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In our last blog, we talked about what social media does for your company and what your expectations should be of that powerful tool. Today, we are going to go a bit deeper and talk about what SEO will do for your business and what your expectations of it should be!
Welcome back to the Creative Consulting blog, your one-stop shop to learn and discover everything connected to the social media marketing world and then some! You've also found a wonderful company to work with if you're looking to build a website, design a logo, rebrand your company, have social media management, marketing analysis and consultation, and search engine optimization (SEO). We are here to help not only provide these services to you but to help your company become exactly what you've always wanted it to be and more. We are passionate about the social media world and continue to learn and grow with the industry as it grows and changes! In our last blog, we talked about social media as a whole and what you should be expecting from it as a business owner, and what you need to put into it to become successful. This week, we are going to be taking a closer look into SEO and what you should expect from it!
What Is SEO?
SEO stands for search engine optimization. It is designed and created, in short, to increase the visibility of your website in relevant searches. The better your visibility and the more your website comes up in relevant searches on the internet, the more likely you will gain attention from the right kind of client. The right kind of client is your target audience that will want to buy your products, become a returning customer, and share your company with their loved ones and colleagues. Popular search engines like Google, Bing, Yahoo, and DuckDuckGo all use bots to comb the internet and every website out there (according to siteefy.com there is 1,197,982,359 website globally as of January 1, 20201) collecting information from each of them and they put them into an index. Once this information has been put into this index, each search engine uses algorithms to analyze the information by ranking factors and signals to determine what order every webpage should appear every time someone asks a question or searches for something in said search engine. Each algorithm that these popular search engines use has been created to pull up relevant and authoritative websites that will give searchers exactly what they want and the highest quality of what they are looking for. What else is very interesting is that you can't pay search engines to give your website a higher search ranking, you have to put the work into your website to make this happen.
Why Is SEO Important For Your Company's Marketing Strategies?
Now that you know a little more about what SEO is, it's time to learn why it is so important for your business marketing campaign. Searching for a service or a product is one of the most popular ways to gain traffic for a company's brand, website, and one of the most popular ways new customers will discover you. It is also a very powerful complement and additive to your existing marketing plan and channels. Staying as high as possible in a ranking search will also help you stay ahead of your competition. Just like social media, SEO is something you can't sleep on anymore and it can't be a last thought or option. If you have a beautifully designed website and powerful social media platforms for your business, it won't complete or reach its full potential until you add in the element of SEO. While SEO will help your website rank higher when someone turns to an online search, and will help increase traffic to your website, it can provide a lot more to you and your company when used correctly.
What Are Some Examples of SEO?
Now that you've hopped on board with the idea of SEO and are working towards getting everything out of it that you possibly can, what are some real-life examples of SEO?
We understand that SEO can be difficult and we recognize that it is a huge undertaking to add to your online marketing and online presence. This is why it is so important and why many companies hire their own SEO specialists, and this is why we offer it in our services. In all honesty, it is a full-time job. To successfully add SEO to your site, it isn't something that you can pick up and become a master of overnight, it is something that needs to be learned and it needs and deserves your time and dedication. With that being said, remember how much it does for your company and its success. SEO is a very worthy and worthwhile investment! Do you have any questions about SEO? Please reach out and chat with us, we will be more than happy to spend some time with you on the topic!