part of it will take time to be successful and you have to let your whole marketing strategy grow with the consumer to be productive. Until next time, stay safe and caffeinated Summerville!