We enjoyed talking about IGTV so much that we had to split up our most recent blog into two parts! Enjoy finishing up learning more about this incredible resource, and how to use it to your advantage!
As we mentioned in our last blog, IGTV has a lot of different advantages that can make using Instagram a lot easier than ever before. One of them is the use of live links when you share and post them to your feed. For companies and individuals who have over 10k followers, they get a nifty tool in their Instagram stories that allows them to attach a link to their post. This creates a call to action to invite their followers to swipe up and visit whatever link has been connected to that post and it will automatically take them there. Without this number of followers, this tool isn't offered. The great thing about IGTV is that you can post live website links within their description just like the 10k users can in their stories. This is a great tool for newer, smaller, and growing companies and is a much easier call to action for your followers. Have you noticed that even when you put a link in the body of your Instagram post, you can't just click on it? You have to copy and paste it into a browser or copy it letter by letter to visit the suggested website. Now, how many of your audience members will spend the time to do that? This gives you an easy way to promote the website you want your followers to visit and a more guaranteed chance that they will follow through with it! These IGTV videos are also permanent. Unlike going live and posting in your stories that disappear after 24 hours, you will have these videos for as long as you want to have them. It's a place to repurpose and a place that you can use to refer back to for your new followers who join you along the way.
One of the greatest tools we love using social media for is the opportunity to introduce you, your brand, your products, and your services to the world in a very honest and open way. It's endearing and an automatic draw, because it's an outlet people connect to. They aren't seeing a stiff and planned commercial, they're seeing you, your products, and what your company stands for. Live videos are great for this, but if you're giving a tutorial about how to use your products or introducing an important topic that will be relevant to your company for a long time, you might not reach the audience you want to right away.
With every other option outside of IGTV leaving you with videos that only last for a limited amount of time, you might be faced with remaking the same video over and over again. This won't be an issue if you use IGTV to your advantage. You can now have a much longer video that is easily accessible to your Instagram presence, and available to use as often as you'd like. It's convenient and a time saver. It's also a wonderful tool to take your users behind the scenes without having to edit or worry about a video that is too long or too short. You have so much room for creative freedom. You can put your products and services at the forefront of each video and show them off, and what makes you so unique and special.
The biggest thing we want you to take away from this blog series and using IGTV is the ability to connect to your demographic of customers and followers in one of the freest and proficient ways possible. It's much more aesthetically pleasing to its viewers and gives you so much time that your creative freedom and individually as a company never needs to be limited. With this tool your options are, quite literally, endless! As Instagram even says "We are all watching less TV and more digital video" now than ever before. Be apart of that, and compete with the important digital videos that are out there. Your content is needed, and it is very valid. IGTV is a very exciting platform for all of us. Through quarantine and the world, as it is now, we have seen a huge flux of more and more people use this incredible tool, and we are excited to watch it grow. Do you like this aspect of Instagram? Share your opinion with you - we'd love to hear from you! Be well, Summerville!